TY  - GEN
CY  - UNIVERSITAS LAMPUNG
ID  - eprints79002
UR  - http://digilib.unila.ac.id/79002/
A1  - PADMA DEWI, PIRANTI
Y1  - 2024/01/30/
N2  - Penelitian ini bertujuan untuk menguji pengaruh profitabilitas, leverage, ukuran
perusahaan, umur perusahaan, dan promosi di media sosial terhadap overpricing
saham perdana. Pengujian ini menggunakan SPSS versi 27 yang dilakukan secara
simultan dan parsial. Populasi dalam penelitian ini adalah perusahaan yang
melakukan Initial Public Offering (IPO) pada tahun 2013-2023 sebanyak 460
perusahaan dan sampel sebanyak 70 perusahan yang overpricing. Metode analisis
yang digunakan adalah analisis statistik deskriptif, uji asumsi klasik, analisis regresi
linier berganda, koefisien determinasi, uji F dan uji t. Hasil penelitian menunjukkan
bahwa secara simultan variabel profitabilitas, leverage, ukuran perusahaan, umur
perusahaan, dan promosi di media sosial memiliki pengaruh yang signifikan
terhadap overpricing saham perdana. Secara parsial, profitabilitas dan promosi di
media sosial berpengaruh positif terhadap overpricing saham perdana, sedangkan
ukuran perusahaan, umur perusahaan, dan promosi di media sosial tidak
berpengaruh terhadap overpricing saham perdana. Koefisien determinasi sebesar
0,314 menunjukkan kemampuan variabel independen mempengaruhi variabel
overpricing sebesar 31,4 persen, sedangkan sisanya sebesar 68,6 persen dijelaskan
oleh faktor lain.
Kata kunci: overpricing, IPO, profitabilitas, leverage, ukuran perusahaan, umur
perusahaan, promosi di media sosial

This research aims to examine the influence of profitability, leverage, company size,
company age, and promotion on social media on overpricing of initial shares. This
test uses SPSS version 27 which is carried out simultaneously and partially. The
population in this research is 460 companies that conducted an Initial Public
Offering (IPO) in 2013-2023 and a sample of 70 companies that were overpricing.
The analytical methods used are descriptive statistical analysis, classical
assumption test, multiple linear regression analysis, coefficient of determination, F
test and t test. The research results show that simultaneously the variables
profitability, leverage, company size, company age, and promotion on social media
have a significant influence on overpricing of initial shares. Partially, profitability
and promotion on social media have a positive effect on overpricing of initial
shares, while company size, company age, and promotion on social media have no
effect on overpricing of initial shares. The coefficient of determination of 0.314
shows the ability of the independent variable to influence the overpricing variable
by 31.4 percent, while the remaining 68.6 percent is explained by other factors.
Keywords: overpricing, IPO, profitability, leverage, company size, company age,
promotion on social media
PB  - FAKULTAS EKONOMI DAN BISNIS
TI  - PENGARUH INFORMASI KEUANGAN DAN NON KEUANGAN
TERHADAP OVERPRICING SAHAM PERDANA
DI BURSA EFEK INDONESIA
(Studi pada Perusahaan yang Melakukan IPO di BEI Tahun 2013-2023)
AV  - restricted
ER  -