?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+SWOT+POTENSI+PENGEMBANGAN+OBJEK+WISATA%0D%0ATAMAN+BUMI+MANDIRI+JAYA+KABUPATEN+PRINGSEWU&rft.creator=BELLA+MELLI+%2C+YOVANA%09&rft.subject=900+Sejarah+dan+Geografi&rft.description=Rendahnya+potensi+wisata+yang+belum+optimal+dikembangkan%2C+minimnya+sarana%0D%0Aprasarana+wisata%2C+aksesibilitas+wisata%2C+dan+informasi+wisata+yang+belum+optimal%0D%0Adikembangkan+menjadi+salah+satu+masalah+pada+kelemahan+potensi+wisata+di%0D%0AProvinsi+Lampung+pada+potensi+pengembangan+wisata.+Penelitian+ini+menggunakan%0D%0Aanalisis+SWOT+yang+bertujuan+untuk+mengidentifikasikan+potensi+wisata+aspek%0D%0Adaya+tarik+dan+sarana+wisata+yang+menjadi+kekuatan+(strenght)%2C+aspek+prasarana%0D%0Ayang+menjadi+kelemahan+(weakness)%2C+aspek+aksesibilitas+yang+menjadi+peluang%0D%0A(opportunity)%2C+aspek+informasi+wisata+yang+menjadi+ancaman+atau+tantangan+wisata%0D%0ATaman+Bumi+Mandiri+Jaya+Kecamatan+Gading+Rejo+Kabupaten+Pringsewu.+Metode%0D%0Apenelitian+deskriptif+pendekatan+kuantitatif+dengan+menggunakan+analisis+SWOT%0D%0Adan+teknik+skoring+rumus+sturgess.+Teknik+sampel+menggunakan+accidental%0D%0Asampling.+Data+dikumpulkan+melalui+observasi%2C+wawancara%2C+pengisian+kuesioner%0D%0Aoleh+30+responden+selanjutnya+untuk+diidentifikasi+kekuatan%2C+kelemahan%2C+peluang%2C%0D%0Aancaman+wisata%2C+dan+dokumentasi.+Hasil+penelitian+menunjukkan%3A+(1).+52%25%0D%0Aresponden+menyatakan+objek+wisata+sangat+menarik%2C+dibuktikan+dengan+skor+30%0D%0Ayaitu+pemandangan+wisata+yang+masih+asri%2C+kebersihan+wisata+yang+tetap+terjaga%2C%0D%0Akeamanan+dan+kenyamanan+wisata+yang+baik%2C+dan+sarana+wisata+yang+mencukupi%0D%0Akebutuhan+pengunjung+wisata.+(2).+21%25+responden+menyatakan+prasarana+wisata%0D%0Atermasuk+kategori+kurang+lengkap%2C+dibuktikan+dengan+skor+20+yaitu+belum%0D%0Atersedianya+prasarana+pendukung+seperti+akses+internet+gratis+dan+belum%0D%0Atersedianya+penginapan+tempat+wisata+(homestay).+(3).+12%25+responden+menyatakan%0D%0Aaksesibilitas+wisata+mudah+dijangkau+wisatawan%2C+dibuktikan+dengan+skor+22+yaitu%0D%0Apintu+masuk+wisata+yang+mudah+dijangkau+wisatawan%2C+dan+kondisi+jalan+wisata%0D%0Ayang+baik.+(4).+15%25+responden+menyatakan+informasi+wisata+mudah+didapatkan%0D%0Awisatawan%2C+dibuktikan+dengan+skor+10+yaitu+adanya+pelayanan+informasi+tempat%0D%0Awisata.+Strategi+pengembangan+wisata+yang+diperoleh+dengan+adanya+potensi%0D%0Awisata+antara+lain+mengoptimalkan+atraksi+wisata+yang+ada+melalui+pemanfaatan%0D%0Amedia+sosial+tempat+wisata+yang+menarik%2C+meningkatkan+sistem+keamanan+tempat%0D%0Awisata%2C+dan+meningkatkan+informasi+tambahan+wisata+yang+lebih+informatif%0D%0Aterhadap+pengunjung+wisata+sebagai+salah+satu+tempat+rekreasi+pilihan+berwisata.%0D%0AKata+Kunci%3A+Potensi%2C+Pengembangan%2C+Objek+Wisata%2C+SWOT.%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThe+low+of+tourism+potential+which+has+not+been+optimally+developed%2C+the+lack+of%0D%0Atourist+infrastructure%2C+tourist+accessibility%2C+and+tourist+information+which+has+not%0D%0Abeen+optimally+developed+is+one+of+the+problems+in+the+weakness+of+tourism%0D%0Apotential+in+Lampung+Province+of+tourism+development+potential.