?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KONTEN+DIGITAL+MARKETING%2C+KEMUDAHAN%0D%0APENGGUNAAN+APLIKASI%2C+DAN+PROMO+BELANJA%0D%0ATERHADAP+MINAT+BELI+ULANG+DI+E-COMMERCE%0D%0ATOKOPEDIA+PADA+MAHASISWA+JURUSAN%0D%0APIPSUNIVERSITAS+LAMPUNG&rft.creator=ACHMAD+%2C+DHARMA+SAPUTRA&rft.subject=370+Pendidikan&rft.description=Tujuan+dari+penelitian+ini+untuk+mengetahui+pengaruh+konten+digital+marketing%2C%0D%0A%0D%0Akemudahan+penggunaan+aplikasi+dan+promo+belanja+terhadap+minat+beli+ulang+di+e-%0D%0Acommerce+Tokopedia+pada+mahasiswa+PIPS+Universitas+Lampung.+Metode+yang%0D%0A%0D%0Adigunakan+dalam+penelitian+ini+menggunakan+metode+deskriptif+verifikatif+dengan%0D%0Apendekatan+expost+facto+dan+survei.+Populasi+yang+digunakan+adalah+mahasiswa%0D%0APIPS+Universitas+Lampung+angkatan+2020+dan+2021+pengguna+aktif+Tokopedia+atau%0D%0Apernah+menggunakan+Tokopedia+sebanyak+144+mahasiswa+dan+sampel+yang%0D%0Adigunakan+sebanyak+106+mahasiswa.+Dengan+teknik+pengambilan+sampel%0D%0Amenggunakan+Probability+Sampling+dengan+metode+simple+random+sampling.%0D%0APengumpulan+data+dilakukan+dengan+menyebar+kuesioner.+Pengujian+hipotesis%0D%0Adilakukan+menggunakan+uji+t+melalui+analisis+regresi+sederhana+untuk+menguji%0D%0Avariabel+secara+parsial+dan+uji+F+menggunakan+analisis+regresi+berganda+untuk%0D%0Amenguji+variabel+secara+simultan.+Berdasarkan+pengujian+hipotesis+secara+simultan%2C%0D%0Adiperoleh+nilai+Fhitung%3E+Ftabel+atau+149%2C581%3E2%2C69+dengan+nilai+R%0D%0A2%0D%0Asebesar+0%2C815+atau%0D%0A81%2C5%25+yang+berarti+seluruh+variabel+bebas+memiliki+pengaruh+terhadap+minat+beli%0D%0Aulang+di+e-commerce+Tokopedia+pada+Mahasiswa+PIPS+Universitas+Lampung.%0D%0A%0D%0AKata+Kunci%3A+Kemudahan+Penggunaan+Aplikasi%2C+Konten+Digital+Marketing%2C+Minat%0D%0A%0D%0ABeli+Ulang+dan+Promo+Belanja.%0D%0AThe+aim+of+this+research+is+to+determine+the+influence+of+digital+marketing+content%2C%0D%0Aease+of+use+of+applications+and+shopping+promos+on+repurchase+interest+in%0D%0ATokopedia+e-commerce+among+PIPS+University+of+Lampung+students.+The+method%0D%0Aused+in+this+research+uses+a+descriptive+verification+method+with+an+ex+post+facto%0D%0Aand+survey+approach.+The+population+used+was+144+PIPS+University+of+Lampung%0D%0Astudents+from+the+class+of+2020+and+2021+who+were+active+users+of+Tokopedia+or%0D%0Ahad+used+Tokopedia+and+the+sample+used+was+106+students.+With+a+sampling%0D%0Atechnique+using+Probability+Sampling+with+a+simple+random+sampling+method.+Data%0D%0Acollection+was+carried+out+by+distributing+questionnaires.+Hypothesis+testing+is%0D%0Acarried+out+using+the+t+test+through+simple+regression+analysis+to+test+variables%0D%0Apartially+and+the+F+test+using+multiple+regression+analysis+to+test+variables%0D%0Asimultaneously.+Based+on+simultaneous+hypothesis+testing%2C+the+value+Fcount%3EFtable%0D%0Aor+149.581%3E2.69+was+obtained+with+an+R2+value+of+0.815+or+81.5%25%2C+which+means%0D%0Athat+all+independent+variables+have+an+influence+on+repurchase+interest+in+Tokopedia%0D%0Ae-commerce+among+PIPS+University+of+Lampung+students.%0D%0A%0D%0AKey+words%3A+Ease+Of+Use+Of+The+Application%2C+Digital+Marketing+Content%2C%0D%0A%0D%0ARepurchase+Interest%2C+And+Shopping+Promos.&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN+&rft.date=2024-06-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81809%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT%2520-%2520Kak%2520Dan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81809%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Kak%2520Dan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81809%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Kak%2520Dan.pdf&rft.identifier=++ACHMAD+%2C+DHARMA+SAPUTRA++(2024)+PENGARUH+KONTEN+DIGITAL+MARKETING%2C+KEMUDAHAN+PENGGUNAAN+APLIKASI%2C+DAN+PROMO+BELANJA+TERHADAP+MINAT+BELI+ULANG+DI+E-COMMERCE+TOKOPEDIA+PADA+MAHASISWA+JURUSAN+PIPSUNIVERSITAS+LAMPUNG.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F81809%2F