?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Pengaruh++Kualitas++Pelayanan++Terhadap++Loyalitas++Siswa++LBPP++LIA+%0D%0ABandar+Lampung&rft.creator=0911011105%2C+Selvia+Putri&rft.subject=+&rft.description=Abstrak%0D%0A%0D%0A%0D%0APerkembangan+era+globalisasi+seperti+saat+ini%2C+bahasa+Inggris+menjadi+pilihan+%0D%0Autama+yang+dipakai+dalam+melakukan+komunikasi.+Karena+penggunaan+luasnya+%0D%0Asebagai+bahasa+komunikasi+internasional%2C+maka+kemampuan+menguasai+bahasa+%0D%0AInggris+merupakan+syarat+mutlak+untuk+dapat+bersaing+dan+mencapai+kesuksesan+%0D%0Adalam+menghadapi+persaingan+global+ini.+Meningkatnya+tingkat+persaingan+antar+%0D%0Alembaga+pendidikan+kursus+bahasa+Inggris+telah+membuat+masing-masing+%0D%0Alembaga+berlomba+menjadi+yang+terbaik+di+mata+konsumen.+Kualitas+pelayanan+%0D%0Amerupakan+salah+satu+faktor+yang+dijadikan+pertimbangan+oleh+konsumen+dalam+%0D%0Amemilih+Lembaga+Pendidikan+Kursus+Bahasa+Inggris.+Penelitian+ini+dilakukan+%0D%0Apada+siswa+LBPP+LIA+Bandar+Lampung.%0D%0AMasalah+yang+dihadapi+perusahaan+adalah+meningkatnya+persaingan+antar+%0D%0Alembaga+pendidikan+bahasa+Inggris+sehingga+meyebabkan+penurunan+jumlah+%0D%0Asiswa+setiap+tahunnya%2C+untuk+itu+maka+LBPP+LIA+perlu+mengetahui+faktor-faktor+%0D%0Aapa+saja+yang+dapat+mempengaruhi+tingkat+loyalitas+siswanya.+Adapun+%0D%0Apermasalahan+yang+akan+dibahas+dalam+penelitian+ini+adalah+Apakah+kualitas+%0D%0Apelayanan+yang+terdiri+dari+tangibles%2C+reliability%2C+responsiveness%2C+assurance%2C+dan%0D%0Aemphaty+berpengaruh+terhadap+loyalitas+siswa+LBPP+LIA+Bandar+Lampung.%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+kualitas+pelayanan+terhadap+%0D%0Aloyalitas+siswa+LBPP+LIA+Bandar+Lampung.+Hipotesis+dalam+penulisan+ini+adalah+%0D%0AKualitas+pelayanan+berpengaruh+terhadap+loyalitas+siswa+LBPP+LIA+Bandar+%0D%0ALampung.%0D%0ATeknik+yang+digunakan+dalam+pengambilan+sampel+penelitian+ini+adalah+nonprobability+sampling.+Jumlah+sampel+yang+digunakan+dalam+penelitian+ini+%0D%0Asebanyak+100+responden.+Metode+analisis+data+yang+digunakan+adalah+uji+validitas+%0D%0Adan+uji+reliabilitas+kuesioner.+Tahap+selanjutnya%2C+data+kuesioner+dianalisis+dengan+%0D%0Aregresi+berganda+melalui+melalui+uji-F%2C+uji-t+dengan+tingkat+signifikansi+0%2C05+atau+%0D%0A%CE%B1+%3D+5%25.%0D%0ABerdasarkan+hasil+penelitian+ini+dapat+diketahui+bahwa+variabel+kualitas+pelayanan+%0D%0Ayaitu+tangibles%2C+reliability%2C+responsiveness%2C+assurance%2C+dan+emphaty+berpengaruh+%0D%0Aterhadap+loyalitas+siswa+LBPP+LIA+Bandar+Lampung.+Seperti+Hasil+perhitungan+%0D%0Auji+F+bahwa+F+hitung+lebih+besar+dibandingkan+nilai+F+tabel+(66.253+%E2%89%A5+2.31)+maka+%0D%0AHo+ditolak+dan+Ha+diterima.+Sedangkan+Koefisien+determinan+(Adjusted++R+%0D%0ASquare)+sebesar+0%2C779+atau+77%2C9%25+maka+pengaruh+variabel+X+secara+serentak+%0D%0Aterhadap+variabel+Y+sebesar+77%2C9%25.+Sedangkan++uji++t+di+ketahui+bahwa+t+hitung+%0D%0Adari+setiap+variable+lebih+besar+dari+t+tabel+yang+berarti+Ho+ditolak+dan+Ha+%0D%0Aditerima.+Diharapkan+LBPP+LIA+Bandar+Lampung+lebih+memperhatikan+dalam+%0D%0Amemberikan+pelayanan+tentang+Responsiveness%2C+mengingat+variabel+ini+%0D%0Amerupakan+variabel+terendah.%0D%0A%0D%0A%0D%0A%0D%0AAbstract%0D%0A%0D%0AIn+the+era+of+globalization%2C+English+has+become+the+international+language+for+us+to+%0D%0Acommunicate.+The+ability+to+master+the+English+is+one+of+the+requirements+for+us+%0D%0Ato+compete+and+achieve+the+success+in+the+global+competition.+The+increase+of+%0D%0Acompetition+among+the+educational+institutions+have+made+all+of+the+English+%0D%0Acourses+to+be+the+best+institution+for+the+consumers.+Quality+of+services+is+one+of%0D%0Athe+factors+that+taken+into+consideration+by+consumers+in+choosing+English+%0D%0Aeducation+offered+various+institutions.