+This+research%0D%0Auses+SWOT+analysis+which+aims+to+identify+tourism+potential%2C+aspects+of+tourist%0D%0Aattractions+and+facilities+that+are+strenght%2C+aspects+of+infrastructure+that+are%0D%0Aweakness%2C+aspects+of+accessibility+that+are+opportunities%2C+aspects+of+tourist%0D%0Ainformation+that+are+threats+or+challenges+Bumi+Mandiri+Jaya+Park+tourism+Gading%0D%0ARejo+District+Pringsewu+Regency.+The+descriptive+research+method+is+a+quantitative%0D%0Aapproach+using+SWOT+analysis+and+the+sturgess+formula+scoring+technique.+The%0D%0Asampling+technique+uses+accidental+sampling.+Data+was+collected+through%0D%0Aobservation%2C+interviews%2C+filling+out+questionnaires+by+30+respondents+to+then%0D%0Aidentify+strengths%2C+weakness%2C+opportunities%2C+tourism+threats+and+documentation.+The%0D%0Aresearch+result+show%3A+(1).+52%25+of+respondents+stated+that+the+tourist+attraction+was%0D%0Avery+attractive%2C+as+evidenced+by+a+score+of+30%2C+namely+tourist+views+that+are+still%0D%0Abeautiful%2C+tourist+cleanliness+that+is+maintained%2C+good+tourist+security+and+comfort%2C%0D%0Aand+tourist+facilities+that+meet+the+needs+of+tourist+visitors.+(2).+21%25+of+respondents%0D%0Astated+that+tourist+infrastructure+was+in+the+incomplete+category%2C+as+evidenced+by+a%0D%0Ascore+of+20%2C+namely+the+unavailability+of+supporting+infrastucture+such+as+free%0D%0Ainternet+access+and+the+unavailability+of+tourist+accommodation+(homestay).+(3).%0D%0A12%25+of+respondents+stated+that+tourist+accessibility+was+easy+for+tourist+to+reach%2C+as%0D%0Aevidenced+by+a+score+of+22%2C+namely+the+tourist+entrance+was+easy+for+tourist+to+reach%2C%0D%0Aand+the+condition+of+the+tourist+road+was+good.+(4).+15%25+of+respondents+stated+that%0D%0Atourist+information+was+easy+for+tourists+to+obtain%2C+as+evidenced+by+a+score+of+10%2C%0D%0Anamely+the+existence+of+tourist+information+services.+Tourism+development%0D%0Astrategies+obtained+from+tourism+potential+include+optimizing+existing+tourist%0D%0Aattractions+through+the+use+of+social+media+at+attractive+tourist+attractions%2C%0D%0Aimproving+the+security+system+of+tourist+attractions%2C+and+increasing+additional%0D%0Atourist+information+that+is+more+informative+for+tourist+visitors+as+one+of+the%0D%0Arecreational+tourist+destinations+of+choice.%0D%0AKeyword+%3A+Potential%2C+Development%2C+Tourism+Attraction%2C+SWOT+Analysis.&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN&rft.date=2024-02-16&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81919%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-%2520Rocket%2520Digital.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81919%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Rocket%2520Digital.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81919%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rocket%2520Digital.pdf&rft.identifier=++BELLA+MELLI+%2C+YOVANA+++(2024)+ANALISIS+SWOT+POTENSI+PENGEMBANGAN+OBJEK+WISATA+TAMAN+BUMI+MANDIRI+JAYA+KABUPATEN+PRINGSEWU.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F81919%2F