?url_ver=Z39.88-2004&rft_id=2156051017&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PELAYANAN%2C+HARGA%2C+DAN+KEPERCAYAAN+TERHADAP+LOYALITAS+PELANGGAN+DENGAN+CUSTOMER+RELATIONSHIP+MANAGEMENT+SEBAGAI+VARIABEL+MODERASI+(STUDI+PADA+PELANGGAN+GOJEK+DI+BANDAR+LAMPUNG)&rft.creator=HESLIN+%2C+PUTRI&rft.subject=330+Ekonomi&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+kualitas+pelayanan%2C+harga%2C+dan+kepercayaan+terhadap+loyalitas+pelanggan+yang+di+moderasi+oleh+Customer+Relationship+Management+pada+pelanggan+Gojek+di+Bandar+Lampung.+Penelitian+ini+menggunakan+pendekatan+kuantitatif+yang+dianalisis+menggunakn+PLS-SEM+dengan+objek+penelitiannya+yaitu+pelanggan+Gojek+di+Bandar+Lampung.+Pengumpulan+data+dilakukan+dengan+metode+penyebaran+kuesioner+yang+disebarkan+pada+100+responden.+Data+dianalisis+secara+statistic+deskriptif+dan+analisis+PLS-SEM+dengan+menggunakan+software+SmartPLS+3.0.+Teknik+analisis+data+yang+digunakan+meliputi+uji+outer+model%2C+inner+model%2C+dan+uji+hipotesis+pengaruh+langsung+dan+tidak+langsung.+Hasil+dari+penelitian+ini+menunjukan+bahwa+kualitas+pelayanan+berpengaruh+positif+tetapi+tidak+signifikan+terhadap+loyalitas+pelanggan%2C+harga+berpengaruh+positif+dan+signifikan+terhadap+loyalitas+pelanggan%2C+kepercayaan+berpengaruh+positif+tetapi+tidak+signifikan+terhadap+loyalitas+pelanggan%2C+Customer+Relationship+Management+berpengaruh+positif+dan+signifikan+terhadap+loyalitas+pelanggan%2C+kualitas+pelayanan+berpengaruh+positif+tetapi+tidak+signifikan+terhadap+loyalitas+pelanggan+yang+di+moderasi+oleh+Customer+Relationship+Management%2C+harga+berpengaruh+positif+tetapi+tidak+signifikan+terhadap+loyalitas+pelanggan+yang+di+moderasi+oleh+Customer+Relationship+Management%2C+kepercayaan+berpengaruh+negatif+tetapi++signifikan+terhadap+loyalitas+pelanggan+yang+di+moderasi+oleh+Customer+Relationship+Management.+%0D%0A%0D%0AThis+study+aims+to+determine+the+effect+of+service+quality%2C+price%2C+and+trust+on+customer+loyalty+moderated+by+Customer+Relationship+Management+on+Gojek+customers+in+Bandar+Lampung.+This+study+uses+a+quantitative+approach+which+is+analyzed+using+PLS-SEM+with+the+research+object+being+Gojek+customers+in+Bandar+Lampung.+Data+collection+was+carried+out+by+distributing+questionnaires+distributed+to+100+respondents.+The+data+were+analyzed+descriptively+statistically+and+PLS-SEM+analysis+using+SmartPLS+3.0+software.+The+data+analysis+techniques+used+include+outer+model%2C+inner+model%2C+and+direct+and+indirect+effect+hypothesis+testing.+The+results+of+this+study+indicate+that+service+quality+has+a+positive+but+insignificant+effect+on+customer+loyalty%2C+price+has+a+positive+and+significant+effect+on+customer+loyalty%2C+trust+has+a+positive+but+insignificant+effect+on+customer+loyalty%2C+Customer+Relationship+Management+has+a+positive+and+significant+effect+on+customer+loyalty%2C+service+quality+has+a+positive+but+insignificant+effect+on+customer+loyalty+moderated+by+Customer+Relationship+Management%2C+price+has+a+positive+but+insignificant+effect+on+customer+loyalty+moderated+by+Customer+Relationship+Management%2C+trust+has+a+negative+but+significant+effect+on+customer+loyalty+moderated+by+Customer+Relationship+Management.+&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2025-01-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81426%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81426%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81426%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++HESLIN+%2C+PUTRI++(2025)+PENGARUH+KUALITAS+PELAYANAN%2C+HARGA%2C+DAN+KEPERCAYAAN+TERHADAP+LOYALITAS+PELANGGAN+DENGAN+CUSTOMER+RELATIONSHIP+MANAGEMENT+SEBAGAI+VARIABEL+MODERASI+(STUDI+PADA+PELANGGAN+GOJEK+DI+BANDAR+LAMPUNG).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F81426%2F