?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=THE+INFLUENCE+OF+PRICE+AND+PRODUCT+QUALITY+ON%0D%0APURCHASE+DECISIONS+WITH+PURCHASE+INTENTION+AS+%0D%0AINTERVENING+VARIABLE%0D%0A(STUDY+ON+MIXUE+LAMPUNG)&rft.creator=Puteri%2C+Silka+Halyana&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.subject=332+Ekonomi+keuangan&rft.description=%0D%0APenelitian+ini+menguji+pengaruh+antara+harga%2C+kualitas+produk%2C+keputusan+%0D%0Apembelian%2C+dan+niat+membeli+pada+konteks+Mixue+Ice+Cream+and+Tea+di+Lampung.%0D%0ASeiring+dengan+pertumbuhan+pasar+makanan+dan+minuman+di+Indonesia%2C+memahami%0D%0Afaktor-faktor+yang+mempengaruhi+pilihan+konsumen+merupakan+hal+yang+sangat%0D%0Apenting+bagi+bisnis+yang+bergerak+di+industri+ini.+Secara+khusus%2C+konsumen+sangat%0D%0Amempertimbangkan+faktor-faktor+ini+ketika+memilih+produk+Es+Krim+dan+Teh%0D%0AMixue.+Survei+terstruktur+dilakukan+untuk+mengumpulkan+data+dari+sampel%0D%0Akonsumen+yang+representatif+di+Lampung.+Penelitian+ini+dilakukan+secara%0D%0Akuantitatif+terhadap+112+responden.+Penelitian+dilakukan+terhadap+seluruh%0D%0Amasyarakat+lampung+yang+mengetahui+tentang+Mixue+dan+pernah+mengkonsumsi%0D%0Aproduk+Mixue+Ice+Cream+dan+Tea+Lampung.+Metode+yang+digunakan+adalah%0D%0AStructural+Equation+Model+dengan+software+SmartPLS+4.0+tahun+2023.+Hasil%0D%0Apenelitian+ini+membuktikan+bahwa+harga+berpengaruh+positif+terhadap+niat+beli.%0D%0AHarga+berpengaruh+positif+terhadap+keputusan+pembelian.+Kualitas+produk%0D%0Aberpengaruh+positif+terhadap+niat+pembelian.+Kualitas+produk+berpengaruh+positif%0D%0Aterhadap+keputusan+pembelian.+Niat+membeli+berpengaruh+positif+terhadap%0D%0Akeputusan+pembelian.+%0D%0A%0D%0AKata+Kunci%3A+harga%2C+kualitas+produk%2C+keputusan+pembelian%2C+minat+membeli+%0D%0AThis+study+examines+the+influence+between+price%2C+product+quality%2C+purchase%0D%0Adecisions%2C+and+purchase+intention+in+the+context+of+Mixue+Ice+Cream+and+Tea+in%0D%0ALampung.+As+the+food+and+beverage+market+in+Indonesian+continues+to+grow%2C%0D%0Aunderstanding+the+factors+that+influence+consumer+choices+is+of+paramount%0D%0Aimportance+to+businesses+operating+in+this+industry.+Specifically%2C+consumers+weigh%0D%0Athese+factors+heavily+when+choosing+Mixue+Ice+Cream+and+Tea+products.+A%0D%0Astructured+survey+was+conducted+to+gather+data+from+a+representative+sample+of+the%0D%0Aconsumers+in+Lampung.+This+research+was+conducted+quantitatively+on+112%0D%0Arespondents.+The+research+was+conducted+on+all+Lampung+people+who+know+about%0D%0AMixue+and+have+consumed+Mixue+Ice+Cream+and+Tea+Lampung+products.+The%0D%0Amethod+used+is+Structural+Equation+Model+with+SmartPLS+4.0+software+in+2023.%0D%0AThe+results+of+this+research+prove+that+price+has+a+positive+effect+on+purchase%0D%0Aintention.+Price+has+a+positive+effect+on+purchase+decisions.+Product+quality+has+a%0D%0Apositive+effect+on+purchase+intention.+Product+quality+has+a+positive+effect+on%0D%0Apurchase+decisions.+Purchase+intention+has+a+positive+effect+on+purchase+decisions.++%0D%0AKeywords%3A+price%2C+product+quality%2C+purchase+decisions%2C+purchase+intention+&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2024-02-23&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F79973%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F79973%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F79973%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++Puteri%2C+Silka+Halyana++(2024)+THE+INFLUENCE+OF+PRICE+AND+PRODUCT+QUALITY+ON+PURCHASE+DECISIONS+WITH+PURCHASE+INTENTION+AS+INTERVENING+VARIABLE+(STUDY+ON+MIXUE+LAMPUNG).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F79973%2F