?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=HUBUNGAN+INTENSITAS+KOMUNIKASI+ANTARA+PETANI+DAN%0D%0APENYULUH+PERTANIAN+TERHADAP+ADOPSI+BUDIDAYA+PADI%0D%0AORGANIK+DI+DESA+PAJARESUK+KECAMATAN+PRINGSEWU&rft.creator=Rahmad+%2C+Zulfan+Anugrah&rft.subject=330+Ekonomi&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Organic+rice+cultivation+is+a+technique+to+reduce+the+use+of+synthetic+chemicals%0D%0Awhich+can+cause+disturbances+in+the+balance+of+the+agroecosystem.+There+are%0D%0Aseveral+aspects+related+to+the+level+of+farmer+adoption+in+organic+rice+cultivation%2C%0D%0Aone+of+which+is+the+intensity+of+communication.+The+aim+of+this+research+is+to%0D%0Adescribe+the+intensity+of+communication+and+the+level+of+adoption+in+organic+rice%0D%0Acultivation%2C+as+well+as+analyzing+the+relationship+between+communication+intensity%0D%0Aand+the+level+of+adoption+of+farmers+in+organic+rice+cultivation.+This+research%0D%0Awas+conducted+in+Pajaresuk+Village%2C+Pringsewu+District%2C+Pringsewu+Regency%2C%0D%0ALampung+Province.+The+total+sample+was+40+rice+farmers+who+implemented%0D%0Aorganic+rice+cultivation+in+Pajaresuk+Village.+The+types+of+data+taken+are+primary%0D%0Adata+and+secondary+data.+The+analysis+technique+is+a+quantitative+descriptive%0D%0Aanalysis+technique+with+Rank-Spearman+correlation+analysis.+The+results+of+this%0D%0Aresearch+are+that+communication+intensity+is+in+the+high+category.%0D%0ACommunication+intensity+is+in+the+high+category%2C+namely+the+indicators+of%0D%0Acommunication+frequency%2C+communication+duration%2C+attention+when%0D%0Acommunicating%2C+and+regularity%2C+but+message+breadth+and+message+depth+are+in%0D%0Athe+low+category.+The+level+of+farmer+adoption+in+the+high+category+is+at+the%0D%0Aawareness+stage%2C+evaluation+stage%2C+trial+stage+and+adoption+stage%2C+while+the+desire%0D%0Astage+is+in+the+medium+category.+Communication+frequency%2C+message+breadth%2C+and%0D%0Amessage+depth+have+a+real+relationship+with+the+level+of+farmer+adoption+in%0D%0Aorganic+rice+cultivation.+Meanwhile%2C+what+is+very+significantly+related+is+the%0D%0Aduration+of+communication%2C+attention+when+communicating%2C+and+regularity.%0D%0A%0D%0AKey+words%3A+Communication%2C+intensity%2C+organic+rice%0D%0A%0D%0A%0D%0ABudidaya+padi+organik+merupakan+salah+satu+teknik+untuk+mengurangi%0D%0Apenggunaan+bahan+kimia+sintetik+yang+dapat+menyebabkan+gangguan%0D%0Akeseimbangan+agroekosistem.+Terdapat+beberapa+aspek+yang+berhubungan%0D%0Adengan+tingkat+adopsi+petani+dalam+budidaya+padi+organik+yaitu+salah+satunya%0D%0Aintensitas+komunikasi.+Tujuan+penelitian+ini+yaitu+mendeskripsikan+intensitas%0D%0Akomunikasi+dan+tingkat+adopsi+dalam+budidaya+padi+organik%2C+serta+menganalisis%0D%0Ahubungan+intensitas+komunikasi+terhadap+tingkat+adopsi+petani+dalam+budidaya%0D%0Apadi+organik.+Penelitian+ini+dilakukan+di+Desa+Pajaresuk+Kecamatan+Pringsewu%0D%0AKabupaten+Pringsewu%2C+Provinsi+Lampung.+Jumlah+sampel+sebanyak+40+petani%0D%0Apadi+yang+menerapkan+budidaya+padi+organik+di+Desa+Pajaresuk.+Jenis+data+yang%0D%0Adiambil+yaitu+data+primer+dan+data+sekunder.+Teknik+analisis+yaitu+teknik+analisis%0D%0Adeskriptif+kuantitatif+dengan+analisis+korelasi+Rank-Spearman.+Hasil+penelitian+ini%0D%0Ayaitu+intensitas+komunikasi+berada+pada+ketegori+tinggi.+Intensitas+komunikasi%0D%0Ayang+berada+pada+kategori+tinggi+yaitu+pada+indikator+frekuensi+komunikasi%2C%0D%0Adurasi+komunikasi%2C+perhatian+saat+berkomunikasi%2C+dan+keteraturan%2C+namun%0D%0Akeluasan+pesan+dan+kedalaman+pesan+berada+pada+kategori+rendah.+Tingkat%0D%0Aadopsi+petani+yang+berada+pada+kategori+tinggi+berada+pada+tahap+kesadaran%2C+tahap%0D%0Aevaluasi%2C+tahap+percobaan%2C+dan+tahap+adopsi%2C+sedangkan+tahap+keinginan+berada%0D%0Apada+kategori+sedang.+Frekuensi+komunikasi%2C+keluasan+pesan%2C+dan+kedalaman%0D%0Apesan+mempunyai+hubungan+nyata+dengan+tingkat+adopsi+petani+dalam+budidaya%0D%0Apadi+organik.+Sedangkan+yang+berhubungan+sangat+nyata+adalah+durasi%0D%0Akomunikasi%2C+perhatian+saat+berkomunikasi%2C+dan+keteraturan.%0D%0AKata+kunci%3A+Intensitas%2C+komunikasi%2C+padi+organik&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2024-07-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81510%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT%2520-%2520Rahmad%2520Zulfan%2520Anugrah.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81510%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Rahmad%2520Zulfan%2520Anugrah.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81510%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rahmad%2520Zulfan%2520Anugrah.pdf&rft.identifier=++Rahmad+%2C+Zulfan+Anugrah++(2024)+HUBUNGAN+INTENSITAS+KOMUNIKASI+ANTARA+PETANI+DAN+PENYULUH+PERTANIAN+TERHADAP+ADOPSI+BUDIDAYA+PADI+ORGANIK+DI+DESA+PAJARESUK+KECAMATAN+PRINGSEWU.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F81510%2F