?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=MOTIVASI+KONSUMEN+MEMBELI+KUBIS+SEGAR%0D%0ADI+PASAR+PASIR+GINTUNG+BANDAR+LAMPUNG+%0D%0A&rft.creator=Paramita+Wisnuwardhani%2C+0914023136&rft.subject=+&rft.subject=Pertanian+(+Umum+)&rft.description=ABSTRAK%0D%0A%0D%0A%0D%0AMOTIVASI+KONSUMEN+MEMBELI+KUBIS+SEGAR+%0D%0ADI+PASAR+PASIR+GINTUNG+BANDAR+LAMPUNG%0D%0A%0D%0AOleh++%0D%0AParamita+Wisnuwardhani%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+persepsi+dan+faktor-faktor+yang+berhubungan+dengan+persepsi%2C+motivasi+dan+hubungan+persepsi+dengan+motivasi%2C+sikap+dan+hubungan+motivasi+dengan+sikap+konsumen+dalam+membeli+kubis+segar+di+Pasar+Pasir+Gintung.++Pengambilan+data+dilakukan+di+Pasar+Pasir+Gintung+Bandar+Lampung.+Penelitian+dilakukan+pada+bulan+Febuari+sampai+dengan+Maret+2014.+++Jumlah+sampel+penelitian+sebanyak+60+orang+responden+diambil+dengan+menggunakan+metode+accidental+sampling.+++Data+penelitian+dianalisis+menggunakan+korelasi+Rank+Spearman%2C+serta+analisis+deskriptif+kuantitatif+dan+analisis+deskriptif+kualitatif.++Hasil+penelitian+menunjukkan+bahwa+persepsi%2C+motivasi%2C+dan+sikap+konsumen+dalam+membeli+kubis+termasuk+kriteria+tinggi.+++Faktor-faktor+internal+(pengetahuan%2C+kebiasaan%2C+keinginan%2C+kebutuhan%2C+dan+pendapatan)+dan+faktor-faktor+eksternal+(harga%2C+warna%2C+kesegaran%2C+ketersediaan%2C+daya+simpan%2C+kebersihan+kubis%2C+keamanan+kubis%2C+pelayanan+pasar+dan+kenyamanan+pasar)+berhubungan+nyata+dengan+persepsi+konsumen+dalam+membeli+kubis+segar+di+Pasar+Pasir+Gintung.++Persepsi+konsumen+berhubungan+nyata+dengan+motivasi%2C+sedangkan+motivasi+konsumen+berhubungan+nyata+dengan+sikap+konsumen+dalam+membeli+kubis+segar+di+Pasar+Pasir+Gintung.%0D%0A%0D%0AKata+kunci%3A+kubis%2C+motivasi%2C+persepsi%2C+dan+sikap%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AMOTIVATION+OF+CONSUMER+IN+BUYING+FRESH+CABBAGE+%0D%0AAT+PASIR+GINTUNG+MARKET+IN+BANDAR+LAMPUNG%0D%0A%0D%0A%0D%0A%0D%0ABy%0D%0A%0D%0AParamita+Wisnuwardhani+%0D%0A%0D%0AThis+research+aimed+to+analyze+the+perception+and+its+related+factors%2C+motivation+and+its+correlation+to+perception%2C+the+attitudes+and+its+correlation+to+motivation+of+consumers+in+buying+fresh+cabbage.++This+research+was+conducted+at+Pasir+Gintung+Market+in+Bandar+Lampung.++Research+data+was+collected+during+month+of+February+to+March+2014.++The+numbers+of+samples+as+many+as+60+respondents+were+drawn+by+accidental+sampling.++Research+data+was+analyzed+by+correlation+analysis+of+Rank+Spearman+and+by+quantitative+and+qualitative+descriptive+analysis.++The+results+showed+that+the+perception%2C+motivation%2C+and+attitude+of+consumers+in+buying+fresh+cabbage+were+categorized+as+high+criteria.+++The+internal+factors+(knowledge%2C+habits%2C+desires%2C+needs%2C+and+income)+and+external+factors+(price%2C+color%2C+freshness%2C+availability%2C+expired+time%2C+hygiene+and+safety+of+the+cabbage%2C+convenience+and+service+of+the+market)+correlated+to+the+perception+of+consumers+in+buying+fresh+cabbage+at+Pasir+Gintung+Market.++Consumers%E2%80%99+perception+correlated+to+their+motivation%3B+whereas+consumers%E2%80%99+motivation+correlated+to+their+attitudes+in+buying+fresh+cabbage+at+Pasir+Gintung+Market.%0D%0A%0D%0AKey+words%3A+attitude%2C+cabbage%2C+motivation%2C+perception.%0D%0A&rft.publisher=Fakultas+Pertanian&rft.date=2015-01-20&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7993%2F4%2FCOVER%2520DEPAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7993%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7993%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7993%2F112%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7993%2F6%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7993%2F5%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7993%2F7%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7993%2F8%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7993%2F9%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7993%2F10%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7993%2F11%2FSANWANCANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7993%2F12%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7993%2F13%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7993%2F14%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7993%2F15%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7993%2F16%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F7993%2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