<> "The repository administrator has not yet configured an RDF license."^^ . <> . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN"^^ . "This study aims to examine the relationship between Corporate Social Responsibility (CSR) and company reputation in state-owned enterprises (SOEs). The research analyzes how PT Bukit Asam Tbk Tarahan utilizes CSR as a strategy to enhance company performance, build its reputation, and strengthen customer trust. Primary data was collected from 39 middle and low-level management employees at PT Bukit Asam Tbk Tarahan, Bandar Lampung, using a Google Forms-based questionnaire measured on a Likert Scale. The analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method to test the direct and indirect effects between the independent variable (CSR), the dependent variable (Performance), and the intervening variable (Reputation). The results indicate that CSR has a positive and significant impact on reputation, which in turn positively affects company performance. However, CSR does not have a direct significant impact on company performance. Instead, CSR contributes positively to performance through the enhancement of the company's reputation. This suggests that CSR initiatives are more effective in improving the company’s standing in the community rather than directly boosting company performance. The study concludes that a strong reputation, bolstered by CSR, provides a competitive advantage and enhances stakeholder trust, ultimately contributing to improved company performance.\r\n\r\n\r\nPenelitian ini bertujuan untuk menguji hubungan antara Tanggung Jawab Sosial Perusahaan (CSR) dan reputasi perusahaan pada Badan Usaha Milik Negara (BUMN). Penelitian ini menganalisis bagaimana PT Bukit Asam Tbk Tarahan memanfaatkan CSR sebagai strategi untuk meningkatkan kinerja perusahaan, membangun reputasinya, dan memperkuat kepercayaan pelanggan. Data primer dikumpulkan dari 39 karyawan manajemen menengah dan bawah di PT Bukit Asam Tbk Tarahan, Bandar Lampung, dengan menggunakan kuesioner berbasis Google Forms yang diukur pada Skala Likert. Analisis dilakukan dengan menggunakan Structural Equation Modeling (SEM) dengan metode Partial Least Squares (PLS) untuk menguji pengaruh langsung dan tidak langsung antara variabel independen (CSR), variabel dependen (Kinerja), dan variabel intervening (Reputasi). Hasil penelitian menunjukkan bahwa CSR memiliki pengaruh positif dan signifikan terhadap reputasi, yang pada gilirannya berdampak positif pada kinerja perusahaan. Namun, CSR tidak memiliki pengaruh signifikan secara langsung terhadap kinerja perusahaan. Sebaliknya, CSR berkontribusi positif terhadap kinerja melalui peningkatan reputasi perusahaan. Hal ini menunjukkan bahwa inisiatif CSR lebih efektif dalam meningkatkan reputasi perusahaan di masyarakat daripada secara langsung meningkatkan kinerja perusahaan. Studi ini menyimpulkan bahwa reputasi yang kuat, yang didukung oleh CSR, memberikan keunggulan kompetitif dan meningkatkan kepercayaan pemangku kepentingan, yang pada akhirnya berkontribusi pada peningkatan kinerja perusahaan."^^ . "2024-10-09" . . . . . "EKONOMI DAN BISNIS"^^ . . . . . . . "Mahatma Ganie"^^ . "Annisa Azzahra"^^ . "Mahatma Ganie Annisa Azzahra"^^ . . . . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (File PDF)"^^ . . . "ABSTRACT.pdf"^^ . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (File PDF)"^^ . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (File PDF)"^^ . . . "SKRIPSI FULL TANPA PEMBAHASAN.pdf"^^ . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (Other)"^^ . . . . . . "preview.jpg"^^ . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (Other)"^^ . . . . . . "medium.jpg"^^ . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (Other)"^^ . . . . . . "small.jpg"^^ . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (Other)"^^ . . . . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (Other)"^^ . . . . . . "preview.jpg"^^ . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (Other)"^^ . . . . . . "medium.jpg"^^ . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (Other)"^^ . . . . . . "small.jpg"^^ . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (Other)"^^ . . . . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (Other)"^^ . . . . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (Other)"^^ . . . . . . "THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION ON COMPANY PERFORMANCE THROUGH REPUTATION: CASE STUDY OF PT BUKIT ASAM TBK TARAHAN (Other)"^^ . . . . . 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