?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=UPAYA+DIPLOMASI+BUDAYA+THAILAND+DALAM%0D%0AMENYEBARKAN+THAI+WAVE+DI+INDONESIA+TAHUN+2015-2024%0D%0A&rft.creator=DEWI+%2C+INDAH+SARI+&rft.subject=300+Ilmu+sosial&rft.description=Thailand+dan+Indonesia+telah+menjalin+hubungan+diplomatik+yang+erat%0D%0Aselama+lebih+dari+7+dekade%2C+dan+selama+itu+pula+Thailand+berupaya%0D%0Amengenalkan+budayanya+ke+Indonesia.+Namun%2C+meski+begitu%2C+budaya+Thailand%0D%0Atidak+terlalu+dikenal+luas+oleh+masyarakat+Indonesia.+Justru+budaya+dari+negara%0D%0Alain+yang+lebih+dikenal+seperti+Korea+Selatan+dan+Jepang%2C+yang+bahkan%0D%0Ahubungannya+dengan+Indonesia+masih+cenderung+baru+jika+dibanding%0D%0Ahubungan+diplomatik+Thailand+dengan+Indonesia.+Hal+tersebut+dibuktikan%0D%0Adengan+jumlah+film+asal+Thailand+yang+tayang+di+Indonesia+jauh+lebih+sedikit%0D%0Adibanding+film+asal+negara+lain.+Hal+tersebut+mengindikasikan+kesenjangan%0D%0Apenerimaan+konsepsi+budaya+oleh+masyarakat+Indonesia+terhadap+budaya%0D%0AThailand.+Hal+tersebut+juga+yang+melatar+belakangi+penulis+dalam+melakukan%0D%0Apenelitian+mengenai+apa+saja+upaya+yang+dilakukan+Thailand+selama+ini+dalam%0D%0Amengatasi+permasaahan+tersebut+utamanya+tentang+upaya+menyebarkan+produk%0D%0Abudayanya+di+Indonesia.%0D%0APenelitian+ini+menggunakan+teori+diplomasi+budaya+yang+disampaikan%0D%0Aoleh+Simon+L.+Mark%2C+yang+membangi+diplomasi+budaya+kedalam+empat+elemen%0D%0Autama+yaitu%2C+aktor+yang+terlibat%2C+kegiatan+yang+dilakukan%2C+tujuan+kegiatan+dan%0D%0Aaudiens+tertarget.+Penelitian+ini+menggunakan+metode+penelitian+kualitatif%0D%0A%0D%0Adengan+data+sekunder+melalui+studi+literatur+dari+jurnal+penelitian+dan+situs-%0D%0Asitus+kredibel+yang+terkait.%0D%0A%0D%0AHasil+penelitian+ini+memperlihatkan+bahwa+diplomasi+budaya+Thailand%0D%0Auntuk+menyebarkan+Thai+Wave+di+Indonesia+dilakukan+oleh+satu+aktor+utama%0D%0Ayaitu%2C+Kedutaan+Besar+Thailand+di+Indonesia.+Aktor+tersebut+melakukan%0D%0Akegiatan+promosi+berupa+acara+festival%2C+fan+screening+film%2C+gala+premiere+film%2C%0D%0Adan+promosi+melalui+media+sosial.+Bertujuan+untuk+meningkatkan+pemahaman%0D%0Asatu+sama+lain+dan+peluang+kerja+sama.+Dan+menyasar+masyarakat+umum+di%0D%0AIndonesia+untuk+tertarik+tentang+Thailand+lalu+datang+berkunjung%2C+dan+juga%0D%0Aaktor+Pemerintah+Indonesia+untuk+membuka+peluang+kerja+sama+baru.%0D%0AKata+kunci%3A+Diplomasi+Budaya%2C+Thai+Wave%2C+Kedutaan+Besar+Thailand+di%0D%0AIndonesia%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ACULTURAL+DIPLOMACY+EFFORT+OF+THAILAND+IN%0D%0ASPREADING+THAI+WAVE+IN+INDONESIA+2015-2024%0D%0A%0D%0ABy%0D%0A%0D%0ADEWI+INDAH+SARI%0D%0A%0D%0AThailand+and+Indonesia+have+had+close+diplomatic+relations+for+more%0D%0Athan+7+decades%2C+and+during+that+time+Thailand+has+tried+to+introduce+its+culture%0D%0Ato+Indonesia.+However%2C+even+so%2C+Thai+culture+is+not+very+widely+known+by%0D%0AIndonesian+people.+In+fact%2C+the+culture+of+other+countries+that+are+better+known%2C%0D%0Asuch+as+South+Korea+and+Japan%2C+whose+relations+with+Indonesia+still+tend+to+be%0D%0Anew+compared+to+Thailand's+diplomatic+relations+with+Indonesia.+This+is%0D%0Aproven+by+the+fact+that+the+number+of+films+from+Thailand+that+are+shown+in%0D%0AIndonesia+is+far+less+than+films+from+other+countries.+This+indicates+a+gap+in+the%0D%0Aacceptance+of+cultural+conceptions+by+Indonesian+people+towards+Thai+culture.%0D%0AThis+is+also+the+background+for+the+author+in+conducting+research+on+what%0D%0Aefforts+Thailand+has+made+so+far+to+overcome+these+problems%2C+especially%0D%0Aregarding+efforts+to+spread+its+cultural+products+in+Indonesia.+This+research+uses%0D%0Athe+theory+of+cultural+diplomacy+presented+by+Simon+L.+Mark%2C+which+divides%0D%0Acultural+diplomacy+into+four+main+elements%2C+namely%2C+the+actors+involved%2C+the%0D%0Aactivities+carried+out%2C+the+objectives+of+the+activities+and+the+targeted+audience.%0D%0AThis+research+uses+qualitative+research+methods+with+secondary+data+through%0D%0Aliterature+studies+from+research+journals+and+related+credible+sites.+The+results%0D%0Aof+this+research+show+that+Thailand's+cultural+diplomacy+is+to+spread+Thai+Wave%0D%0Ain+Indonesia+is+carried+out+by+one+main+actor%2C+namely%2C+the+Thai+Embassy+in%0D%0AIndonesia.+The+actor+carries+out+promotional+activities+in+the+form+of+festival%0D%0Aevents%2C+fan+screening+film%2C+premiere+gala+films%2C+and+promotions+via+social%0D%0Amedia.+Aims+to+increase+understanding+of+each+other+and+opportunities+for%0D%0Acooperation.+And+targeting+the+general+public+in+Indonesia+to+be+interested+in%0D%0AThailand+and+come+to+visit%2C+and+also+Indonesian+Government+actors+to+open+up%0D%0Anew+cooperation+opportunities.%0D%0AKeywords%3A+Cultural+Diplomacy%2C+Thai+Wave%2C+Thai+Embassy+in+Indonesia&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+POLITIK++&rft.date=2024-06-07&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81591%2F1%2Fopen%255B1%255D&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81591%2F2%2Fopen%255B1%255D&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81591%2F3%2Fopen%255B1%255D&rft.identifier=++DEWI+%2C+INDAH+SARI+++(2024)+UPAYA+DIPLOMASI+BUDAYA+THAILAND+DALAM+MENYEBARKAN+THAI+WAVE+DI+INDONESIA+TAHUN+2015-2024.++FAKULTAS+ILMU+SOSIAL+DAN+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F81591%2F