?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PEMASARAN+DAN+SIKAP+KONSUMEN+TERHADAP+SAYURAN%0D%0AHIDROPONIK+JAYA+ANGGARA+FARM+KOTA+BANDAR+LAMPUNG&rft.creator=Nurul+%2C+Umi+Apriliani+&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk%3A+(1)+menganalisis+saluran+pemasaran+sayuran%0D%0Ahidroponik+di+Jaya+Anggara+Farm+Kota+Bandar+Lampung%2C+(2)+menganalisis+bauran%0D%0Apemasaran+4P+sayuran+hidroponik+di+Jaya+Anggara+Farm+Kota+Bandar+Lampung%2C%0D%0A(3)+menganalisis+sikap+konsumen+terhadap+sayuran+hidroponik+Jaya+Anggara%0D%0AFarm+Kota+Bandar+Lampung+dan+(4)+menganalisis+pola+pembelian+konsumen%0D%0Aterhadap+sayuran+hidroponik+Jaya+Anggara+Farm+Kota+Bandar+Lampung.+Metode%0D%0Ayang+digunakan+pada+penelitian+ini+adalah+studi+kasus.+Pengumpulan+data%0D%0Apenelitian+dilakukan+pada+bulan+Maret+2024.+Analisis+data+yang+digunakan+pada%0D%0Apenelitian+ini+adalah+analisis+deskriptif+kualitatif%2C+kuantitatif+dan+model%0D%0Amultiatribut+Fishbein.+Hasil+penelitian+menunjukkan+bahwa%3A+(1)+terdapat+3%0D%0Asaluran+pemasaran+dalam+pemasaran+sayuran+hidroponik+Jaya+Anggara+Farm%2C%0D%0A(2)+Jaya+Anggara+Farm+memproduksi+14+jenis+sayuran.+Harga+sayuran+hidroponik%0D%0Ayaitu+Rp9.000+per+bungkus+ke+supermarket%2C+Rp35.000+ke+restaurant+dan+cafe%2C+dan%0D%0ARp10.000+untuk+konsumen+langsung.+Promosi+yang+dilakukan+Jaya+Anggara%0D%0AFarm+yaitu+dengan+menerima+pengadaan+serta+melakukan+pelatihan+dan+edukasi%0D%0Atentang+hidroponik+dan+juga+menggunakan+media+sosial%2C+(3)+sikap+konsumen%0D%0Aterhadap+sayuran+hidroponik+Jaya+Anggara+Farm+berada+pada+kategori+netral%0D%0Adengan+nilai+132%2C09%2C+(4)+Jumlah+sayuran+hidroponik+yang+dibeli+oleh+mayoritas%0D%0Akonsumen+Jaya+Anggara+Farm+per+pembelian+yaitu+sebanyak+1+bungkus+(200%0D%0Agram)%2C+dengan+frekuensi+rata-rata+pembelian+sayuran+hidroponik+sebanyak+4+kali%0D%0Aper+bulan+dan+jenis+sayuran+hidroponik+yang+paling+banyak+dibeli+oleh+konsumen%0D%0Aadalah+sayur+selada.%0D%0AKata+kunci%3A+pemasaran%2C+sayuran+hidroponik%2C+sikap+konsumen.%0D%0AMARKETING+AND+CONSUMER+ATTITUDES+TOWARDS%0D%0AHYDROPONIC+VEGETABLES+FROM+JAYA+ANGGARA+FARM+IN%0D%0ABANDAR+LAMPUNG+CITY%0D%0ABy%0D%0ANurul+Umi+Apriliani%0D%0AThis+research+aims+to%3A+(1)+analyze+the+marketing+channels+of+hydroponic%0D%0Avegetables+at+Jaya+Anggara+Farm+in+Bandar+Lampung+City%2C+(2)+analyze+the+4P%0D%0Amarketing+mix+of+hydroponic+vegetables+at+Jaya+Anggara+Farm+in+Bandar%0D%0ALampung+City%2C+(3)+analyze+consumer+attitudes+towards+hydroponic+vegetables%0D%0Afrom+Jaya+Anggara+Farm+in+Bandar+Lampung+City%2C+and+(4)+analyze+consumer%0D%0Apurchasing+patterns+of+hydroponic+vegetables+from+Jaya+Anggara+Farm+in+Bandar%0D%0ALampung+City.+The+method+used+in+this+research+is+a+case+study.+Data+collection%0D%0Awas+conducted+in+March+2024.+The+data+analysis+methods+used+in+this+research+are%0D%0Aqualitative+descriptive+analysis%2C+quantitative+descriptive+analysis%2C+and+Fishbein%0D%0Amultiattribute+model.+The+results+of+this+research+show+that%3A+(1)+there+are+three%0D%0Amarketing+channels+for+hydroponic+vegetables+from+Jaya+Anggara+Farm%2C+(2)+Jaya%0D%0AAnggara+Farm+produces+14+types+of+vegetables.+The+prices+of+hydroponic%0D%0Avegetables+are+IDR+9.000+per+package+for+supermarkets%2C+IDR+35.000+for%0D%0Arestaurants+and+cafes%2C+and+IDR+10.000+for+direct+consumers.+Jaya+Anggara+Farm's%0D%0Apromotion+activities+include+fulfilling+supply+requests+and+conducting+training+and%0D%0Aeducation+on+hydroponics%2C+as+well+as+using+social+media%2C+(3)+consumer+attitudes%0D%0Atowards+hydroponic+vegetables+from+Jaya+Anggara+Farm+fall+into+the+neutral%0D%0Acategory+with+a+score+of+132.09%2C+and+(4)+the+quantity+of+hydroponic+vegetables%0D%0Apurchased+by+the+majority+of+Jaya+Anggara+Farm's+consumers+per+purchase+is+one%0D%0Apackage+(200+grams)%2C+with+an+average+purchase+frequency+of+4+times+per+month%2C%0D%0Aand+the+most+purchased+type+of+hydroponic+vegetable+by+consumers+is+lettuce.%0D%0AKeywords%3A+consumer+attitudes%2C+hydroponic+vegetables%2C+marketing.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2024-06-19&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81957%2F1%2FABSTRAK%2520-%2520nurul%2520umi%2520apriliani.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81957%2F2%2FSKRIPSI%2520FULL-1%2520-%2520nurul%2520umi%2520apriliani.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F81957%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520nurul%2520umi%2520apriliani.pdf&rft.identifier=++Nurul+%2C+Umi+Apriliani+++(2024)+PEMASARAN+DAN+SIKAP+KONSUMEN+TERHADAP+SAYURAN+HIDROPONIK+JAYA+ANGGARA+FARM+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERISTAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F81957%2F