?url_ver=Z39.88-2004&rft_id=1916031038&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+AKTIVITAS+MAHASISWA+MENGAKSES+WEBSITE+JURUSAN+TERHADAP+PERCEIVED+EASE+OF+USE+DARI+WEBSITE+JURUSAN+ILMU+KOMUNIKASI+UNIVERSITAS+LAMPUNG&rft.creator=Nabila+Safira%2C+Qatrunnada&rft.subject=304+Faktor+yang+mempengaruhi+perilaku+sosial&rft.subject=384+Komunikasi%2C+telekomunikasi&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+apakah+adanya+pengaruh+dan+seberapa+besarnya+pengaruh+antara+aktivitas+mahasiswa+mengakses+website+jurusan+terhadap+perceived+ease+of+use+dari+website+Ilmu+Komunikasi+Universitas+Lampung+berdasarkan+teori+technology+acceptance+model+(TAM).+Penelitian+ini+merupakan+penelitian+kuantitatif+dengan+teknik+pengumpulan+data+kuesioner.+Hasil+penelitian+menunjukkan+bahwa+variabel+aktivitas+mahasiswa+mengakses+website+Jurusan+Ilmu+Komunikasi+Universitas+Lampung+berpengaruh+signifikan+terhadap+persepsi+ease+of+use+dari+website+dengan+hasil+T+hitung+sebesar+12%2C066+%3E+T+tabel+yaitu+1%2C987.+Hal+ini+mengindikasikan+bahwa+H%E2%82%80+ditolak+dan+H%CE%B1+diterima.+Tingkat+pengaruh+antara+aktivitas+mahasiswa+mengakses+website+Jurusan+Ilmu+Komunikasi+Universitas+Lampung+berpengaruh+signifikan+terhadap+persepsi+ease+of+use+dari+website+tergolong+dalam+kategori+kuat+yang+dibuktikan+dengan+nilai+R+koefisien+square+yang+diperoleh+sebanyak+0%2C623+atau+62.3%25+dan+memiliki+nilai+hubungan+sebesar+78.9%25%2C+sedangkan+21.1%25+sisanya+dipengaruhi+faktor+eksternal+yang+tidak+dapat+dijangkau+oleh+penelitian+ini.+Hasil+tersebut+juga+menandakan+jika+persepsi+mahasiswa+terhadap+kemudahan+penggunaan+(perceived+ease+of+use)+akan+terbentuk+dari+jenis+pengalaman+yang+mereka+terima+sepanjang+mengakses+website+jurusan.+Dengan+memahami+faktor-faktor+yang+mempengaruhi+penerimaan+website+bagi+mahasiswa+Ilmu+Komunikasi%2C+pengembang+dapat+menganalisis+kebutuhan+mahasiswa+sebagai+target+pengguna+agar+dapat+mendukung+fungsionalitas+situs+web+jurusan.%0D%0AKata+Kunci%3A+Website%2C+Aktivitas+Mahasiswa%2C+Technology+Acceptance+Model%2C+Ease++of+Use.%0D%0A%0D%0AThe+aim+of+this+research+was+to+described+students%E2%80%99+perceiving+ease+of+use+while+accessing+their+department%E2%80%99s+website.+This+is+a+quantitative+research+that+use+Technology+Acceptance+Model+(TAM)+as+its+theoretical+framework+and+data+collected+by+using+survey.+The+research+found+that+the+effects+of+students%E2%80%99+activities+while+accessing+their+department's+website+on+their+perceived+ease+of+use+of+the+Communication+Studies+website+at+Lampung+University+had+a+significant+effect+on+the+perception+of+ease+of+use+of+the+website%2C+with+a+T+value+(12.066)+%3E+T+table+(1.987).+The+final+outcome+had+proven+that+H%E2%82%80+is+rejected+and+H%CE%B1+is+accepted+as+true.+The+level+of+influence+between+students'+activities+in+accessing+the+website+of+the+Department+of+Communication+Studies+and+their+perceived+ease+of+use+of+the+Communication+Studies+Website+at+the+University+of+Lampung+fallen+into+a+strong+category%2C+as+evidenced+by+the+R+squared+(coefficient+of+determination)+value+obtained+at+0.623%2C+or+62.3%25+and+correlation+coefficient+of+78.9%25%2C+whereas+the+other+21.1%25+are+influenced+by+other+factors+that+can%E2%80%99t+be+examined+by+this+study.+The+findings+also+suggested+that+students%E2%80%99+perceiving+ease+of+use+are+shaped+by+their+experiences+while+using+their+department%E2%80%99s+website.+Satisfying+website+services+are+certainly+a+great+help+for+students+to+adopt+new+technology+system+that+is+implemented.+Understanding+the+factors+that+influenced+students%E2%80%99+acceptance+of+theirdepartment%E2%80%99s+website+allows+developers+to+analyze+the+needs+of+students+as+target+users%2C+which+may+help+supporting+its+functionality.%0D%0AKeywords%3A+Website%2C+Students%E2%80%99+Activities%2C+Technology+Acceptance+Model%2C+Ease+of++Use.&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2024-01-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F79172%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F79172%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F79172%2F3%2FSkripsi%2520%2528Tanpa%2520Pembahasan%2529.pdf&rft.identifier=++Nabila+Safira%2C+Qatrunnada++(2024)+PENGARUH+AKTIVITAS+MAHASISWA+MENGAKSES+WEBSITE+JURUSAN+TERHADAP+PERCEIVED+EASE+OF+USE+DARI+WEBSITE+JURUSAN+ILMU+KOMUNIKASI+UNIVERSITAS+LAMPUNG.++Fakultas+Ilmu+Sosial+dan+Ilmu+Politik%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F79172%2F