?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PERSEPSI+KEGUNAAN%2C+KEMUDAHAN+PENGGUNAAN%2C%0D%0A%0D%0ADAN+KEAMANAN+TERHADAP%0D%0A%0D%0ANIAT+PENGGUNAAN+KEMBALI+DOMPET+DIGITAL+LINKAJA+DI%0D%0A%0D%0AKOTA+BANDAR+LAMPUNG&rft.creator=David+%2C+Widianto+&rft.subject=650+Manajemen+dan+layanan+tambahan&rft.description=Perkembangan+teknologi+mendorong+kemajuan+metode+pembayaran+nontunai.%0D%0AMetode+pembayaran+yang+saat+ini+banyak+digunakan+adalah+dompet+digital.+Dengan%0D%0Amenggunakan+dompet+digital%2C+pengguna+dapat+bertransaksi+dan+melakukan+kegiatan%0D%0Afinansial+lainnya+dengan+mudah+dan+cepat.+LinkAja+adalah+salah+satu%0D%0Apenyelenggara+layanan+dompet+digital+di+Indonesia.+Selain+manfaat+dan+kemudahan%0D%0Ayang+ditawarkan%2C+keamanan+menjadi+tantangan+bagi+LinkAja+dalam+meningkatkan%0D%0Aniat+penggunaan+kembali+LinkAja.%0D%0ATujuan+dalam+penelitian+ini+dilakukan+untuk+mengetahui+pengaruh+Persepsi%0D%0AKegunaan%2C+Kemudahan+Penggunaan%2C+dan+Keamanan+terhadap+Niat+Penggunaan%0D%0AKembali+LinkAja+di+Kota+Bandar+Lampung.+Sampel+penelitian+ini+sebanyak+90%0D%0Aresponden+diambil+menggunakan+non+probability+sampling+dengan+teknik%0D%0Apurposive+sampling.+Pengumpulan+data+menggunakan+kuesioner+dan+skala%0D%0Apengukuran+yang+digunakan+dalam+penelitian+ini+adalah+metode+skala+likert.+Alat%0D%0Aanalisis+data+yang+digunakan+adalah+analisis+regresi+linear+berganda+dengan%0D%0Amenggunakan+software+SPSS+versi+25%2C+pengujian+parsial+(uji+t)%2C+pengujian+simultan%0D%0A(uji+f)%2C+dan+analisis+determinasi+(R2).%0D%0AHasil+penelitian+ini+menunjukkan+variabel+Persepsi+Kegunaan+(X1)%2C+Kemudahan%0D%0APenggunaan+(X2)+berpengaruh+signifikan+terhadap+Niat+Penggunaan+Kembali+(Y)%0D%0Asedangkan+Keamanan+(X3)+tidak+berpengaruh+signifikan+terhadap+Niat+Penggunaan%0D%0AKembali+(Y).%0D%0A%0D%0AKata+kunci%3A+Persepsi+Kegunaan%2C+Kemudahan+Penggunaan%2C+Keamanan%2C+Niat%0D%0APenggunaan+Kembali.%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ATHE+INFLUENCE+OF+PERCEIVED+USEFULNESS%2C+EASE+OF+USE%2C+AND%0D%0A%0D%0ASECURITY+ON%0D%0A%0D%0AREUSE+INTENTION+LINKAJA+DIGITAL+WALLET+IN+BANDAR%0D%0A%0D%0ALAMPUNG+CITY%0D%0A%0D%0ABy%0D%0ADAVID+WIDIANTO%0D%0A%0D%0ATechnological+developments+encourage+advances+in+non-cash+payment+methods.%0D%0AThe+payment+method+that+is+currently+widely+used+is+digital+wallets.+By+using+a%0D%0Adigital+wallet%2C+users+can+make+transactions+and+carry+out+other+financial+activities%0D%0Aeasily+and+quickly.+LinkAja+is+one+of+the+digital+wallet+service+providers+in%0D%0AIndonesia.+Apart+from+the+benefits+and+convenience+offered%2C+security+is+a+challenge%0D%0Afor+LinkAja+in+increasing+the+reuse+intention+LinkAja.%0D%0AThe+aim+of+this+research+was+to+determine+the+influence+of+Perceived+Usefulness%2C%0D%0AEase+of+Use+and+Security+on+Reuse+Intention+LinkAja+in+Bandar+lampung+City.+The%0D%0Asample+for+this+research+was+90+respondents+taken+using+non-probability+sampling%0D%0Awith+purposive+sampling+technique.+Data+collection+used+a+questionnaire+and+the%0D%0Ameasurement+scale+used+in+this+research+was+the+Likert+scale+method.+The+data%0D%0Aanalysis+tool+used+is+multiple+linear+regression+analysis+using+SPSS+version+25%0D%0Asoftware%2C+partial+testing+(t+test)%2C+simultaneous+testing+(f+test)%2C+and+determination%0D%0Aanalysis+(R2).%0D%0AThe+results+of+this+research+showthe+variables+Perceived+Usefulness+(X1)%2C+Ease+of%0D%0AUse+(X2)+have+a+significant+effect+on+Reuse+Intention+(Y)+while+Security+(X3)+does%0D%0Anot+have+a+significant+effect+on+Reuse+Intention+(Y).%0D%0A%0D%0AKeywords%3A+Perceived+Usefulness%2C+Ease+of+Use%2C+Security%2C+Reuse+Intention.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2024-06-14&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81590%2F1%2Fopen%255B1%255D&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81590%2F2%2Fopen%255B1%255D&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81590%2F3%2Fopen%255B1%255D&rft.identifier=++David+%2C+Widianto+++(2024)+PENGARUH+PERSEPSI+KEGUNAAN%2C+KEMUDAHAN+PENGGUNAAN%2C+DAN+KEAMANAN+TERHADAP+NIAT+PENGGUNAAN+KEMBALI+DOMPET+DIGITAL+LINKAJA+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F81590%2F