<> "The repository administrator has not yet configured an RDF license."^^ . <> . . "PENGARUH KARAKTERISTIK BRAND AMBASSADOR (VISIBILITY,\r\nCREDIBILITY, ATTRACTION, POWER) PRILLY LATUCONSINA\r\nTERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN\r\n(Studi Pada Followers Instagram Sunscreen Azarine )\r\n"^^ . "Penelitian ini bertujuan untuk meneliti pengaruh Brand Ambassador (VisCap)\r\nterhadap proses keputusan Pembelian konsumen pada Followers Instagram\r\nSunscreen Azarine. Populasinya yaitu followers instagram\r\n@azarinecosmeticofficial dengan sampel berjumlah 100 responden. Dari\r\npenelitian yang telah dilakukan mendapatkan hasil bahwa variabel brand\r\nambassador berpengaruh positif dan signifikan terhadap proses keputusan\r\npembelian konsumen yang dibagi menjadi empat sub variabel visibility sebesar\r\n34,4%, credibility sebesar 49,2%, attraction sebesar 38,3 % dan power sebesar\r\n23,2 %. Selanjutnya secara simultan sub variabel visibibility, credibility,\r\nattraction dan power berpengaruh dan signifikan terhadap proses keputusan\r\npembelian konsumen sebesar 69,4 %.\r\nKata kunci: Visibility, Credibility, Attraction, Power Dan Proses Keputusan\r\n\r\nPembelian Konsumen\r\n\r\nABSTRACT\r\n\r\nINFLUENCE OF BRAND AMBASSADOR CHARACTERISTICS\r\n(VISIBILITY, CREDIBILITY, ATTRACTION, POWER) PRILLY\r\nLATUCONSINA REGARDING THE CONSUMER PURCHASING\r\n\r\nDECISION PROCESS\r\n\r\n(Study of Azarine Sunscreen Instagram Followers)\r\n\r\nBY\r\n\r\nVICI NIAR VIDAYANTI\r\n\r\nThis research aims to examine the influence of Brand Ambassador (VisCap) on\r\nthe consumer purchasing decision process of Azarine Sunscreen Instagram\r\nFollowers . The population is Instagram followers @azarinecosmeticofficial with\r\na sample of 100 respondents. From the research that has been carried out, the\r\nresults show that the brand ambassador variable has a positive and significant\r\neffect on the consumer purchasing decision process which is divided into four\r\nsub-variables: visibility of 34.4 %, credibility of 49.2 %, attraction of 38.3 % and\r\npower of 23. 2 %. Furthermore, simultaneously the sub variables visibility,\r\ncredibility, attraction and power have a significant and influential effect on the\r\nconsumer purchasing decision process by 69.4 %.\r\nKeywords: Visibility, Credibility, Attraction, Power and Consumer Purchasing\r\n\r\nDecision Process"^^ . "2024-06-13" . . . . . "FAKULTAS ILMU SOSIAL DAN POLITIK "^^ . . . . . . . "NIAR VIDAYANTI "^^ . "VICI "^^ . "NIAR VIDAYANTI VICI "^^ . . . . . . "PENGARUH KARAKTERISTIK BRAND AMBASSADOR (VISIBILITY,\r\nCREDIBILITY, ATTRACTION, POWER) PRILLY LATUCONSINA\r\nTERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN\r\n(Studi Pada Followers Instagram Sunscreen Azarine )\r\n (File PDF)"^^ . . . "open[1]"^^ . . . "PENGARUH KARAKTERISTIK BRAND AMBASSADOR (VISIBILITY,\r\nCREDIBILITY, ATTRACTION, POWER) PRILLY LATUCONSINA\r\nTERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN\r\n(Studi Pada Followers Instagram Sunscreen Azarine )\r\n (File PDF)"^^ . . . "PENGARUH KARAKTERISTIK BRAND AMBASSADOR (VISIBILITY,\r\nCREDIBILITY, ATTRACTION, POWER) PRILLY LATUCONSINA\r\nTERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN\r\n(Studi Pada Followers Instagram Sunscreen Azarine )\r\n (File PDF)"^^ . . . "open[1]"^^ . . "HTML Summary of #81566 \n\nPENGARUH KARAKTERISTIK BRAND AMBASSADOR (VISIBILITY, \nCREDIBILITY, ATTRACTION, POWER) PRILLY LATUCONSINA \nTERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN \n(Studi Pada Followers Instagram Sunscreen Azarine ) \n\n\n" . "text/html" . . . "330 Ekonomi" . .