?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KARAKTERISTIK+BRAND+AMBASSADOR+(VISIBILITY%2C%0D%0ACREDIBILITY%2C+ATTRACTION%2C+POWER)+PRILLY+LATUCONSINA%0D%0ATERHADAP+PROSES+KEPUTUSAN+PEMBELIAN+KONSUMEN%0D%0A(Studi+Pada+Followers+Instagram+Sunscreen+Azarine+)%0D%0A&rft.creator=VICI+%2C+NIAR+VIDAYANTI+&rft.subject=330+Ekonomi&rft.description=Penelitian+ini+bertujuan+untuk+meneliti+pengaruh+Brand+Ambassador+(VisCap)%0D%0Aterhadap+proses+keputusan+Pembelian+konsumen+pada+Followers+Instagram%0D%0ASunscreen+Azarine.+Populasinya+yaitu+followers+instagram%0D%0A%40azarinecosmeticofficial+dengan+sampel+berjumlah+100+responden.+Dari%0D%0Apenelitian+yang+telah+dilakukan+mendapatkan+hasil+bahwa+variabel+brand%0D%0Aambassador+berpengaruh+positif+dan+signifikan+terhadap+proses+keputusan%0D%0Apembelian+konsumen+yang+dibagi+menjadi+empat+sub+variabel+visibility+sebesar%0D%0A34%2C4%25%2C+credibility+sebesar+49%2C2%25%2C+attraction+sebesar+38%2C3+%25+dan+power+sebesar%0D%0A23%2C2+%25.+Selanjutnya+secara+simultan+sub+variabel+visibibility%2C+credibility%2C%0D%0Aattraction+dan+power+berpengaruh+dan+signifikan+terhadap+proses+keputusan%0D%0Apembelian+konsumen+sebesar+69%2C4+%25.%0D%0AKata+kunci%3A+Visibility%2C+Credibility%2C+Attraction%2C+Power+Dan+Proses+Keputusan%0D%0A%0D%0APembelian+Konsumen%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AINFLUENCE+OF+BRAND+AMBASSADOR+CHARACTERISTICS%0D%0A(VISIBILITY%2C+CREDIBILITY%2C+ATTRACTION%2C+POWER)+PRILLY%0D%0ALATUCONSINA+REGARDING+THE+CONSUMER+PURCHASING%0D%0A%0D%0ADECISION+PROCESS%0D%0A%0D%0A(Study+of+Azarine+Sunscreen+Instagram+Followers)%0D%0A%0D%0ABY%0D%0A%0D%0AVICI+NIAR+VIDAYANTI%0D%0A%0D%0AThis+research+aims+to+examine+the+influence+of+Brand+Ambassador+(VisCap)+on%0D%0Athe+consumer+purchasing+decision+process+of+Azarine+Sunscreen+Instagram%0D%0AFollowers+.+The+population+is+Instagram+followers+%40azarinecosmeticofficial+with%0D%0Aa+sample+of+100+respondents.+From+the+research+that+has+been+carried+out%2C+the%0D%0Aresults+show+that+the+brand+ambassador+variable+has+a+positive+and+significant%0D%0Aeffect+on+the+consumer+purchasing+decision+process+which+is+divided+into+four%0D%0Asub-variables%3A+visibility+of+34.4+%25%2C+credibility+of+49.2+%25%2C+attraction+of+38.3+%25+and%0D%0Apower+of+23.+2+%25.+Furthermore%2C+simultaneously+the+sub+variables+visibility%2C%0D%0Acredibility%2C+attraction+and+power+have+a+significant+and+influential+effect+on+the%0D%0Aconsumer+purchasing+decision+process+by+69.4+%25.%0D%0AKeywords%3A+Visibility%2C+Credibility%2C+Attraction%2C+Power+and+Consumer+Purchasing%0D%0A%0D%0ADecision+Process&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+POLITIK++&rft.date=2024-06-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81566%2F1%2Fopen%255B1%255D&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81566%2F2%2Fopen%255B1%255D&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81566%2F3%2Fopen%255B1%255D&rft.identifier=++VICI+%2C+NIAR+VIDAYANTI+++(2024)+PENGARUH+KARAKTERISTIK+BRAND+AMBASSADOR+(VISIBILITY%2C+CREDIBILITY%2C+ATTRACTION%2C+POWER)+PRILLY+LATUCONSINA+TERHADAP+PROSES+KEPUTUSAN+PEMBELIAN+KONSUMEN+(Studi+Pada+Followers+Instagram+Sunscreen+Azarine+).++FAKULTAS+ILMU+SOSIAL+DAN+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F81566%2F