?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+PENGEMBANGAN+USAHA+BANK+SAMPAH+EMAK.ID+DI%0D%0A%0D%0APROVINSI+LAMPUNG&rft.creator=Rifki+%2C+Indra+Permana+&rft.subject=300+Ilmu+sosial&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+alternatif+strategi+pengembangan+usaha%0D%0Apada+jasa+pengelolaan+sampah+Bank+Sampah+Emak.ID+dengan+menganalisis%0D%0Alingkungan+internal+dan+lingkungan+eksternal.+Dalam+penelitian+ini+menggunakan%0D%0Apendekatan+kualitatif+dengan+pengambilan+data+melalui+observasi%2C+dokumentasi+dan%0D%0Awawancara+mendalam.+Data+diambil+dengan+menggunakan+teknik+snowball%0D%0Asampling.+Kemudian+data+yang+diperoleh+diolah+dan+dianalisis+dengan+bantuan%0D%0Amatriks+evaluasi+faktor+internal+(IFE)%2C+evaluasi+faktor+eksternal+(EFE)%2C+dan+matriks%0D%0ASWOT.+Hasil+dalam+penelitian+ini+yaitu+bahwa+jasa+pengelolaan+sampah+Bank%0D%0ASampah+Emak.ID+berada+pada+kuadran+I+yaitu+strategi+SO+atau+strategi%0D%0Apertumbuhan+yang+agresif.+Pada+posisi+ini+artinya+perusahaan+pada+posisi+yang%0D%0Asangat+menguntungkan+dikarenakan+Bank+Sampah+Emak.ID+memiliki+segmen%0D%0Apasar+tertentu+yang+menjadi+target+pasarnya+yaitu+kalangan+ibu-ibu.+Pada+posisi+ini%0D%0Aperusahaan+memiliki+kekuatan+internal+untuk+memanfaatkan+dan+merebut+peluang%0D%0Ayang+sebesar-besarnya.+Berikut+adalah+implementasi+alternatif+strategi+pada+usaha%0D%0ABank+Sampah+Emak.ID+yaitu+%3A+memaksimalkan+banyaknya+bank+sampah+unit+(bsu)%0D%0Aagar+sampah+yang+diperoleh+bisa+lebih+optimal%2C+meningkatkan+edukasi+dan%0D%0Asosialisasi+terkait+cara+pengelolaan+sampah%2C+meningkatkan+kualitas+layanan+jasa%0D%0Aterhadap+nasabah%2C+mempertahankan+harga+pembelian+sampah+yang+cukup+tinggi%0D%0Abagi+semua+kalangan%2C+memanfaatkan+teknologi+secara+optimal+seperti+pembuatan%0D%0Aaplikasi+atau+website+untuk+mempermudah+nasabah+dalam+menabung+sampah%2C%0D%0Amenjalin+dan+menjaga+hubungan+baik+dengan+pemerintah+daerah+serta%0D%0Ameningkatkan+kerjasama+dengan+lebih+banyak+lagi+perusahaan+lalu+melakukan%0D%0Ainovasi+secara+berkala+sesuai+dengan+perkembangan+zaman+terkini.%0D%0AKata+Kunci+%3A+Analisis+Lingkungan+Internal%2C+Analisis+Lingkungan+Eksternal%2C%0D%0AAnalisis+SWOT%0D%0AThis+study+aims+to+determine+alternative+business+development+strategies+in+the%0D%0Awaste+management+services+of+Bank+Sampah+Emak.ID+by+analyzing+the+internal%0D%0Aenvironment+and+external+environment.+This+research+uses+a+qualitative+approach%0D%0Aby+collecting+data+through+observation%2C+documentation+and+in-depth+interviews.%0D%0AData+was+taken+using+snowball+sampling+technique.+Then+the+data+obtained+is%0D%0Aprocessed+and+analyzed+with+the+help+of+an+internal+factor+evaluation+matrix+(IFE)%2C%0D%0Aexternal+factor+evaluation+(EFE)%2C+and+SWOT+matrix.+The+results+in+this+study+are%0D%0Athat+Emak.ID+Waste+Bank+waste+management+services+are+in+quadrant+I%2C+namely%0D%0Athe+SO+strategy+or+aggressive+growth+strategy.+In+this+position%2C+it+means+that+the%0D%0Acompany+is+in+a+very+favorable+position+because+Emak.ID+Garbage+Bank+has+a%0D%0Acertain+market+segment+that+is+its+target+market%2C+namely+mothers.+In+this+position%0D%0Athe+company+has+the+internal+strength+to+take+advantage+of+and+seize+the+maximum%0D%0Aopportunities.+The+following+is+the+implementation+of+alternative+strategies+in+the%0D%0AEmak.ID+Garbage+Bank+business%2C+namely%3A+maximizing+the+number+of+waste+bank%0D%0Aunits+(bsu)+so+that+the+waste+obtained+can+be+more+optimal%2C+increasing+education%0D%0Aand+socialization+regarding+how+to+manage+waste%2C+improving+the+quality+of+service%0D%0Ato+customers%2C+maintaining+a+fairly+high+purchase+price+for+all+groups%2C+making%0D%0Aoptimal+use+of+technology+such+as+creating+applications+or+websites+to+make+it%0D%0Aeasier+for+customers+to+save+garbage%2C+establishing+and+maintaining+good+relations%0D%0Awith+local+governments+and+increasing+cooperation+with+more+companies+and+then%0D%0Ainnovating+regularly+in+accordance+with+the+latest+times.%0D%0AKeywords%3A+Internal+Environment+Analysis%2C+External+Environment+Analysis%2C+SWOT%0D%0AAnalysis&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-08-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81471%2F1%2Fopen%255B1%255D&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81471%2F2%2Fopen%255B1%255D&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81471%2F3%2Fopen%255B1%255D&rft.identifier=++Rifki+%2C+Indra+Permana+++(2024)+STRATEGI+PENGEMBANGAN+USAHA+BANK+SAMPAH+EMAK.ID+DI+PROVINSI+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F81471%2F