<> "The repository administrator has not yet configured an RDF license."^^ . <> . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG"^^ . "This research aims to analyze the impact of business strategies on increasing date sales in the city of Bandar Lampung. The study uses a quantitative method with a descriptive approach to identify the strategies implemented by date sellers and their influence on consumer purchasing decisions. Data was collected through direct observation, interviews with date shop owners, and sales data from date shops in Bandar Lampung over a specific period. The results show that date sales significantly increased during the month of Ramadan compared to other months. However, other factors such as pricing, promotions, and marketing strategies also play a crucial role in influencing consumer purchasing decisions. This research provides recommendations for business owners to focus more on product diversification and marketing innovations to boost sales throughout the year, not just during Ramadan.\r\n\r\nKeywords: Business Strategy, Date Sales, Bandar Lampung, Marketing\r\n\r\nPenelitian ini bertujuan untuk menganalisis dampak strategi usaha terhadap peningkatan penjualan kurma di Kota Bandar Lampung. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif untuk mengidentifikasi strategi yang diterapkan oleh pedagang kurma dan pengaruhnya terhadap keputusan pembelian konsumen. Pengumpulan data dilakukan melalui observasi langsung, wawancara dengan pemilik toko kurma, dan data penjualan dari toko kurma di Bandar Lampung selama periode tertentu. Hasil penelitian menunjukkan bahwa penjualan kurma meningkat signifikan selama bulan Ramadan dibandingkan dengan bulan lainnya. Namun, faktor lain seperti harga, promosi, dan strategi pemasaran juga berperan penting dalam memengaruhi keputusan pembelian konsumen. Penelitian ini memberikan rekomendasi bagi pemilik usaha untuk lebih fokus pada diversifikasi produk dan inovasi pemasaran untuk mendongkrak penjualan sepanjang tahun, tidak hanya selama bulan Ramadan.\r\n\r\nKata Kunci: Strategi Bisnis, Penjualan Kurma, Bandar Lampung, Pemasaran\r\n"^^ . "2024-11-26" . . . . . "FAKULTAS EKONOMI DAN BISNIS"^^ . . . . . . . "Hafidz A."^^ . "Umar "^^ . "Hafidz A. Umar "^^ . . . . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (File PDF)"^^ . . . "1. ABSTRAK.pdf"^^ . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (File PDF)"^^ . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (File PDF)"^^ . . . "3. SKRIPSI TANPA PEMBAHASAN.pdf"^^ . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (Other)"^^ . . . . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (Other)"^^ . . . . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (Other)"^^ . . . . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (Other)"^^ . . . . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (Other)"^^ . . . . . . "preview.jpg"^^ . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (Other)"^^ . . . . . . "medium.jpg"^^ . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (Other)"^^ . . . . . . "small.jpg"^^ . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (Other)"^^ . . . . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (Other)"^^ . . . . . . "preview.jpg"^^ . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (Other)"^^ . . . . . . "medium.jpg"^^ . . . "ANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #80831 \n\nANALYSIS OF BUSINESS STRATEGY IN INCREASING SALES OF DATES IN THE CITY OF BANDAR LAMPUNG\n\n" . "text/html" . . . "330 Ekonomi" . .