%A BASKARA FATIH CAHYA %T ANALISIS SPASIAL KESESUAIAN PICK UP POINT OJEK ONLINE DI KAWASAN UNIVERSITAS LAMPUNG %X Perkembangan teknologi dan informasi berdampak pada perubahan di segala bidang kehidupan masyarakat salah satunya bidang transportasi. Kini moda transportasi yang sedang diminati adalah transportasi online. Transportasi online tersedia dua jenis yaitu roda dua dan roda empat. Roda dua atau sering disebut ojek online menjadi yang paling diminati oleh masyarakat. Tingkat mobilitas ojek online di Universitas Lampung tergolong tinggi karena termasuk pusat pendidikan. Akibatnya, banyak pengemudi ojek online yang parkir/mangkal sembarangan. Diperlukan suatu teknik analisis spasial yang dapat membantu stakeholders untuk menentukan kebijakan dalam mengatasi permasalahan tersebut. Analisis spasial tersebut menggunakan Nearest Neighbor Analysis yang akan diketahui pola sebaran dari pick up point yang ada. Selain itu, ditentukan juga kesesuaian antara pick up point berdasarkan surat edaran dengan data aplikator. Metode penelitian yang digunakan adalah penelitian deskriptif kuantitatif. Hasil penelitian ini adalah kesesuaian pick up point ojek online berdasarkan surat edaran dengan data aplikator berupa tabel kesesuaian dan peta sebarannya. Lokasi yang sesuai ada 9 titik. Peta sebaran pick up point menunjukkan pola random (acak) yang dihasilkan dari perhitungan metode Nearest Neighbor Analysis. Kata kunci: Analisis Spasial, Kesesuaian, Ojek Online, Pick Up Point The development of technology and information has an impact on changes in all areas of people's lives, one of which is transportation. Now the mode of transportation that is currently in demand is online transportation. There are two types of online transportation, namely two-wheeled and four-wheeled. Two- wheeled vehicles or often called online motorcycle taxis are the most popular among the public. The level of online motorcycle taxi mobility at Lampung University is relatively high because it is an educational center. As a result, many online motorcycle taxi drivers park/hang around haphazardly. A spatial analysis technique is needed that can help stakeholders determine policies to overcome these problems. This spatial analysis uses Nearest Neighbor Analysis which will determine the distribution pattern of existing pick up points. Apart from that, the suitability between pick up points based on circulars and applicator data is also determined. The research method used is descriptive quantitative research. The results of this research are the suitability of online motorcycle taxi pick up points based on circulars with applicator data in the form of suitability tables and distribution maps. There are 9 suitable locations. The pick up point distribution map shows a random pattern resulting from the calculation of the Nearest Neighbor Analysis method. Keywords: Spatial Analyzis, Suitability, Online Ojek, Pick Up Point %C UNIVERSITAS LAMPUNG %D 2023 %I FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN %L eprints79366