?url_ver=Z39.88-2004&rft_id=2091011009&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALYSIS+OF+BUSINESS+STRATEGY+IN+INCREASING+SALES+OF+DATES+IN+THE+CITY+OF+BANDAR+LAMPUNG&rft.creator=Umar++%2C+Hafidz+A.&rft.subject=330+Ekonomi&rft.description=This+research+aims+to+analyze+the+impact+of+business+strategies+on+increasing+date+sales+in+the+city+of+Bandar+Lampung.+The+study+uses+a+quantitative+method+with+a+descriptive+approach+to+identify+the+strategies+implemented+by+date+sellers+and+their+influence+on+consumer+purchasing+decisions.+Data+was+collected+through+direct+observation%2C+interviews+with+date+shop+owners%2C+and+sales+data+from+date+shops+in+Bandar+Lampung+over+a+specific+period.+The+results+show+that+date+sales+significantly+increased+during+the+month+of+Ramadan+compared+to+other+months.+However%2C+other+factors+such+as+pricing%2C+promotions%2C+and+marketing+strategies+also+play+a+crucial+role+in+influencing+consumer+purchasing+decisions.+This+research+provides+recommendations+for+business+owners+to+focus+more+on+product+diversification+and+marketing+innovations+to+boost+sales+throughout+the+year%2C+not+just+during+Ramadan.%0D%0A%0D%0AKeywords%3A+Business+Strategy%2C+Date+Sales%2C+Bandar+Lampung%2C+Marketing%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+dampak+strategi+usaha+terhadap+peningkatan+penjualan+kurma+di+Kota+Bandar+Lampung.+Penelitian+ini+menggunakan+metode+kuantitatif+dengan+pendekatan+deskriptif+untuk+mengidentifikasi+strategi+yang+diterapkan+oleh+pedagang+kurma+dan+pengaruhnya+terhadap+keputusan+pembelian+konsumen.+Pengumpulan+data+dilakukan+melalui+observasi+langsung%2C+wawancara+dengan+pemilik+toko+kurma%2C+dan+data+penjualan+dari+toko+kurma+di+Bandar+Lampung+selama+periode+tertentu.+Hasil+penelitian+menunjukkan+bahwa+penjualan+kurma+meningkat+signifikan+selama+bulan+Ramadan+dibandingkan+dengan+bulan+lainnya.+Namun%2C+faktor+lain+seperti+harga%2C+promosi%2C+dan+strategi+pemasaran+juga+berperan+penting+dalam+memengaruhi+keputusan+pembelian+konsumen.+Penelitian+ini+memberikan+rekomendasi+bagi+pemilik+usaha+untuk+lebih+fokus+pada+diversifikasi+produk+dan+inovasi+pemasaran+untuk+mendongkrak+penjualan+sepanjang+tahun%2C+tidak+hanya+selama+bulan+Ramadan.%0D%0A%0D%0AKata+Kunci%3A+Strategi+Bisnis%2C+Penjualan+Kurma%2C+Bandar+Lampung%2C+Pemasaran%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2024-11-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80831%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80831%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80831%2F3%2F3.%2520SKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++Umar+%2C+Hafidz+A.++(2024)+ANALYSIS+OF+BUSINESS+STRATEGY+IN+INCREASING+SALES+OF+DATES+IN+THE+CITY+OF+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F80831%2F