?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KEPUASAN+DAN+TINGKAT+LOYALITAS+KONSUMEN+KOPI%0D%0A(STUDI+KASUS+PADA+COFFEE+SHOP+XXX+SULTAN+AGUNG)+DI+KOTA%0D%0ABANDAR+LAMPUNG&rft.creator=Nathaneilando+%2C+Ardiansyah+&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+tingkat+kepuasan+konsumen+coffee+shop%0D%0Aterhadap+kualitas+Kopi+20+Sultan+Agung+di+Kota+Bandar+Lampung%2C+dan+tingkat%0D%0Aloyalitas+konsumen+coffee+shop+terhadap+Kopi+20+Sultan+Agung+di+Kota+Bandar%0D%0ALampung.+Penelitian+ini+dilaksanakan+di+Kopi+XXX+Sultan+Agung%2C+menggunakan%0D%0Ametode+studi+kasus.+Pengumpulan+data+dilakukan+pada+bulan+September+hingga%0D%0AOktober+2023.+Metode+analisis+data+yang+digunakan+adalah+Staticfation+Index%0D%0A(CSI)+dan+piramida+loyalitas.+Hasil+penelitian+ini+menunjukkan+bahwa+tingkat%0D%0Akepuasan+konsumen+Kopi+XXX+Sultan+Agung+memiliki+nilai+Customer+Staticfation%0D%0AIndex+(CSI)+sebesar+86%2C60%25%2C+artinya+konsumen+Kopi+XXX+Sultan+Agung+sudah%0D%0Amerasa+sangat+puas+terhadap+kualitas+kopi+yang+disajikan.+Hasil+analisis+loyalitas%0D%0Amenunjukkan+bahwa+konsumen+Kopi+XXX+Sultan+Agung+masuk+ke+dalam+kategori%0D%0Aloyal+dengan+nilai+commited+buyer+sebesar+65%2C00%25.+Penelitian+ini+sudah+hampir%0D%0Amengikuti+piramida+loyalitas%2C+akan+tetapi+nilai+commited+tidak+lebih+besar+dari+nilai%0D%0Aliking+the+brand+adalah+85%2C00%25+yang+menyatakan+bahwa+mereka+sangat+setuju%0D%0Adalam+tingkat+kesukaan+terhadap+merek+Kopi+XXX+Sultan+Agung.%0D%0AKata+kunci+%3A+customer+staticfation+index+(CSI)%2C+kopi+XXX+sultan+agung%2C+piramida%0D%0Aloyalitas%0D%0AABSTRACT%0D%0AANALYSIS+OF+CONSUMER+SATISFACTION+AND+LEVEL+OF+LOYALTY%0D%0A(CASE+STUDY+AT+XXX+SULTAN+AGUNG+COFFEE+SHOP)+IN+BANDAR%0D%0ALAMPUNG+CITY%0D%0ABy%0D%0ANathaneilando+Ardiansyah%0D%0AThis+research+aims+to+analyze+the+level+of+coffee+shop+consumer+satisfaction+with%0D%0Athe+quality+of+Kopi+20+Sultan+Agung+in+Bandar+Lampung+City%2C+and+the+level+of%0D%0Aloyalty+of+coffee+shop+consumers+towards+Kopi+XXX+Sultan+Agung+in+Bandar%0D%0ALampung+City.+This+research+was+carried+out+at+Kopi+XXX+Sultan+Agung%2C+using+a%0D%0Acase+study+method.+Data+collection+was+carried+out+from+September+to+October%0D%0A2023.+The+data+analysis+methods+used+were+the+Staticfation+Index+(CSI)+and+the%0D%0Aloyalty+pyramid.+The+results+of+this+research+show+that+the+level+of+consumer%0D%0Asatisfaction+of+Kopi+XXX+Sultan+Agung+has+a+Customer+Staticfation+Index+(CSI)%0D%0Avalue+of+86.60%25%2C+meaning+that+consumers+of+Kopi+XXX+Sultan+Agung+are+very%0D%0Asatisfied+with+the+quality+of+the+coffee+served.+The+results+of+the+loyalty+analysis%0D%0Ashow+that+Kopi+XXX+Sultan+Agung+consumers+fall+into+the+loyal+category+with+a%0D%0Acommited+buyer+value+of+65.00%25.+This+research+almost+follows+the+loyalty+pyramid%2C%0D%0Abut+the+committed+value+is+not+greater+than+the+liking+the+brand+value%2C+which+is%0D%0A85.00%25%2C+which+states+that+they+strongly+agree+with+the+level+of+liking+for+the+Kopi%0D%0AXXX+Sultan+Agung+brand.%0D%0AKeywords%3A+customer+staticfation+index+(CSI)%2C+XXX+Sultan+Agung+coffee%2C+loyalty%0D%0Apyramid&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2024-06-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81945%2F1%2FABSTRAK%2520-%2520Nathaneilando.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81945%2F2%2FSKRIPSI%2520FULL%2520-%2520Nathaneilando.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81945%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Nathaneilando.pdf&rft.identifier=++Nathaneilando+%2C+Ardiansyah+++(2024)+ANALISIS+KEPUASAN+DAN+TINGKAT+LOYALITAS+KONSUMEN+KOPI+(STUDI+KASUS+PADA+COFFEE+SHOP+XXX+SULTAN+AGUNG)+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERISTAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F81945%2F