?url_ver=Z39.88-2004&rft_id=2011011066+&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KEY+OPINION+LEADER+(KOL)++DAN+NEGATIVE+ELECTRONIC+WORD+OF+MOUTH+(E-WOM)+TERHADAP+MINAT+BELI+PRODUK+LUXCRIME&rft.creator=Althaffiani%2C+Rosa+Azizah+&rft.subject=330+Ekonomi&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+pengaruh+Key+Opinion+Leader+(KOL)++dan++Negative++Electronic++Word++of++Mouth++(eWOM)++terhadap++minat++beli++produk+Luxcrime.++Penelitian++ini++menggunakan++metode++kuantitatif++dengan++110++calon+konsumen++yang++merupakan++pengguna++media++sosial.++Data++dikumpulkan++melalui+kuesioner+online+dan+dianalisis+dengan+menggunakan+regresi+linear+berganda.+Hasil+penelitian+menunjukkan+bahwa+terdapat+pengaruh+positif+yang+signifikan+dari+Key+Opinion+Leader+(KOL)+dan+Negative+Electronic+Word+of+Mouth+(eWOM)+terhadap+minat++beli++produk++Luxcrime.++KOL++memiliki++pengaruh++yang++lebih++besar+dibandingkan++dengan++Negative++Electronic++Word++of++Mouth++(eWOM).++Hal++ini+menunjukkan+bahwa+Key+Opinion+Leader+(KOL)+memiliki+peran+yang+lebih+penting+dalam++mempengaruhi++minat++beli++konsumen++dibandingkan++dengan++Negative+Electronic++Word++of++Mouth++(eWOM)++.Penelitian++ini++memiliki++beberapa++implikasi+bagi+Luxcrime.+Pertama%2C+Luxcrime+perlu+menjalin+kerjasama+dengan+Key+Opinion+Leader++(KOL)++yang++tepat++untuk++meningkatkan++minat++beli++konsumen.++Kedua%2C+Luxcrime++perlu++memantau++Negative++Electronic++Word++of++Mouth++(eWOM)++dan+mengambil++langkah-langkah++yang++tepat++untuk++mengatasinya.++Ketiga%2C++Luxcrime+perlu+meningkatkan+kualitas+produk+dan+layanannya+untuk+meningkatkan+kepuasan+konsumen+dan+mengurangi+Negative+Electronic+Word+of+Mouth+(eWOM)++Kata+kunci+%3A+Key+Opinion+Leader%2C+Negative+Electronic+Word+of+Mouth%2C+Minat+Beli%2C+Produk+Luxcrime+%0D%0A%0D%0AThis+study+aims+to+analyze+the+influence+of+Key+Opinion+Leader+(KOL)+and+Negative+Electronic+Word+of+Mouth+(eWOM)+on+the+purchase+intention+of+Luxcrime+products.+This++research++uses++a++quantitative++method++with++110++potential++customers++who++are+social+media+users.+Data+was+collected+through+online+questionnaires+and+analyzed+using++multiple++linear++regression.++The++results++of++the++study++show++that++there++is++a+significant++positive++influence++of++KOL++and++Negative++eWOM++on++the++purchase+intention+of+Luxcrime+products.+KOL+has+a+greater+influence+than+Negative+eWOM.+This++indicates++that++KOLs++play++a++more++important++role++in++influencing++consumer+purchasing+intentions+than+Negative+eWOM.+This+research+has+several+implications+for+Luxcrime.+First%2C+Luxcrime+needs+to+collaborate+with+the+right+KOLs+to+increase+consumer++purchasing++intentions.++Second%2C++Luxcrime++needs++to++monitor++Negative+eWOM+and+take+appropriate+steps+to+address+it.+Third%2C+Luxcrime+needs+to+improve+product+quality+and+services+to+increase+customer+satisfaction+and+reduce+Negative+eWOM.++Keywords%3A+Key+Opinion+Leader%2C+Negative+Electronic+Word+of+Mouth%2C+Purchase++Intention%2C+Luxcrime+Products&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2024-10-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80430%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80430%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80430%2F3%2F3.%2520SKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++Althaffiani%2C+Rosa+Azizah+++(2024)+PENGARUH+KEY+OPINION+LEADER+(KOL)+DAN+NEGATIVE+ELECTRONIC+WORD+OF+MOUTH+(E-WOM)+TERHADAP+MINAT+BELI+PRODUK+LUXCRIME.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F80430%2F