?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+KOMUNIKASI+PEMASARAN+TERPADU+DALAM+EVENT%0D%0ATRANSPLANTASI+TERUMBU+KARANG+DESA+WISATA+PULAU%0D%0A%0D%0APAHAWANG+KABUPATEN+PESAWARAN&rft.creator=Fadila+%2C+Lutfi+Azizah&rft.subject=302+Interaksi+sosial&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+dan+mengevaluasi+strategi%0D%0Akomunikasi+pemasaran+terpadu+yang+diterapkan+pada+Event+Transplantasi%0D%0ATerumbu+Karang+di+Desa+Wisata+Pulau+Pahawang.+Metode+penelitian+yang%0D%0Adigunakan+adalah+kualitatif.+Data+dikumpulkan+melalui+wawancara+mendalam%0D%0Adengan+pihak+terkait%2C+observasi+langsung%2C+dan+analisis+dokumen+terkait+strategi%0D%0Akomunikasi+pemasaran+terpadu+yang+telah+dilaksanakan.+Hasil+penelitian%0D%0Amenunjukkan+bahwa+penerapan+strategi+komunikasi+pemasaran+terpadu+dapat%0D%0Ameningkatkan+kunjungan+wisata+dengan+efektifitas+yang+signifikan.+Faktor-faktor%0D%0Aseperti+sinergi+antara+berbagai+saluran+komunikasi%2C+konsistensi+pesan%2C+serta%0D%0Akreativitas+dalam+menghadirkan+konten+menjadi+kunci+kesuksesan+dalam+strategi%0D%0Aini.+Implikasi+dari+penelitian+ini+adalah+perlunya+penerapan+strategi+komunikasi%0D%0Apemasaran+terpadu+secara+berkelanjutan+dan+peningkatan+kerjasama+antara%0D%0Apemangku+kepentingan+terkait+guna+meningkatkan+daya+tarik+dan+kunjungan%0D%0Awisata+di+Desa+Wisata+Pulau+Pahawang.%0D%0AKata+Kunci%3A+Strategi+Komunikasi%2C+Pemasaran+Terpadu%2C+Desa+Wisata+Pulau%0D%0APahawang%0D%0A%0D%0Aiii%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AINTEGRATED+MARKETING+COMMUNICATION+STRATEGY+IN+CORAL%0D%0AREEF+TRANSPLANTATION+EVENT+PAHAWANG+ISLAND+PESAWARAN%0D%0A%0D%0AREGENCY%0D%0A%0D%0ABy%0D%0A%0D%0AFadila+Lutfi+Azizah%0D%0A%0D%0AThis+research+aims+to+analyze+and+evaluate+the+integrated+marketing%0D%0Acommunication+strategy+in+Coral+Reef+Transplantation+Event+Pahawang+Island.%0D%0AThe+research+method+used+is+qualitative.+Data+was+collected+through+in-depth%0D%0Ainterviews+with+related+parties%2C+direct+observation%2C+and+analysis+of+documents%0D%0Arelated+to+the+integrated+marketing+communications+strategy+that+has+been%0D%0Aimplemented.+The+research+results+show+that+implementing+an+integrated%0D%0Amarketing+communication+strategy+can+increase+tourist+visits+with+significant%0D%0Aeffectiveness.+Factors+such+as+synergy+between+various+communication+channels%2C%0D%0Amessage+consistency%2C+and+creativity+in+presenting+content+are+the+keys+to+success%0D%0Ain+this+strategy.+The+implication+of+this+research+is+the+need+to+implement%0D%0Aintegrated+marketing+communication+strategies+in+a+sustainable+manner+and%0D%0Aincrease+cooperation+between+relevant+stakeholders+in+order+to+increase+tourist%0D%0Aattraction+and+visits+to+the+Pahawang+Island+Tourism+Village.%0D%0AKeywords%3A+Communication+Strategy%2C+Integrated+Marketing%2C+Pahawang+Island%0D%0ATourism+Village&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-05-20&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81436%2F1%2Fopen%255B1%255D&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81436%2F2%2Fopen%255B2%255D&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81436%2F3%2Fopen%255B1%255D&rft.identifier=++Fadila+%2C+Lutfi+Azizah++(2024)+STRATEGI+KOMUNIKASI+PEMASARAN+TERPADU+DALAM+EVENT+TRANSPLANTASI+TERUMBU+KARANG+DESA+WISATA+PULAU+PAHAWANG+KABUPATEN+PESAWARAN.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F81436%2F