?url_ver=Z39.88-2004&rft_id=1814131064&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+FAKTOR%2C+KESEDIAAN+MEMBAYAR+KONSUMEN%0D%0ATANAMAN+HIAS+JANDA+BOLONG%2C+DAN+DAMPAK+USAHA+TANAMAN%0D%0AHIAS+TERHADAP+MASYARAKAT+DI+KOTA+BANDAR+LAMPUNG&rft.creator=DINI%2C+APRIANI&rft.subject=330+Ekonomi&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=The+pandemic+caused+by+the+COVID-19+virus%2C+or+Coronavirus+Disease%2C+which%0D%0Abegan+at+the+end+of+2019%2C+had+a+significant+impact+on+the+sales+of+ornamental+plants.%0D%0AThe+ornamental+plant+Janda+Bolong+became+a+trend+during+the+COVID-19+period%2C%0D%0Acausing+its+price+to+skyrocket.+However%2C+as+activity+restrictions+due+to+the%0D%0Apandemic+were+lifted%2C+the+price+of+the+Janda+Bolong+plant+gradually+declined.+This%0D%0Astudy+aims+to+analyze+consumers'+willingness+to+pay+for+Janda+Bolong+ornamental%0D%0Aplants+and+the+factors+influencing+it%2C+as+well+as+the+social+and+economic+impacts+of%0D%0Aornamental+plant+agribusiness+in+Gunung+Terang+Subdistrict%2C+Langkapura+District%2C%0D%0ABandar+Lampung+City%2C+on+the+surrounding+community%2C+using+a+survey+method.%0D%0AThe+social+and+economic+impact+analysis+involved+data+collection%2C+data+reduction%2C%0D%0Adata+presentation%2C+and+conclusion+drawing.+The+Contingent+Valuation+Method%0D%0A(CVM)+was+used+to+estimate+the+price+and+the+percentage+of+consumers'+willingness%0D%0Ato+pay+for+Janda+Bolong.+Multiple+linear+regression+analysis+and+classical%0D%0Aassumption+testing+were+applied+to+analyze+the+factors+influencing+consumers'%0D%0Awillingness+to+pay+for+Janda+Bolong.+The+results+of+this+study+show+that%0D%0Aconsumers+are+willing+to+pay+IDR+40%2C581+per+leaf+of+the+Janda+Bolong+ornamental%0D%0Aplant.+Significant+factors+affecting+consumers'+willingness+to+pay+include+the%0D%0Aprices+of+other+plants+and+consumer+income.+Positive+impacts+include+creating+job%0D%0Aopportunities%2C+increasing+income%2C+improving+environmental+quality%2C+and+utilizing%0D%0Aresidential+yard+space.+Negative+impacts+include+the+use+of+public+roads+for%0D%0Aparking+by+ornamental+plant+consumers%2C+increasing+population+density%2C+and+price%0D%0Acompetition+among+business+actors.%0D%0AKeywords%3A+Impact%2C+Socioeconomic%2C+Willingness+to+Pay%2C+Janda+Bolong%0D%0AOrnamental+Plant.%0D%0A%0D%0APandemi+yang+terjadi+karena+adanya+virus+covid-19+atau+Corona+Virus+Disease%0D%0Ayang+terjadi+pada+akhir+tahun+2019+memiliki+dampak+besar+bagi+penjualan+tanaman%0D%0Ahias.+Tanaman+hias+janda+bolong+sempat+menjadi+tren+pada+masa+covid-19.%0D%0AHarga+tanaman+janda+bolong+menjadi+melonjak+tinggi.+Setelah+mulai+tidak%0D%0Adiberlakukan+pembatasan+aktivitas+akibat+pandemi+covid-19%2C+harga+tanaman+hias%0D%0Ajanda+bolong+kian+menurun.+Penelitian+ini+bertujuan+untuk+menganalisis%0D%0Akesediaan+membayar+konsumen+tanaman+hias+janda+bolong+atau+Willingness+To%0D%0APay+dan+faktor-faktor+yang+memengaruhinya%2C+serta+dampak+sosial+dan+ekonomi%0D%0Adari+keberadaan+agribisnis+tanaman+hias+di+Kelurahan+Gunung+Terang+Kecamatan%0D%0ALangkapura+Kota+Bandar+Lampung+terhadap+masyarakat+di+sekitarnya+dengan%0D%0Ametode+survey.+Analisis+data+dampak+sosial+ekonomi+dengan+mengumpulkan+data%2C%0D%0Areduksi+data%2C+penyajian+data%2C+kemudian+penarikan+kesimpulan.+Contingent%0D%0AValuation+Method+(CVM)+untuk+analisis+estimasi+harga+dan+persentase+kesediaan%0D%0Amembayar+konsumen+tanaman+hias+janda+bolong.+Analisis+regresi+linear+berganda%0D%0Adan+uji+asumsi+klasik+untuk+menganalisis+faktor-faktor+yang+memengaruhi%0D%0Akesediaan+membayar+konsumen+tanaman+hias+janda+bolong.+Hasil+penelitian+ini%0D%0Amenunjukkan+bahwa+konsumen+bersedia+membayar+sebesar+Rp40.581%2Fdaun%0D%0Atanaman+hias+janda+bolong.+Faktor-faktor+yang+berpengaruh+nyata+terhadap%0D%0Akesediaan+membayar+konsumen+tanaman+hias+janda+bolong+adalah+harga+tanaman%0D%0Alainnya+dan+pendapatan+konsumen.+Dampak+positifnya+meliputi+menambah%0D%0Alapangan+pekerjaan%2C+meningkatkan+pendapatan%2C+meningkatkan+kualitas+lingkungan%0D%0Adan+pemanfaatan+lahan+pekarangan+masyarakat.+Dampak+negatifnya+meliputi%0D%0Apenggunaan+jalan+umum+untuk+parkir+oleh+konsumen+tanaman+hias%2C+menambah%0D%0Akepadatan+penduduk%2C+dan+persaingan+harga+sesama+pelaku+usaha.%0D%0AKata+Kunci+%3A+Dampak%2C+Sosial+Ekonomi%2C+Kesediaan+Membayar%2C+Tanaman+Hias%0D%0AJanda+Bolong.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2024-12-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80991%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80991%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F80991%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DINI%2C+APRIANI++(2024)+ANALISIS+FAKTOR%2C+KESEDIAAN+MEMBAYAR+KONSUMEN+TANAMAN+HIAS+JANDA+BOLONG%2C+DAN+DAMPAK+USAHA+TANAMAN+HIAS+TERHADAP+MASYARAKAT+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.++++(Submitted)++&rft.re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