%A Rifandi Ricardiansyah	 	Mochammad 
%T PENGARUH STRATEGIC SUPPLIER PARTNERSHIP,
CUSTOMER RELATIONSHIP, DAN INFORMATION SHARING
TERHADAP KEUNGGULAN BERSAING PRODUSEN
BUAH SAWIT DI PROVINSI LAMPUNG
(Studi pada Produsen Buah Sawit yang Bermitra
dengan CV. Dewi Sawit Mandiri)
%X Provinsi Lampung merupakan salah satu daerah di Pulau Sumatera yang juga
mengembangkan kelapa sawit sebagai penggerak pertumbuhan ekonomi. Fakta di
lapangan ditemukan bahwa masih banyak kelompok tani yang tidak berkomitmen
dalam mengirimkan buah sawit serta terjadi keterlambatan waktu pengiriman sawit
kepada mitra pemasok. Penelitian ini bertujuan untuk mengetahui pengaruh
variabel Strategic Supplier Partnership, Customer Relationship dan Information
Sharing terhadap Keunggulan Bersaing Produsen Buah Sawit di Provinsi Lampung.
Manfaat penelitian ini adalah dapat memberikan kontribusi wawasan pengetahuan
terhadap kegiatan usaha di bidang agroindustri kelapa sawit. Jenis penelitian ini
adalah penelitian deskriptif kuantitatif. Teknik analisis data yang digunakan dalam
penelitian ini adalah uji validitas, uji reliabilitas, uji parsial (uji t), uji simultan (uji
F) dan koefisien determinasi (R2

). Kemudian tahap analisis data menggunakan
analisis regresi linier berganda dengan bantuan aplikasi software IBM SPSS versi
29. Hasil penelitian ini menunjukkan bahwa praktik Supply Chain Management
(SCM) terdiri dari 3 dimensi yaitu kemitraan pemasok strategis, hubungan
pelanggan, dan berbagi informasi secara bersamaan atau bersama-sama. sama-sama
memiliki pengaruh yang signifikan terhadap keunggulan kompetitif. Saran peneliti
bagi peneliti selanjutnya diharapkan agar pengambilan sampelnya dapat diperluas
dan variabel independen yang digunakan juga dapat lebih diperdalam lagi sehingga
dapat mengetahui faktor-faktor apa saja yang kemungkinan mempengaruhi
keunggulan bersaing.
Kata Kunci: Produsen Buah Sawit, Strategic Supplier Partnership, Customer
Relationship, Information Sharing, Manajemen Rantai Pasok
Lampung Province is one of the regions on Sumatra Island which is also developing
oil palm as a driver of economic growth. Facts on the ground show that there are
still many farmer groups who are not committed to sending oil palm fruit and there
are delays in sending oil palm to supplier partners. This study aims to determine
the effect of Strategic Supplier Partnership, Customer Relationship and
Information Sharing variables on the Competitive Advantage of Oil Palm Fruit
Producers in Lampung Province.The benefit of thisresearch is that it can contribute
knowledge insight into business activities in the agro-industrial sector. According
to Frazelle (2001), it is explained that supply chain management is the integration
of the activities of obtaining goods and services and then transforming them into
semi-finished goods and finished goods and sending them to consumers. This type
of research is descriptive quantitative research. The data analysis techniques used
in this research are validity test, reliability test, partial test (t-test), simultaneous
test (F-test) and coefficient of determination (R2

). Then the data analysis stage uses
multiple linear regression analysis with the help of the IBM SPSS version 29
software application. The results of this research show that Supply Chain
Management (SCM) practices consist of 3 dimensions, namely strategic supplier
partnership, customer relationship, and information sharing simultaneously or
together. equally has a significant effect on competitive advantage. The researcher's
suggestion for future researchers is that it is hoped that the sampling can be
expanded and the independent variables used can also be further deepened so that
they can find out what factors are likely to influence competitive advantage.
Keywords: Palm Fruit Producer, Strategic Supplier Partnership, Customer
Relationship, Information Sharing, Supply Chain Management
%C UNIVERSITAS LAMPUNG
%D 2024
%I FAKULTAS EKONOMI DAN BISNIS
%L eprints81967