?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+AKUN+TIKTOK+%40RANIAAYAMIN+TERHADAP+MINAT%0D%0AFOLLOWERS+DALAM+PENGGUNAAN+KEBAYA+SECARA+MODERN%0D%0A&rft.creator=Salsabila%2C++Evelyn&rft.subject=300+Ilmu+sosial&rft.description=ABSTRAK%0D%0A%0D%0AKebaya+adalah+salah+satu+busana+tradisional+Indonesia+yang+memiliki+nilai+budaya%0D%0Ayang+tinggi.+Kebaya+merupakan+pakaian+tradisional+yang+sering+dipakai+oleh%0D%0Awanita+di+Indonesia+pada+berbagai+acara+resmi+atau+upacara+adat.+Di+zaman%0D%0Asekarang+ini%2C+kebaya+tidak+dipakai+dalam+aktivitas+sehari+%E2%80%93+hari+melainkan+kebaya%0D%0Adigunakan+dalam+acara+tertentu.+Di+zaman+ini%2C+wanita+lebih+memilih+untuk%0D%0Amenggunakan+pakaian+yang+nyaman+dan+trendy.+Eksistensi+dari+banyaknya+tren%0D%0Afashion+baru+membuat+kebaya+mulai+ditinggalkan.+Akun+Tiktok+%40raniaayamin%0D%0Aaktif+membagikan+konten+terkait+penggunaan+kebaya+secara+modern.+Besarnya%0D%0Afollowers+dari+akun+Tiktok+%40raniaayamin+mengindikasikan+adanya+ketertarikan%0D%0Ayang+terjadi+bagi+pembentukan+suatu+minat+penggunaan+kebaya+secara+modern.%0D%0APenelitian+ini+bertujuan+untuk+mengkaji+bagaimana+peran+akun+Tiktok%0D%0A%40raniaayamin%2C+mempengaruhi+minat+followers+dalam+menggunakan+kebaya%0D%0Asecara+modern.+Penelitian+ini+menggunakan+metode+kuantitatif+dengan+pendekatan%0D%0Asurvey+kepada+100+responden+yang+merupakan+pengikut+dari+akun+Tiktok%0D%0A%40raniaayamin+secara+acak.+Hasil+penelitian+ini+menunjukkan+bahwa+terdapat%0D%0Apengaruh+yang+signifikan+dari+akun+Tiktok+%40raniaayamin+terhadap+minat%0D%0Afollowers+dalam+penggunaan+kebaya+secara+modern+yang+dibuktikan+dengan+thitung%0D%0A10.678+%3E+ttabel+1.660+yang+memiliki+arti+Ha+diterima+dan+Ho+ditolak%2C+serta+nilai%0D%0Apengaruhnya+sebesar+53%2C8%25+yang+didasarkan+pada+hasil+uji+koefisien+determinasi%0D%0A(R2%0D%0A)+yang+berarti+akun+Tiktok+%40raniaayamin+secara+simultan+berpengaruh%0D%0Aterhadap+minat+followers+dalam+penggunaan+kebaya+secara+modern.+Akun+Tiktok%0D%0A%40raniaayamin+memainkan+peran+penting+dalam+mempromosikan+kebaya+modern%0D%0Adan+dapat+meningkatkan+minat+followers+untuk+menggunakan+kebaya+tersebut.%0D%0AKata+Kunci%3A+Kebaya+Modern%2C+Tiktok%2C+Minat+Followers%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AKebaya+is+one+of+Indonesia's+traditional+clothing+which+has+high+cultural+value.%0D%0AKebaya+is+traditional+clothing+that+is+often+worn+by+women+in+Indonesia+at+various%0D%0Aofficial+events+or+traditional+ceremonies.+In+this+day+and+age%2C+kebaya+is+not+worn%0D%0Ain+daily+activities+but+kebaya+is+used+for+certain+events.+In+this+era%2C+women+prefer%0D%0Ato+wear+comfortable+and+trendy+clothes.+The+existence+of+many+new+fashion+trends%0D%0Ameans+that+kebaya+is+starting+to+be+abandoned.+The+Tiktok+account+%40raniaayamin%0D%0Aactively+shares+content+related+to+modern+kebaya+use.+The+large+number+of%0D%0Afollowers+of+the+Tiktok+account+%40raniaayamin+indicates+that+there+is+interest+in%0D%0Athe+formation+of+an+interest+in+wearing+modern+kebaya.+This+research+aims+to%0D%0Aexamine+how+the+role+of+the+Tiktok+account+%40raniaayamin+influences+followers'%0D%0Ainterest+in+wearing+modern+kebaya.+This+research+uses+a+quantitative+method+with%0D%0Aa+survey+approach+to+100+respondents+who+are+random+followers+of+the+Tiktok%0D%0Aaccount+%40raniaayamin.+The+results+of+this+research+show+that+there+is+a%0D%0Asignificant+influence+from+the+Tiktok+account+%40raniaayamin+on+followers'+interest%0D%0Ain+wearing+modern+kebaya+as+evidenced+by+tcount+10%2C678+%3E+ttable+1%2C660+which%0D%0Ameans+Ha+is+accepted+and+Ho+is+rejected%2C+and+the+influence+value+is+53.8%25+which%0D%0Ais+based+on+The+results+of+the+coefficient+of+determination+test+(R2)+which+means%0D%0Athat+the+Tiktok+account+%40raniaayamin+simultaneously+influences+followers'%0D%0Ainterest+in+wearing+modern+kebaya.+The+Tiktok+account+%40raniaayamin+plays+an%0D%0Aimportant+role+in+promoting+modern+kebaya+and+can+increase+followers'+interest+in%0D%0Awearing+the+kebaya.%0D%0AKeywords%3A+Modern+Kebaya%2C+Tiktok%2C+Followers+Interest&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2024-07-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81395%2F1%2Fopen%255B1%255D&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81395%2F2%2Fopen%255B1%255D&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81395%2F3%2Fopen%255B1%255D&rft.identifier=++Salsabila%2C+Evelyn++(2024)+PENGARUH+AKUN+TIKTOK+%40RANIAAYAMIN+TERHADAP+MINAT+FOLLOWERS+DALAM+PENGGUNAAN+KEBAYA+SECARA+MODERN.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F81395%2F