?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Dinamika+Nation+Branding+Wonderful+Indonesia&rft.creator=Risa+Mutia%2C+Limba&rft.subject=300+Ilmu+sosial&rft.subject=302+Interaksi+sosial&rft.subject=303+Proses+sosial&rft.subject=304+Faktor+yang+mempengaruhi+perilaku+sosial&rft.subject=305+Kelompok-kelompok+sosial%3A&rft.subject=306+Kultur%2C+ilmu+budaya%2C+kebudayaan+dan+lembaga-lembaga%2C+institusi&rft.subject=307+Komunitas&rft.description=%09Keberagaman+budaya+yang+dimiliki+suatu+negara+dapat+dijadikan+sebagai+instrumen+dalam+mengenalkan+identitas+negaranya+ke+kancah+internasional.+Indonesia+yang+merupakan+negara+dengan+keberagaman+budaya+telah+membuktikannya+pada+peringkat+sumber+daya+budaya+dalam+laporan+Travel+Tourism+Development+Index+yang+menunjukkan+bahwa+Indonesia+berada+di+peringkat+teratas+untuk+wilayah+Asia+Tenggara.+Hal+ini+menunjukkan+dibutuhkannya+kampanye+branding+Indonesia+yang+dapat+membentuk+identitas+Indonesia+sebagai+negara+dengan+keberagaman+budaya%2C+seperti+Wonderful+Indonesia.+Wonderful+Indonesia+telah+melakukan+beragam+upaya+guna+membentuk+identitas+Indonesia+sebagai+negara+dengan+keberagaman+budaya%2C+sehingga+diharapkan+dapat+memberikan+keuntungan+berupa+kemudahan+memperkenalkan+dan+mempengaruhi+budaya+Indonesia+ke+kancah+internasional.+Namun+pada+kenyataannya%2C+dilansir+dari+laporan+Asia+Power+Index+2023%2C+Indonesia+memiliki+peringkat+rendah+untuk+pengaruh+kebudayaan+ke+negara+lain%2C+hal+ini+juga+diperparah+dengan+mengetahui+kenyataan+bahwa+peringkat+Indonesia+ada+dibawah+negara-negara+yang+memiliki+lebih+sedikit+kebudayaan+dibandingkan+dengan+Indonesia.%0D%0A%09Penelitian+ini+menggunakan+metode+penelitian+kualitatif+dengan+analisa+deskriptif%2C+dengan+menggunakan+teknik+pengumpulan+data+studi+literatur+dan+studi+dokumentasi.+Penelitian+ini+mendeskripsikan+dan+menganalisis+bagaimana+dinamika+nation+branding+Wonderful+Indonesia+dengan+membagi+3+periode+selama+keberlangsungannya+dari+2011-2024%2C+dengan+menggunakan+teori+konstruktivisme+sebagai+landasan+analisis+penelitian+ini.+%0D%0A%09Hasil+dari+penelitian+ini+menunjukkan+bahwa+dengan+upaya-upaya+yang+sudah+dilakukan%2C+Wonderful+Indonesia+dapat+mengkomunikasikan+identitas+budaya+dan+daya+tarik+pariwisata+secara+global%2C+termasuk+pada+masa+Covid-19.+Wonderful+Indonesia+dapat+melakukan+berbagai+macam+adaptasi+dari+adanya+perubahan-perubahan+kondisi+global+yang+ada+dengan+upaya-upaya+baru+yang+bertujuan+untuk+memperkenalkan+serta+memperkuat+identitas+budaya+negara.+%0D%0A%0D%0A%0D%0AKata+Kunci+%3A+Wonderful+Indonesia%2C+Konstruktivisme%2C+Kebudayaan%2C+Nation+Branding%0D%0A%0D%0A%0D%0AThe+cultural+diversity+of+a+country+could+be+utilized+as+an+instrument+to+introduce+its+national+identity+on+an+international+stage.+Indonesia%2C+which+is+a+country+with+cultural+diversity%2C+demonstrated+this+in+the+Travel+Tourism+Development+Index+report%2C+which+ranked+Indonesia+at+the+top+for+cultural+resources+in+Southeast+Asia.+This+indicated+the+need+for+a+branding+campaign+that+could+shape+Indonesia%E2%80%99s+identity+as+a+culturally+diverse+nation%2C+such+as+Wonderful+Indonesia.++Wonderful+Indonesia+undertook+various+efforts+to+establish+Indonesia's+identity+as+a+country+with+cultural+diversity%2C+aiming+to+ease+the+promotion+and+influence+of+Indonesian+culture+internationally.+However%2C+according+to+the+2023+Asia+Power+Index+report%2C+Indonesia+ranked+low+in+cultural+influence+over+other+countries%2C+which+is+further+exacerbated+by+the+fact+that+Indonesia's+ranking+is+below+countries+with+less+cultural+diversity+compared+to+Indonesia.+This+research+applied+qualitative+research+methods+with+descriptive+analysis%2C+employing+literature+review+and+documentation+study+data+collection+techniques.+This+research+described+and+analyzed+the+dynamics+of+the+Wonderful+Indonesia+nation+branding+campaign+by+dividing+it+into+three+periods+during+its+duration+from+2011-2024%2C+using+constructivism+theory+as+the+analytical+foundation.+The+results+of+this+study+showed+that+with+the+efforts+that+have+been+made%2C+Wonderful+Indonesia+successfully+communicated+cultural+identity+and+tourism+appeal+globally%2C+even+during+the+Covid-19+pandemic.+The+campaign+managed+to+adapt+to+global+changes+with+new+strategies+aimed+at+introducing+and+strengthening+the+country%E2%80%99s+cultural+identity.%0D%0A%0D%0A%0D%0AKeywords%3A+Wonderful+Indonesia%2C+Constructivism%2C+Indonesian+Culture%2C+Nation+Branding&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-12-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80917%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80917%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80917%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBHASAN.pdf&rft.identifier=++Risa+Mutia%2C+Limba++(2024)+Dinamika+Nation+Branding+Wonderful+Indonesia.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F80917%2F