?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+CELEBRITY+ENDORSEMENT+TERHADAP+KEPUTUSAN%0D%0APEMBELIAN+(STUDI+KASUS+PADA+PENGGUNA+SKINCARE+MS+GLOW%0D%0A%0D%0ADI+BANDAR+LAMPUNG)&rft.creator=khairunisa+%2C+afifah+hasti+setiadi&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+celebrity+endorsement%0D%0Aterhadap+keputusan+pembelian+pengguna+skincare+MS+GLOW+di+kota+Bandar%0D%0ALampung.+Jenis+penelitian+yang+digunakan+dalam+penelitian+ini+adalah+jenis%0D%0Apenelitian+kuantitatif.+Populasi+dari+penelitian+ini+adalah+pengguna+skincare+MS%0D%0AGLOW+di+kota+Bandar+Lampung.+Data+diperoleh+dari+kuisioner+yang+di+isi+secara%0D%0Aonline.+Teknik+pengambilan+sampel+menggunakan+purposive+sampling+dengan%0D%0Ajumlah+sampel+sebanyak+100+responden.+Teknik+analisis+yang+digunakan+meliputi%0D%0Auji+validitas%2C+uji+reliabilitas%2C+regresi+linier+sederhana%2C+uji+t%2C+dan+uji+R2+dengan+alat%0D%0Abantu+SPSS+25.+Hasil+penelitian+menunjukkan+bahwa+celebrity+endorsement%0D%0Aberpengaruh+positif+dan+signifikan+terhadap+keputusan+pembelian+pengguna%0D%0Askincare+MS+GLOW+di+kota+Bandar+Lampung.%0D%0A%0D%0AKata+kunci%3A+Celebrity+Endorsement%2C+Keputusan+Pembelian%0D%0AThis+study+aims+to+determine+the+effect+of+Celebrity+Endorsement+on+the%0D%0APurchasing+Decisions+of+MS+GLOW+skincare+users+in+Bandar+Lampung.+The+type%0D%0Aof+research+used+in+this+study+is+a+type+of+quantitative+research.+The+population+of%0D%0Athis+study+is+MS+GLOW+skincare+users+in+Bandar+Lampung.+Data+obtained+from%0D%0Athe+questionnaire+filled+out+online.+The+sampling+technique+uses+purposive%0D%0Asampling+with+a+total+sample+of+100+respondents.+The+analysis+techniques+used%0D%0Ainclude+validity+tests%2C+reliability+tests%2C+simple+linear+regression%2C+T+tests%2C+and+R2%0D%0Atests+with+SPSS+25.+The+results+show+that+celebrity+endorsement+has+a+positive+and%0D%0Asignificant+effect+on+the+purchasing+decisions+of+MS+GLOW+skincare+users+in%0D%0ABandar+Lampung.%0D%0AKeywords%3A+Celebrity+Endorsement%2C+Purchasing+Decisions&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+POLITIK++&rft.date=2024-06-14&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81807%2F1%2F1.%2520ABSTRAK%2520-%2520nafa%2520com.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81807%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520nafa%2520com.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81807%2F3%2F3.%2520SKRIPSI%2520TANPA%2520PEMBAHASAN%2520-%2520nafa%2520com.pdf&rft.identifier=++khairunisa+%2C+afifah+hasti+setiadi++(2024)+PENGARUH+CELEBRITY+ENDORSEMENT+TERHADAP+KEPUTUSAN+PEMBELIAN+(STUDI+KASUS+PADA+PENGGUNA+SKINCARE+MS+GLOW+DI+BANDAR+LAMPUNG).++FAKULTAS+ILMU+SOSIAL+DAN+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F81807%2F