?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KELAYAKAN+FINANSIAL+DAN+EFISIENSI+PEMASARAN+LADA+DI+KECAMATAN+GUNUNG+LABUHAN%0D%0AKABUPATEN+WAY+KANAN&rft.creator=Ade+Lia+Delita%2C+1014023030&rft.subject=+&rft.subject=Pertanian+(+Umum+)&rft.description=ABSTRAK%0D%0AANALISIS+KELAYAKAN+FINANSIAL+DAN+EFISIENSI+PEMASARAN+LADA+DI+KECAMATAN+GUNUNG+LABUHAN%0D%0AKABUPATEN+WAY+KANAN%0D%0AOleh%0D%0AADE+LIA+DELITA%0D%0APenelitian+ini+bertujuan+untuk+menetahui%3A+(1)+kelayakan+finansial+usahatani+lada+dan+(2)+efisiensi+pemasaran+lada.+Penelitian+ini+dilakukan+pada+dua+sentra+produksi+lada%2C+yaitu+Desa+Gunung+Labuhan+dan+Desa+Bengkulu+Tengah%2C+Kabupaten+Way+Kanan.+Responden+terdiri+dari+lima+puluh+petani+lada+yang+dipilih+secara+acak+dengan+teknik+acak+distratifikasikan+dan+enam+pedagang+lada+yang+ditentukan+dengan+teknik+bola+salju.+Tujuan+pertama+dianalisis+menggunakan+kriteria+investasi+dan+sensitivitas.+Tujuan+kedua+dianalisis+menggunakan+marjin+pemasaran%2C+korelasi+harga+dan+elastisitas+transmisi+harga.+Hasil+penelitian+menunjukkan+bahwa%3A+(1)+berdasarkan+nilai+kriteria+investasi+menunjukkan+bahwa+usahatani+lada+layak+untuk+diusahakan+dan+setelah+diuji+laju+kepekaan+(sensitivitas)+terhadap+perubahan-perubahan+yang+terjadi+yaitu+kenaikan+biaya+produksi+sebesar+8%2C38+%25%2C+penurunan+jumlah+produksi+sebesar+30%25%2C+dan+penurunan+harga+jual+sebesar+13+%25+usahatani+lada+masih+layak+untuk+diusahakan+(2)+struktur+pasar+adalah+pasar+oligopsoni+dimana+penjual+lebih+banyak+dibandingkan+dengan+pembeli%2C+nilai+koefisien+korelasi+harga+lada+adalah+0%2C47+yang+berarti+pasar+lada+tidak+bersaing+sempurna+dan+nilai+elastisitas+transmisi+harga+yang+diperoleh+adalah+1%2C74+maka+laju+perubahan+harga+di+tingkat+konsumen+lebih+besar+dibanding+laju+perubahan+harga+di+tingkat+produsen.%0D%0AKata+kunci+%3A+finansial%2C+kelayakan%2C+lada%2C+pemasaran%0D%0A%0D%0AABSTRACT%0D%0AFINANCIAL+FEASABILITY+AND+MARKETING+EFFICIENCY+ANALYSIS+OF+PEPPER+FARMING+IN%0D%0AGUNUNG+LABUHAN+SUBDISTRICT+OF+WAY+KANAN+REGENCY%0D%0ABy%0D%0AADE+LIA+DELITA%0D%0AThe+research+aims+to+find+out%3A+financial+feasibility+of+pepper+farming+and+marketing+efficiency+of+pepper.+This+research+was+conducted+in+two+pepper+production+centers%2C+Gunung+Labuhan+Village+and+Bengkulu+Tengah+Village%2C+Gunung+Labuhan+Subdistrict+of+Way+Kanan+Regency.+Respondents+consisted+of+fifty+pepper+farmers+selected+randomly+by+using+stratified+random+sampling+and+six+pepper+traders+determined+by+using+snowball+sampling.+The+first+goal+was+analyzed+using+investment+criteria+and+sensitivity+rate.+The+second+goal+was+analyzed+using+marketing+margins%2C+price+correlations%2C+and+price+transmission+elasticity.+The+results+showed+that+pepper+farming+is+worth+to+attempt+based+on+the+value+of+investment+criteria+and+the+sensitivity+rate+analysis+against+changes+that+may+occur.+The+changes+were+the+production+cost+increase+of+8.38+%25+the+production+quantity+decrease+of+30%25%2C+and+the+production+price+decrease+of+13+%25.+The+market+structure+was+oligopsonistic+market+with+the+price+correlation+coefficient+value+of+0.47%2C+which+means+pepper+market+is+not+perfectly+competitive%2C+and+price+transmission+elasticity+value+of+1.74%2C+which+means+the+rate+of+change+in+consumer+prices+is+greater+than+the+rate+of+change+in+producer+prices+.%0D%0AKey+words+%3A+feasibility%2C+financial%2C+marketing%2C+pepper&rft.publisher=Fakultas+Pertanian&rft.date=2015-02-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F8057%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F8057%2F2%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F8057%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F8057%2F4%2FPERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F8057%2F5%2FPENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F8057%2F6%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F8057%2F7%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F8057%2F101%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F8057%2F9%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F8057%2F10%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F8057%2F11%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F8057%2F102%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F8057%2F13%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F8057%2F14%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F8057%2F15%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F8057%2F16%2FBAB%2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