+The+research+in+this+skripsi+was+conducted%0D%0Ain+LBPP+LIA+one+of+English+education+institutions+in+Bandar+Lampung+focus+on+%0D%0Athe+students.%0D%0AThe+problems+that+faced+by+LBPP+LIA+is+the+increase+of+competition+among+the+%0D%0AEnglish+course+institutions+that+affecting+the+number+of+students+each+year%2C+LBPP%0D%0ALIA+need+to+know+what+are+factors+that+affecting+the+student%E2%80%99s++loyalty.+The+%0D%0Aproblem+in+this+research+is+the+service+quality+that+consist+of+tangibles%2C+reliability%2C+%0D%0Aresponsiveness%2C+assurance%2C+and+empathy+have+an+influence+on+student+loyalty+of+%0D%0ALBPP+LIA+Bandar+Lampung.+This+research+aimed+to+know+the+effect+of+service+%0D%0Aquality+on+student+loyalty+in+LBPP+LIA+Bandar+Lampung.+The+hypothesis+of+this+%0D%0Aresearch+is+the+effect+of+service+quality+on+student+loyalty+in+LBPP+LIA+Bandar%0D%0ALampung.%0D%0AThe+technique+that+used+to+take+a+sample+in+this+research+was+non-probability+%0D%0Asampling+technique.+The+samples+that+used+in+this+research+were+100+respondents.+%0D%0AThe+methods+of+data+analysis+that+used+are+validity+and+reliability+test+%0D%0Aquestionnaires.+And+then%2C+the+questionnaire+data+were+analyzed+with+multiple%0D%0Alinear+regression+through+F-test%2C+T-test+with+a+significance+level+of+%CE%B1+%3D+0.05+or+5%25.%0D%0ABased+on+research+it+can+be+seen+that+the+variable+of+service+quality+consist+of%0D%0Atangibles%2C+reliability%2C+responsiveness%2C+assurance%2C+and+empathy+are+influenced+by+%0D%0Athe+student+loyalty+of+LBPP+LIA+Bandar+Lampung+variable.+The+results+of++test+%0D%0Acalculations+that+F+count++is+higher+than+F+table+value+(66%2C253+%E2%89%A5+2%3A31)+where+Ho+is+%0D%0Arejected+and+Ha+accepted.+While+the+coefficient+determinant+(Adjusted+R+Square)+%0D%0Aof+0.779+or+77.9%25%2C+this+is+indicate+the+influence+of+variable+X+to+variable+Y+is+%0D%0Asimultaneously+at+77.9%25.+While+the+T-test+was+known+that+T+count+of+each+%0D%0Avariable+is+higher+than+T+table+which+means+that+Ho+is+rejected+and+Ha+accepted.+%0D%0ABased+on+research%2C+LBPP+LIA+Bandar+Lampung+is+recommended+to+give+more+%0D%0Aattention+in+provide+quality+of+services+in+responsiveness%2C+considering+this+variable+%0D%0Ais+the+lowest+value+among+the+other+variable.&rft.date=2013-05-05&rft.type=Skripsi&rft.type=PeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F2%2FAbstrak%2520Selvia.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F3%2FCover%2520Dalam.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F4%2FDaftar%2520Gambar.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F5%2FDaftar%2520Isi.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F6%2FDaftar%2520Lampiran.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F7%2FDaftar%2520Tabel.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F8%2FHalaman%2520Judul.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F9%2FLembar%2520Pengesahan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F10%2FLembar%2520Persetujuan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F11%2FPersembahan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F12%2FRiwayat.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F13%2FSanwacana.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F14%2FSURAT%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F15%2FBAB%25201.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F16%2FBAB%25202.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F17%2FBAB%25203.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F18%2FBAB%25204.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F19%2FBAB%25205.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F20%2FDaftar%2520Pustaka.pdf&rft.identifier=++0911011105%2C+Selvia+Putri++(2013)+Pengaruh+Kualitas+Pelayanan+Terhadap+Loyalitas+Siswa+LBPP+LIA+Bandar+Lampung.++UNSPECIFIED.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F7938%2F