?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PERSEPSI+TENTANG+FOMO+(FEAR+OF+MISSING+OUT)%0D%0ADAN+DIGITAL+CONTENT+MARKETING+TERHADAP+KEPUTUSAN+%0D%0ABERKUNJUNG+KE+EKOWISATA+HUTAN+MANGROVE%3A%0D%0ASTUDI+CUKU+NYI+NYI+&rft.creator=Doni+%2C+Harlan+&rft.subject=580+Tumbuh-tumbuhan%2C+tanaman%2C+botani%2C+flora&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Tujuan+dari+penelitian+ini+adalah+untuk+mengetahui+bagaimana+FoMO+(fear%0D%0Aof+missing+out)+dan+Digital+Content+Marketing+dalam+mempengaruhi+persepsi%0D%0Awisatawan+dalam+mengambil+keputusan+untuk+mengunjungi+Ekowisata+Hutan%0D%0AMangrove+Cuku+Nyi+Nyi+di+Desa+Sidodadi%2C+Lampung.+Penelitian+kuantitatif%0D%0Adeskriptif+dengan+purposive+sampling+adalah+metodologi+yang+digunakan.%0D%0ASebanyak+82+responden%2C+yang+merupakan+wisatawan+dari+generasi+Z+dan+milenial%2C%0D%0Adisurvei+dan+diwawancarai+untuk+mengumpulkan+data.Data+yang+telah%0D%0Adikumpulkan+dilakukan+analisis+menggunakan+uji+validitas%2C+uji+reliabilitas+dan%0D%0Aregresi+logistik+ordinal+menggunakan+aplikasi+MinitabTemuan+dari+penelitian+ini+%0D%0Amenunjukkan+bahwa+FoMO+secara+signifikan+berpengaruh+negatif+dalam%0D%0Amemengaruhi+persepsi+wisatawan+dalam+mengambil+keputusan+untuk+mengunjungi%0D%0AEkowisata+Hutan+Mangrove+Cuku+Nyi+Nyi%2C+sedangkan+Digital+Content+Marketing+%0D%0Aberpengaruh+positif+berhasil+meningkatkan+kesadaran+wisatawan.+Taktik+pemasaran%0D%0Aini+dapat+membangkitkan+minat+dan+rasa+urgensi+untuk+mengunjungi+tempat+wisata.%0D%0AHasil+penelitian+ini+menyoroti+betapa+pentingnya+menggunakan+teknologi+digital%0D%0Auntuk+mempromosikan+ekowisata%2C+terutama+di+kalangan+wisatawan+muda.+Potensi%0D%0Abesar+pemasaran+melalui+media+sosial+belum+dimanfaatkan+secara+optimal+oleh%0D%0Apengelola+juga+ditunjukkan+oleh+penelitian+ini.+Destinasi+ini+dapat+meningkatkan%0D%0Apariwisata+dan+membantu+pelestarian+ekosistem+mangrove+dengan+meningkatkan%0D%0Ataktik+pemasaran+digital+dan+menggunakan+fenomena+FoMO.+Studi+tentang%0D%0APemasaran+Berbasis+digital+dan+pengalaman+pengunjung++ini+dapat+memajukan+%0D%0Apengembangan+pariwisata+berkelanjutan.%0D%0A%0D%0AKata+kunci%3A+fomo%2C+digital+content+marketing%2C+keputusan+berkunjung%2C+ekowisata.%0D%0AThis+study+aimed+to+determine+how+FoMO+(fear+of+missing+out)+and+digital+content+%0D%0Amarketing+influence+tourists'+perceptions+in+making+decisions+to+visit+the+Cuku+Nyi%0D%0ANyi+Mangrove+Forest+Ecotourism+in+Sidodadi+Village%2C+Lampung.+The+methodology%0D%0Aused+in+this+research+is+Quantitative+descriptive+research+with+purposive+sampling.+%0D%0A82+respondents%2C+who+were+tourists+from+Generation+Z+and+millennials%2C+were%0D%0Asurveyed+and+interviewed.+The+collected+data+were+analyzed+using+validity+tests%2C%0D%0Areliability+tests%2C+and+ordinal+logistic+regression+using+the+Minitab+application.+The%0D%0Afindings+of+this+study+indicate+that+FoMO+has+a+significant+negative+effect+in+%0D%0Ainfluencing+tourists'+perceptions+in+making+decisions+to+visit+the+Cuku+Nyi+Nyi%0D%0AMangrove+Forest+Ecotourism%2C+while+digital+content+marketing+has+a+positive+effect%2C%0D%0Aincreasing+tourist+awareness.+This+marketing+tactic+can+generate+interest+and+a+%0D%0Asense+of+urgency+to+visit+ecotourism.+The+results+of+this+study+highlight+the%0D%0Aimportance+of+using+digital+technology+to+promote+ecotourism%2C+especially+among%0D%0Ayoung+tourists.+The+great+potential+of+marketing+through+social+media+that+has+not+%0D%0Abeen+optimally+utilized+by+managers+is+also+shown+by+this+study.+This+destination%0D%0Acan+increase+tourism+development+and+help+conserve+the+mangrove+ecosystem+by%0D%0Aimproving+digital+marketing+tactics+and+using+the+FoMO+phenomenon.+Study+about%0D%0ADigital-based+marketing+and+understanding+visitor+experience+can+advance+the%0D%0Adevelopment+of+sustainable+tourism.%0D%0A%0D%0AKeyword%3A+fomo%2C+digital+content+marketing%2C+visiting+decision%2C+ecotourism+&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2024-12-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81261%2F1%2FDoni%2520Harlan_Abstrak.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81261%2F2%2FDoni%2520Harlan_Skripsi%2520Full%2520Tanpa%2520Lampiran.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81261%2F3%2FDoni%2520Harlan_Tanpa%2520Hasil%2520Pembahasan.pdf&rft.identifier=++Doni+%2C+Harlan+++(2024)+PENGARUH+PERSEPSI+TENTANG+FOMO+(FEAR+OF+MISSING+OUT)+DAN+DIGITAL+CONTENT+MARKETING+TERHADAP+KEPUTUSAN+BERKUNJUNG+KE+EKOWISATA+HUTAN+MANGROVE%3A+STUDI+CUKU+NYI+NYI.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F81261%2F