?url_ver=Z39.88-2004&rft_id=1854231008&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+BAURAN+PEMASARAN+TERHADAP+MINAT+BELI%0D%0AKONSUMEN+PRODUK+PISANG+TANDUK+GORENG+KRISPI%0D%0ADIHI+NILAH%2C+BANDAR+LAMPUNG&rft.creator=AFRILIA+%2C+ANGGRAINI&rft.subject=000+Ilmu+komputer%2C+informasi+dan+pekerjaan+umum&rft.subject=001+Ilmu+pengetahuan&rft.description=Lampung+is+a+province+that+has+the+3rd+largest+banana+production+in+Indonesia.%0D%0ABanana+processed+products+now+take+a+lot+of+attention+to+consumer+buying+interest.%0D%0AThe+purpose+of+this+study+was+to+determine+the+marketing+mix+variables+(product%2C%0D%0Aprice%2C+place%2C+promotion)+on+consumer+buying+interest+in+Pisang+Tanduk+Krispi+Dihi%0D%0ANilah+products.+This+research+was+conducted+by+preparing+a+questionnaire+that+had%0D%0Abeen+tested+for+validity+and+reliability+and+filled+out+by+100+respondents.+The+data%0D%0Aobtained+was+analyzed+using+the+Classical+Assumption+Test%2C+Multiple+Linear%0D%0ARegression+Test%2C+T+Test+and+F+Test.+The+results+of+this+study+indicate+that+the%0D%0Amarketing+mix+of+product%2C+place+and+promotion+variables+has+a+significant+effect%0D%0Aon+consumer+buying+interest+in+pisang+tanduk+krispi+Dihi+Nilah+products.+The+price%0D%0Avariable+does+not+have+a+significant+effect+on+consumer+buying+interest+in+Pisang%0D%0ATanduk+Krispi+Dihi+Nilah+products.+The+marketing+mix+simultaneously+affects%0D%0Aconsumer+buying+interest%2C+because+the+variables+of+product%2C+price%2C+place%2C+and%0D%0Apromotion+have+a+significant+influence+on+consumer+buying+interest+in+pisang%0D%0Atanduk+krispi+Dihi+Nilah+products.%0D%0AKeywords+%3A+Product%2C+price%2C+place%2C+promotion%2C+consumer+buying+interest%0D%0A%0D%0ALampung+merupakan+provinsi+yang+memiliki+jumlah+produksi+tanaman+pisang+ke-%0D%0A3+di+Indonesia.+Produk+olahan+pisang+kini+banyak+mengambil+perhatian+minat+beli%0D%0Akonsumen.+Tujuan+penelitian+ini+yaitu+untuk+mengetahui+variabelbauran%0D%0Apemasaran+(produk%2C+harga%2C+tempat%2C+promosi)+terhadap+minat+beli+konsumen+Pisang%0D%0ATanduk+Krispi+Dihi+Nilah.+Penelitian+ini+dilakukan+dengan+cara+meyiapkan%0D%0Akuesioner+yang+telah+di+uji+validitas+dan+reliabilitasnya+serta+diisi+oleh+100+orang%0D%0Aresponden.+Data+yang+didapat+dianalisis+menggunakan+Uji+Asumsi+Klasik%2C+Uji%0D%0ARegresi+Linier+Berganda%2C+Uji+T+dan+Uji+F.+Hasil+penelitian+ini+menunjukkan+bahwa%0D%0Abauran+pemasaran+variabel+produk%2C+tempat+dan+promosi+berpengaruh+secara%0D%0Asignifikan+terhadap+minat+beli+konsumen+produk+pisang+tanduk+goreng+krispi+Dihi%0D%0ANilah.+Variabel+harga+tidak+berpengaruh+secara+signifikan+terhadap+minat+beli%0D%0Akonsumen+produk+Pisang+Tanduk+Goreng+Krispi+Dihi+Nilah.+Bauran+pemasaran%0D%0Aberpengaruh+secara+simultan+terhadap+minat+beli+konsumen%2C+karena+variabel%0D%0Aproduk%2C+harga%2C+tempat%2C+dan+promosi+mempunyai+pengaruh+yang+signifikan%0D%0Aterhadap+minat+beli+konsumen+produk+pisang+tanduk+goreng+krispi+Dihi+Nilah.%0D%0AKata+kunci+%3A+Produk%2C+harga%2C+tempat%2C+promosi%2C+minat+beli+konsumen&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2023-12-08&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F78501%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F78501%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F78501%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++AFRILIA+%2C+ANGGRAINI++(2023)+ANALISIS+BAURAN+PEMASARAN+TERHADAP+MINAT+BELI+KONSUMEN+PRODUK+PISANG+TANDUK+GORENG+KRISPI+DIHI+NILAH%2C+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F78501%2F