?url_ver=Z39.88-2004&rft_id=2014231010&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KEPENTINGAN+DAN+KINERJA+SERTA+KEPUASAN+KONSUMEN+TERHADAP+SNACK+TIWUL+BALADO+BUEKA+DI+BANDAR+LAMPUNG&rft.creator=HIKMAL%2C+-&rft.subject=600+Teknologi+(ilmu+terapan)&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Griya+tiwul+BuEka+merupakan+Industri+Kecil+Menengah+(IKM)+yang+bergerak+dalam+usaha+produksi+tiwul%2C+berlokasi+di+Desa+Sukajawa+Kecamatan+Bumi+Ratu+Nuban%2C+Kabupaten+Lampung+Tengah.+Griya+tiwul+BuEka+mengolah+tiwul+dengan+bahan+baku+ubi+kayu.+Produk+Bueka+membutuhkan+upaya+pengembangan+produk+dengan+melakukan+analisis+preferensi+konsumen.+Analisis+preferensi+konsumen+dilakukan+dengan+memberikan+penilaian+terhadap+atribut+produk+tiwul+balado+bueka.+Atribut+produk+pada+penelitian+ini+mengacu+pada+marketing+mix+4P+(product%2C+price%2C+place+and+promotion).+Tujuan+penelitian+ini+adalah+Mengetahui+karakteristik+konsumen+produk+tiwul+balado+BuEka%2C+Mengetahui+tingkat+kepentingan+dan+kinerja+atribut-atribut+produk+produk+tiwul+balado+BuEka+dan+Mengetahui+tingkat+kepuasan+konsumen+terhadap+produk+tiwul+balado+BuEka.+Analisis+deskriptif+dan+Importance+Performance+Analysis+(IPA)+dilakukan+untuk+mencapai+tujuan+tersebut.+Hasil+penelitian+ini+menunjukan+bahwa+preferensi+Konsumen+terhadap+tiwul+balado+bueka+berdasarkan+hasil+Importance+Performace+Analysis+(IPA)+yang+termasuk+dalam+kuadran+1+(prioritas+utama)+yaitu+potongan+harga+pada+produk.+Atribut+yang+termasuk+dalam+kuadran+2+(pertahankan+prestasi)+yaitu+yaitu+rasa%2C+label+halal%2C+label+izin+usaha%2C+harga%2C+ukuran+kemasan%2C+warna+kemasan%2C+warna+produk+dan+potongan+harga+dalam+jumlah+pembelian.+Atribut+yang+termasuk+dalam+kuadran+3+(prioritas+rendah)+yaitu+iklan+melalui+media+sosial+(Instagram%2C+Facebook+dll)%2C+tempat%2C+lokasi+pembelian%2C+dan+ketersediaan+produk+serta+atribut+yang+termasuk+dalam+kuadran+4+(cenderung+berlebihan)+adalah+aroma%2C+tekstur%2C+bentuk+dan+kemasan.%0D%0A%0D%0AKata+Kuci%3A+Tiwul%2C+IPA%2C+Kepuasan%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AGriya+tiwul+BuEka+was+a+Small+and+Medium+Industry+(IKM)+which+operates+in+the+tiwul+production+business%2C+located+in+Sukajawa+Village%2C+Bumi+Ratu+Nuban+District%2C+Central+Lampung+Regency.+Griya+tiwul+BuEka+processes+tiwul+using+cassava+as+raw+material.+Bueka+products+require+product+development+efforts+by+analyzing+consumer+preferences.+Consumer+preference+analysis+was+carried+out+by+providing+an+assessment+of+the+attributes+of+the+Tiwul+Balado+Bueka+product.+Product+attributes+in+this+research+refer+to+the+4P+marketing+mix+(product%2C+price%2C+place+and+promotion).+The+aim+of+this+research+was+to+determine+the+consumer+characteristics+of+BuEka+tiwul+balado+products%2C+determine+the+level+of+importance+and+performance+of+BuEka+tiwul+balado+product+attributes+and+determine+the+level+of+consumer+satisfaction+with+BuEka+tiwul+balado+products.+Descriptive+analysis+and+Importance+Performance+Analysis+(IPA)+were+carried+out+to+achieve+this+goal.+The+results+of+this+research+show+that+consumer+preferences+for+tiwul+balado+bueka+are+based+on+the+results+of+the+Importance+Performance+Analysis+(IPA)+which+are+included+in+quadrant+1+(main+priority)%2C+namely+price+discounts+on+products.+Attributes+included+in+quadrant+2+(maintain+performance)+were+taste%2C+halal+label%2C+business+license+label%2C+price%2C+packaging+size%2C+packaging+color%2C+product+color+and+discounts+on+purchase+quantities.+Attributes+included+in+quadrant+3+(low+priority)+are+advertising+via+social+media+(Instagram%2C+Facebook%2C+etc.)%2C+place%2C+location+of+purchase%2C+and+product+availability+and+attributes+included+in+quadrant+4+(tend+to+be+excessive)+are+aroma%2C+texture%2C+shape+and+packaging.%0D%0A%0D%0AKeywords%3A+Tiwul%2C+IPA%2C+Satisfaction&rft.publisher=FAKULTAS+PERTANIAN+&rft.date=2024-11-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81002%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81002%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81002%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++HIKMAL%2C+-++(2024)+ANALISIS+KEPENTINGAN+DAN+KINERJA+SERTA+KEPUASAN+KONSUMEN+TERHADAP+SNACK+TIWUL+BALADO+BUEKA+DI+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F81002%2F