?url_ver=Z39.88-2004&rft_id=1816051056&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PENGALAMAN+PELANGGAN+DAN+KEPUASAN%0D%0APELANGGAN+TERHADAP+MINAT+WISATAWAN+BERKUNJUNG%0D%0AKEMBALI+KE+PULAU+PAHAWANG+LAMPUNG&rft.creator=RANTI+%2C+PUSPITASARI&rft.subject=300+Ilmu+sosial&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+pengalaman+pelanggan+dan%0D%0Akepuasan+pelanggan+terhadap+minat+wisatawan+berkunjung+kembali+ke+Pulau%0D%0APahawang+Lampung.+Penelitian+ini+menggunakan+metode+kuantitatif.+Populasi%0D%0Adari+penelitian+ini+adalah+wisatawan+Lampung+yang+sudah+pernah+mengunjungi%0D%0APulau+Pahawang.+Teknik+pengambilan+sampel+menggunakan+purposive+sampling%0D%0Adengan+jumlah+sampel+100+responden.+Data+diperoleh+melalui+kuesioner+Google%0D%0AForm+dan+disebarkan+secara+online+melalui+aplikasi+WhatsApp%2C+Twitter%2C+Line%2C+dan%0D%0AInstagram.+Teknik+analisis+yang+digunakan+meliputi+uji+validitas%2C+uji+reliabilitas%2C%0D%0Aregresi+linier+berganda%2C+uji+t%2C+uji+F%2C+dan+uji+R2%0D%0Adengan+menggunakan+penghitungan%0D%0Akomputasi+program+SPSS+26+(Statistical+Package+for+Social+Science).+Hasil+pada%0D%0Apenelitian+ini+adalah+variabel+pengalaman+pelanggan+dan+kepuasan+pelanggan%0D%0Amemiliki+pengaruh+terhadap+minat+berkunjung+kembali+Pulau+Pahawang%0D%0ALampung.+Rekomendasi+yang+disarankan+oleh+penulis+kepada+pihak+pengelola%0D%0APulau+Pahawang+Lampung+adalah+pentingnya+bagi+pihak+pengelola+Pulau%0D%0APahawang+untuk+menjaga+kualitas+kebersihan+dan+kelangsungan+kawasan+pantai%0D%0Adan+lebih+bijak+dalam+menentukan+harga+sehingga+dapat+terjangkau+oleh%0D%0Awisatawan.+Selain+itu+juga%2C+penaikan+harga+harus+tetap+pada+batas-batas+yang%0D%0Awajar+dan+dapat+diterima+oleh+kedua+belah+pihak+tanpa+ada+yang+merasa+dirugikan.%0D%0ASerta+meningkatkan+kualitas+produk+dan+jasa+agar+wisatawan+dapat+memberikan%0D%0Atoleransi+terhadap+adanya+competitor+yang+berdatangan+lebih+banyak+dan+menarik%0D%0Adi+kemudian+hari.%0D%0AKata+Kunci%3A+Pengalaman+Pelanggan%2C+Kepuasan+Pelanggan%2C+Minat%0D%0ABerkunjung+Kembali%0D%0A%0D%0AThis+research+aims+to+determine+the+influence+of+customer+experience+and%0D%0Acustomer+satisfaction+on+tourists'+intentions+to+revisit+Pahawang+Island%2C+Lampung.%0D%0AThis+research+uses+a+method+quantitative.+The+population+of+this+research+is%0D%0ALampung+tourists+who+have+visited+Pahawang+Island.+The+sampling+technique%0D%0Aused+purposive+sampling+with+a+sample+size+of+100+respondents.+Data+was%0D%0Aobtained+through+a+Google+Form+questionnaire+and+distributed+online+via+the%0D%0AWhatsApp%2C+Twitter%2C+Line+and+Instagram+applications.+The+analysis+techniques%0D%0Aused+include+validity+tests%2C+reliability+tests%2C+multiple+linear+regression%2C+t+tests%2C+F%0D%0Atests%2C+and+R2+tests+using+computational+calculations+from+the+SPSS+26+(Statistical%0D%0APackage+for+Social+Science)+program.+The+results+of+this+research+are+that+the%0D%0Avariables+customer+experience+and+customer+satisfaction+have+an+influence+on%0D%0Atourists'+revisit+intentions+to+Pahawang+Island%2C+Lampung.+The+recommendation%0D%0Asuggested+by+the+author+to+the+management+of+Pahawang+Island%2C+Lampung%2C+it+is%0D%0Aimportant+for+the+management+of+Pahawang+Island+to+maintain+the+quality+of%0D%0Acleanliness+and+sustainability+of+the+beach+area+and+to+be+wiser+in+determining%0D%0Aprices+so+that+they+are+affordable+for+tourists.+Apart+from+that%2C+price+increases%0D%0Amust+remain+within+reasonable+limits+and+be+acceptable+to+both+parties+without%0D%0Aanyone+feeling+disadvantaged.+As+well+as+improving+the+quality+of+products+and%0D%0Aservices+so+that+tourists+can+tolerate+competitors+who+will+arrive+in+greater%0D%0Anumbers+and+become+more+attractive+in+the+future.%0D%0AKeywords%3A+Customer+Experience%2C+Customer+Satisfaction%2C+Revisit+Intention&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2023-10-24&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F78385%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F78385%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F78385%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++RANTI+%2C+PUSPITASARI++(2023)+PENGARUH+PENGALAMAN+PELANGGAN+DAN+KEPUASAN+PELANGGAN+TERHADAP+MINAT+WISATAWAN+BERKUNJUNG+KEMBALI+KE+PULAU+PAHAWANG+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F78385%2F