?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STUDI+KELAYAKAN+USAHA+TOUR+%26+TRAVEL(STUDI+KASUS+PADA+RESTU+BUMI+ADVENTURE)++&rft.creator=SASYITA+NURUL+%2C+ALMEGA++&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.description=+Pariwisata+adalah+salah+satu+sektor+penggerak+pertumbuhan+ekonomi+suatu+daerah+termasuk+Provinsi+Lampung+yang+memiliki+potensi+alam+yang+dapat+dimanfaatkan+sebagai++objek++wisata.++Salah++satu++usaha++yang++lahir++dari++sektor++ini++adalah++adanya+usaha+agen+perjalanan+(tour+and+travel).+Salah+satu+upaya+untuk+menjalankan+dan+mengembangkan++sebuah++perusahaan++adalah++dengan++melakukan++studi++kelayakan+usaha.++Studi++kelayakan++usaha++merupakan++suatu++metode++analisis++yang++digunakan+untuk+menilai+keberlanjutan+suatu+usaha+apakah+layak+atau+tidak+untuk+dijalankan+dan++meminimalkan++potensi++ancaman++serta++risiko++yang++mungkin++timbul++di++masa+mendatang.++Penelitian++ini++dilaksanakan++pada++agen++perjalanan++Restu++Bumi+Adventure+yaitu+sebuah+agen+perjalanan+(tour+and+travel)+yang+menyediakan+jasa+perjalanan++wisata++di++Provinsi++Lampung.++Penelitian++ini++menggunakan++pendekatan+kualitatif++deskriptif++untuk++menjelaskan++hasil++penelitian++secara++rinci%2C++dengan++data+yang++diperoleh++dari++sumber++primer++dan++sekunder.++Pengumpulan++data++dilakukan+melalui++pengamatan%2C++wawancara++dan++analisis++dokumen.++Aspek++yang++dianalisis+dalam++penelitian++ini++mencakup++aspek++teknis%2C++aspek++pasar++dan++pemasaran%2C++aspek+manajemen%2C++aspek++ekonomi++dan++lingkungan++serta++aspek++keuangan.++Hasil+penelitian+menunjukan+bahwa+Restu+Bumi+Adventure+dapat+dikatakan+layak+untuk+menjalankan+usahanya.++Kata++Kunci%3A++Studi++Kelayakan%2C++Pariwisata%2C++Aspek++Non++Finansial%2C++Aspek+Finansial.+Tourism+is+one+of+the+driving+sectors+for+economic+growth+in+a+region%2C+including+Lampung%2C++which++possesses++natural++potentials++that++can++be++harnessed++as++tourist+attractions.+One+of+the+businesses+that+has+emerged+from+this+sector+is+the+travel+agency.++One++way++to++initiate++and++develop++a++company++is++by++conducting++a++business+feasibility+study.+Business+feasibility+study+is+an+analytical+method+used+to+assess+the++sustainability++of++a++business%2C++determining++whether++it++is++viable++to++operate++and+minimizing++potential++threats++and++risks++that++may++arise++in++the++future.This++research+was++carried++out++on++Restu++Bumi++Adventure%2C++a++travel++agency++that++offers++tourism+services++in++Lampung.++The++study++utilized++a++qualitative++descriptive++approach++to+elaborate+on+the+research+findings+in+detail%2C+with+data+obtained+from+primary+and+secondary++sources.++Data++collection++involved++observations%2C++interviews%2C++and+document++analysis.++Aspects++analyzed++in++this++study++include++non++financial++aspects+that++contain++technical++aspects%2C++market++and++marketing++aspects%2C++management+aspects%2C++economic++and++environmental++aspects%2C++as++well++as++financial++aspects.++The+research++results++indicate++that++Restu++Bumi++Adventure++can++be++deemed++feasible++to+continue+its+business+operations.++Keywords%3A++Feasibility++Study%2C++Tourism%2C++Non++Financial++Aspects%2C++Financial+Aspects.+&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK++&rft.date=2024-01-19&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F79410%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F79410%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F79410%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++SASYITA+NURUL+%2C+ALMEGA+++(2024)+STUDI+KELAYAKAN+USAHA+TOUR+%26+TRAVEL(STUDI+KASUS+PADA+RESTU+BUMI+ADVENTURE).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F79410%2F