?url_ver=Z39.88-2004&rft_id=2011031060+&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PENGARUH+PENGETAHUAN+INVESTASI+DAN+INFORMASI+AKUNTANSI+TERHADAP+MINAT+BERINVESTASI+GEN+Z+DI+PASAR+MODAL+(STUDI+PADA+GENERASI+Z+DI+FEB+UNIVERSITAS+LAMPUNG)+&rft.creator=KURNIAWAN+%2C+NURROHMAN&rft.subject=330+Ekonomi&rft.subject=332+Ekonomi+keuangan&rft.description=Penelitian++ini++bertujuan++untuk++menganalisis++pengaruh++pengetahuan++investasi++dan+informasi++akuntansi++terhadap++minat++berinvestasi++Gen++Z++di++pasar++modal.++Variabel+pengetahuan+investasi+dan+informasi+akuntansi+diukur+menggunakan+skala+likert+(1-+5).++Grand++theory++yang++digunakan++adalah++Theory++of++Planned++Behaviour++(TPB).+Penelitian+ini+menggunakan+metode+survei+daring+dengan+sampel+315+Gen+Z+yang+terdapat++di++Fakultas++Ekonomi++dan++Bisnis++Universitas++Lampung++dengan++teknik+pengambilan+sampel+menggunakan+metode+purposive+sampling.+Berdasarkan+hasil+analisis++regresi++linear++berganda++menunjukkan++bahwa++pengetahuan++investasi++dan+informasi++akuntansi++menjadi++dua++faktor++determinan++bagi++Gen++Z++Lampung++dalam+mempertimbangkan++keputusan++berinvestasi++di++pasar++modal.++Hasil++analisis++lebih+lanjut++menunjukkan++bahwa++pengetahuan++investasi++lebih++dominan++dalam+mempengaruhi+minat+Gen+Z+berinvestasi.+Keterbatasan+pada+penelitian+ini+adalah+sampel++yang++hanya++mencakup++mahasiswa++di++Universitas++Lampung%2C++sehingga+hasilnya+mungkin+tidak+dapat+digeneralisasikan+ke+populasi+Gen+Z+di+wilayah+lain.+Penelitian++ini++memberikan++kontribusi++dalam++bidang++pendidikan++dan++pasar++modal.+Bagi+institusi+pendidikan%2C+temuan+ini+dapat+digunakan+sebagai+bahan+pertimbangan+dalam+merancang+kurikulum+khususnya+tentang+muatan+pengetahuan+investasi+dan+informasi+akuntansi.+Bagi+pelaku+pasar+modal%2C+hasil+ini+dapat+menjadi+acuan+untuk+mengembangkan++strategi++edukasi++dan++promosi++yang++lebih++efektif++untuk++menarik+minat+Gen+Z+dalam+berinvestasi.+%0D%0AKata+kunci%3A+pengetahuan+investasi%2C+informasi+akuntansi%2C+minat+berinvestasi%2C+gen+z%2C+theory+of+planned+behaviour+++%0D%0A%0D%0AThis+study+aims+to+analyze+the+influence+of+investment+knowledge+and+accounting+information+on+Gen+Z's+interest+in+investing+in+the+capital+market.+The+variables+of+investment+knowledge+and+accounting+information+were+measured+using+a+Likert+scale++(1%E2%80%935).++The++grand++theory++applied++in++this++research++is++the++Theory++of++Planned+Behavior+(TPB).+The+study+employed++an+online+survey+method+with+a+sample+of+315++Gen++Z++individuals++from++the++Faculty++of++Economics++and++Business++at++the+University++of++Lampung%2C++using++purposive++sampling++techniques.++The++results++of+multiple+linear+regression+analysis+show+that+investment+knowledge+and+accounting+information+are+two+determinant+factors+for+Gen+Z+in+Lampung+when+considering+investment+decisions+in+the+capital+market.+Further+analysis+reveals+that+investment+knowledge++has++a++more++dominant++influence++on++Gen++Z's++investment++interest.+However%2C+this+study+has+limitations%2C+as+the+sample+only+includes+students+from+the+University+of+Lampung%2C+making+the+findings+less+generalizable+to+the+broader+Gen+Z+population+in+other+regions.+This+study+contributes+to+the+fields+of+education+and+the+capital+market.+For+educational+institutions%2C+the+findings+can+serve+as+a+basis+for+designing++curricula%2C++particularly++those++focusing++on++investment++knowledge++and+accounting++information.++For++capital++market++players%2C++the++results++can++serve++as++a+reference+for+developing+more+effective+educational+and+promotional+strategies+to+attract+Gen+Z+to+invest.+%0D%0A%0D%0AKata+kunci%3A+investment+knowledge%2C+accounting+information%2C+investment+interest%2C+Gen+Z%2C+theory+of+planned+behavior++&rft.publisher=EKONOMI+DAN+BISNIS&rft.date=2024-12-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80909%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80909%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80909%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++KURNIAWAN+%2C+NURROHMAN++(2024)+ANALISIS+PENGARUH+PENGETAHUAN+INVESTASI+DAN+INFORMASI+AKUNTANSI+TERHADAP+MINAT+BERINVESTASI+GEN+Z+DI+PASAR+MODAL+(STUDI+PADA+GENERASI+Z+DI+FEB+UNIVERSITAS+LAMPUNG).++EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F80909%2F