?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KOMUNIKASI+PERSUASIF+SELEBGRAM%0D%0A%40TASYAFARASYA+TERHADAP+MINAT+BELI+PENGIKUTNYA%0D%0APADA+PRODUK+Y.O.U+BEAUTY&rft.creator=SASKIA+%2C+PUTRI++&rft.subject=300+Ilmu+sosial&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Pada+era+kemajuan+teknologi+yang+berkembang+pesat%2C+kemunculan+selebgram%0D%0Akecantikan+di+Instagram+menyebabkan+banyak+produk+kecantikan+menjadi+terkenal.%0D%0ASalah+satunya+adalah+selebgram+kecantikan+%40tasyafarasya+yang+membuat+produk%0D%0AY.O.U+Beauty+laris+dipasaran+karena+ulasannya+di+Instagram.+Selain+berdampak%0D%0Apositif%2C+hal+tersebut+dapat+menimbulkan+dampak+negatif+berupa+sifat+konsumtif%0D%0Aberlebihan+pada+masyarakat.+Keberhasilan+%40tasyafarasya+mempengaruhi+minat%0D%0Abeli+pengikutnya+di+Instagram+menunjukkan+bahwa+ia+memiliki+kemampuan%0D%0Akomunikasi+persuasif+yang+baik.+Penelitian+ini+bertujuan+untuk+mengukur+besarnya%0D%0Apengaruh+komunikasi+persuasif+%40tasyafarasya+terhadap+minat+beli+pengikutnya%0D%0Apada+produk+Y.O.U+Beauty.+Penelitian+ini+menggunakan+dua+variabel+yaitu%2C%0D%0Akomunikasi+persuasif+dan+minat+beli.+Penelitian+ini+menggunakan+teori+AIDDA%0D%0Auntuk+mengukur+proses+munculnya+minat+beli+pada+pengikut+%40tasyafarasya.+Tipe%0D%0Apenelitian+ini+menggunakan+metode+kuantitatif+yang+pengumpulan+datanya%0D%0Adilakukan+dengan+menyebarkan+kuesioner+kepada+100+sampel+pengikut+akun%0D%0AInstagram+%40tasyafarasya+melalui+metode+probability+sampling.+Hasil+penelitian%0D%0Amenunjukkan+bahwa+dimensi+otoritas+(keahlian)+pada+variabel+X+merupakan%0D%0Akarakteristik+komunikator+persuasif+terkuat+yang+dimiliki+%40tasyafarasya%2C+serta%0D%0Adimensi+Attention+pada+variabel+Y+merupakan+tahapan+terkuat+yang+muncul+pada%0D%0Apengikutnya.+Berdasarkan+hasil+uji+koefisien+determinasi%2C+komunikasi+persuasif%0D%0A%40tasyafarasya+memberikan+pengaruh+sebesar+65%2C9%25+terhadap+minat+beli%0D%0Apengikutnya+pada+produk+Y.O.U+Beauty%2C+sedangkan+sisanya+sebesar+34%2C1%25%0D%0Adipengaruhi+faktor+lain+yang+tidak+diteliti+dalam+penelitian+ini.%0D%0AKata+kunci%3A+AIDDA%2C+Komunikasi+Persuasif%2C+Minat+Beli%2C+Selebgram+Kecantikan%0D%0A%0D%0AIn+the+era+of+rapid+technological+advancement%2C+the+emergence+of+beauty+influencers%0D%0Aon+Instagram+has+caused+many+beauty+products+to+become+popular.+One+such%0D%0Ainfluencer+is+%40tasyafarasya%2C+whose+reviews+on+Instagram+made+the+Y.O.U+Beauty%0D%0Aproducts+highly+sought-after.+However%2C+this+influence+also+raises+concerns+about%0D%0Aexcessive+consumerism.+%40tasyafarasya%E2%80%99s+success+influencing+her+followers%0D%0Apurchase+interest+demonstrates+her+strong+persuasive+communication+skills.+This%0D%0Astudy+aims+to+measure+the+impact+of+%40tasyafarasya%E2%80%99s+persuasive+communication%0D%0Aon+her+followers+purchase+interest+in+Y.O.U+Beauty+products.+It+focuses+on+two%0D%0Avariables%3A+persuasive+communication+and+purchase+interest%2C+using+the+AIDDA%0D%0Amodel+to+assess+how+purchase+interest+is+formed+among+her+followers.+This+is+a%0D%0Aquantitative+study+that+collects+data+through+questionnaires+distributed+to+100%0D%0Afollowers+of+%40tasyafarasya%E2%80%99s+Instagram+account+using+probability+sampling.+The%0D%0Aresults+show+that+the+'authority'+dimension+in+variable+X+is+the+strongest+persuasive%0D%0Acommunicator+characteristic+possessed+by+%40tasyafarasya%2C+while+the+'Attention'%0D%0Adimension+in+variable+Y+represents+the+psychological+process+most+influenced+in%0D%0Aher+followers.+Based+on+the+coefficient+of+determination+test%2C+%40tasyafarasya's%0D%0Apersuasive+communication+accounts+for+65.9%25+of+the+influence+on+her+followers%0D%0Apurchase+interest+in+Y.O.U+Beauty+products%2C+while+the+remaining+34.1%25+is%0D%0Ainfluenced+by+other+factors+not+examined+in+this+study.%0D%0AKeywords%3A+AIDDA%2C+Persuasive+Communication%2C+Purchase+Interest%2C+Beauty%0D%0AInfluencer&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2024-12-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81008%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81008%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81008%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++SASKIA+%2C+PUTRI+++(2024)+PENGARUH+KOMUNIKASI+PERSUASIF+SELEBGRAM+%40TASYAFARASYA+TERHADAP+MINAT+BELI+PENGIKUTNYA+PADA+PRODUK+Y.O.U+BEAUTY.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F81008%2F