?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=THE+EFFECT+OF+CORPORATE+SOCIAL+RESPONSIBILITY+(CSR)+IMPLEMENTATION+ON+COMPANY+PERFORMANCE+THROUGH+REPUTATION%3A+CASE+STUDY+OF+PT+BUKIT+ASAM+TBK+TARAHAN&rft.creator=Annisa+Azzahra%2C+Mahatma+Ganie&rft.subject=339+Makroekonomi%2C+ekonomi+makro+dan+topik+terkait&rft.description=This+study+aims+to+examine+the+relationship+between+Corporate+Social+Responsibility+(CSR)+and+company+reputation+in+state-owned+enterprises+(SOEs).+The+research+analyzes+how+PT+Bukit+Asam+Tbk+Tarahan+utilizes+CSR+as+a+strategy+to+enhance+company+performance%2C+build+its+reputation%2C+and+strengthen+customer+trust.+Primary+data+was+collected+from+39+middle+and+low-level+management+employees+at+PT+Bukit+Asam+Tbk+Tarahan%2C+Bandar+Lampung%2C+using+a+Google+Forms-based+questionnaire+measured+on+a+Likert+Scale.+The+analysis+was+conducted+using+Structural+Equation+Modeling+(SEM)+with+the+Partial+Least+Squares+(PLS)+method+to+test+the+direct+and+indirect+effects+between+the+independent+variable+(CSR)%2C+the+dependent+variable+(Performance)%2C+and+the+intervening+variable+(Reputation).+The+results+indicate+that+CSR+has+a+positive+and+significant+impact+on+reputation%2C+which+in+turn+positively+affects+company+performance.+However%2C+CSR+does+not+have+a+direct+significant+impact+on+company+performance.+Instead%2C+CSR+contributes+positively+to+performance+through+the+enhancement+of+the+company's+reputation.+This+suggests+that+CSR+initiatives+are+more+effective+in+improving+the+company%E2%80%99s+standing+in+the+community+rather+than+directly+boosting+company+performance.+The+study+concludes+that+a+strong+reputation%2C+bolstered+by+CSR%2C+provides+a+competitive+advantage+and+enhances+stakeholder+trust%2C+ultimately+contributing+to+improved+company+performance.%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menguji+hubungan+antara+Tanggung+Jawab+Sosial+Perusahaan+(CSR)+dan+reputasi+perusahaan+pada+Badan+Usaha+Milik+Negara+(BUMN).+Penelitian+ini+menganalisis+bagaimana+PT+Bukit+Asam+Tbk+Tarahan+memanfaatkan+CSR+sebagai+strategi+untuk+meningkatkan+kinerja+perusahaan%2C+membangun+reputasinya%2C+dan+memperkuat+kepercayaan+pelanggan.+Data+primer+dikumpulkan+dari+39+karyawan+manajemen+menengah+dan+bawah+di+PT+Bukit+Asam+Tbk+Tarahan%2C+Bandar+Lampung%2C+dengan+menggunakan+kuesioner+berbasis+Google+Forms+yang+diukur+pada+Skala+Likert.+Analisis+dilakukan+dengan+menggunakan+Structural+Equation+Modeling+(SEM)+dengan+metode+Partial+Least+Squares+(PLS)+untuk+menguji+pengaruh+langsung+dan+tidak+langsung+antara+variabel+independen+(CSR)%2C+variabel+dependen+(Kinerja)%2C+dan+variabel+intervening+(Reputasi).+Hasil+penelitian+menunjukkan+bahwa+CSR+memiliki+pengaruh+positif+dan+signifikan+terhadap+reputasi%2C+yang+pada+gilirannya+berdampak+positif+pada+kinerja+perusahaan.+Namun%2C+CSR+tidak+memiliki+pengaruh+signifikan+secara+langsung+terhadap+kinerja+perusahaan.+Sebaliknya%2C+CSR+berkontribusi+positif+terhadap+kinerja+melalui+peningkatan+reputasi+perusahaan.+Hal+ini+menunjukkan+bahwa+inisiatif+CSR+lebih+efektif+dalam+meningkatkan+reputasi+perusahaan+di+masyarakat+daripada+secara+langsung+meningkatkan+kinerja+perusahaan.+Studi+ini+menyimpulkan+bahwa+reputasi+yang+kuat%2C+yang+didukung+oleh+CSR%2C+memberikan+keunggulan+kompetitif+dan+meningkatkan+kepercayaan+pemangku+kepentingan%2C+yang+pada+akhirnya+berkontribusi+pada+peningkatan+kinerja+perusahaan.&rft.publisher=EKONOMI+DAN+BISNIS&rft.date=2024-10-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80448%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80448%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80448%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++Annisa+Azzahra%2C+Mahatma+Ganie++(2024)+THE+EFFECT+OF+CORPORATE+SOCIAL+RESPONSIBILITY+(CSR)+IMPLEMENTATION+ON+COMPANY+PERFORMANCE+THROUGH+REPUTATION%3A+CASE+STUDY+OF+PT+BUKIT+ASAM+TBK+TARAHAN.++EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F80448%2F