?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PROMOSI%2C+KEMUDAHAN+AKSES+DAN+DISKON%0D%0ATERHADAP+KEPUTUSAN+PEMBELIAN+IMPULSIF+PENGGUNA%0D%0A%0D%0AAPLIKASI+SHOPEE%0D%0A%0D%0A(Studi+Pada+Pengguna+Aplikasi+Shopee+di+Bandar+Lampung)&rft.creator=ADI++%2C+SAPUTRA&rft.subject=330+Ekonomi&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+promosikemudahan%0D%0Aakses+dan+diskon+terhadap+pembelian+impulsif+pada+pengguna+aplikasi+shopee+di%0D%0Abandar+lampung+Penelitian+ini+menggunakan+pendekatan+kuantitatif+dengan%0D%0Amenggunakan+kuesioner+sebagai+instrumennyapopulasi+dan+sampel+yang%0D%0Adigunakan+adalah+pengguna+Aplikasi+Shopee+di+Bandar+Lampung+yang+diambil%0D%0Asebanyak+100+responden+dengan+menggunakan+purposive+sampling.%0D%0ABerdasarkan+hasil+analisis+dapat+disimpulkan+bahwa+promosi+dan+diskon%0D%0Aberpengaruh+terhadap+keputusan+pembelian+impulsif%2Cdibuktikan+melalui+uji+regresi%0D%0Alinier+berganda+dengan+nilai+regresi+yaitu+promosi+sebesar+0%2C004+dan+diskon%0D%0Asebesar+0%2C001%2Csedangkan+kemudahan+akses+tidak+berpengaruh%0D%0Asignifikan%2Cdibuktikan+melalui+uji+regresi+sebesar+0%2C077.Teknik+analisis+data%0D%0Amenggunakan+uji+korelasi%2Cuji+determinasi%2Cuji+linier+berganda%2Cuji-f+dan+uji-t+dengan%0D%0AbantuanSPSS+versi+25.00.%0D%0AKata+Kunci%3A+PromosiKemudahan+AksesDiskon%2CPembelian+Impulsif%0D%0A%0D%0Aiii%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ATHE+INFLUENCE+OF+PROMOTIONS%2C+EASE+OF+ACCESS+AND%0D%0ADISCOUNTS+ON+IMPULSIVE+PURCHASING+DECISIONS+OF+SHOPEE%0D%0A%0D%0AAPPLICATION+USERS%0D%0A%0D%0A(Study+of+Shopee+Application+Users+in+Bandar+Lampung)%0D%0A%0D%0ABy%0D%0A%0D%0AAdi+Saputra%0D%0A%0D%0AThis+research+aims+to+determine+the+effect+of+promotions%2C+ease+of+access+and%0D%0Adiscounts+on+impulse+purchases+among+Shopee+application+users+in+Bandar%0D%0ALampung.+This+research+uses+a+quantitative+approach+using+a+questionnaire+as+the%0D%0Ainstrument.+The+population+and+sample+used+are+Shopee+application+users+in%0D%0ABandar+Lampung%2C+taken+as+many+as+100+respondents.+using+purposive+sampling.%0D%0ABased+on+the+results+of+the+analysis%2C+it+can+be+concluded+that+promotions+and%0D%0Adiscounts+influence+impulsive+purchasing+decisions%2C+proven+through+a+multiple%0D%0Alinear+regression+test+with+regression+values%2C+namely+promotions+of+0.004+and%0D%0Adiscounts+of+0.001%2C+while+ease+of+access+has+no+significant+effect%2C+proven+through%0D%0Aa+regression+test+of+0.077.+Data+analysis+techniques+using+correlation+test%2C%0D%0Adetermination+test%2C+multiple+linear+test%2C+f-test+and+t-test+with+the+help+of+SPSS%0D%0Aversion+25.00.%0D%0A%0D%0AKeyword%3A+PromotionsEase+of+Access%2CDiscounts%2CImpulse+Purchases&rft.publisher=FAKULTASILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-06-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81564%2F1%2Fopen%255B1%255D&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81564%2F2%2Fopen%255B1%255D&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81564%2F3%2Fopen%255B1%255D&rft.identifier=++ADI+%2C+SAPUTRA++(2024)+PENGARUH+PROMOSI%2C+KEMUDAHAN+AKSES+DAN+DISKON+TERHADAP+KEPUTUSAN+PEMBELIAN+IMPULSIF+PENGGUNA+APLIKASI+SHOPEE+(Studi+Pada+Pengguna+Aplikasi+Shopee+di+Bandar+Lampung).++FAKULTASILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F81564%2F