?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=MANAJEMEN+PENYIARAN+RADIO+SONORA+96.0+FM+LAMPUNG%0D%0ADALAM+MEMPERTAHANKAN+EKSISTENSI+DI+ERA+DIGITAL&rft.creator=Anindya+%2C+Putri+Marani&rft.subject=300+Ilmu+sosial&rft.description=Radio+merupakan+media+massa+yang+mempunyai+sejarah+panjang+dan+bentuk%0D%0Apertumbuhan+teknologi+sebelumnya+yang+sudah+ada.+Radio+masih+relevan+hingga%0D%0Akini%2C+namun+untuk+bertahan+perlu+manajemen+penyiaran+yang+baik.+Sama+halnya%0D%0ARadio+Sonora+Lampung+yang+memiliki+tantangan+untuk+mempertahankan%0D%0Aeksistensi+di+antara+9+radio+swasta+di+Bandarlampung+dengan+segmentasi+pendengar%0D%0Adan+format+siaran+yang+serupa+serta+media+baru+seperti+internet%2C+sosial+media%2C+dan%0D%0Alayanan+streaming+musik+yang+lebih+mudah+untuk+dijangkau.+Selain+itu%2C+tantangan%0D%0Auntuk+mempertahankan+minat+audience+atau+pendengar%2C+sampai+dengan%0D%0Aketerbatasan+teknis+dan+jangkauan+radio+menjadi+permasalahan+yang+harus+diatasi.%0D%0AMaka+dari+itu%2C+penelitian+ini+bertujuan+untuk+menganalisis+manajemen+penyiaran%0D%0ARadio+Sonora+96.0+FM+Lampung+dalam+mempertahankan+eksistensinya+di+era%0D%0Adigital+berdasarkan+fungsi+manajemen+POAC+dari+George+R.+Terry.+Penelitian+ini%0D%0Amenggunakan+pendekatan+kualitatif+deskriptif+melalui+wawancara%2C+observasi%2C+dan%0D%0Adokumentasi.+Hasil+penelitian+menunjukkan+bahwa+Radio+Sonora+Lampung%0D%0Amenggunakan+ke+empat+fungsi+manajemen+tersebut%2C+yaitu+planning+(perencanaan)%0D%0Adengan+Menyusun+perencanaan+terkait+strategi+(program+on+air%2C+konten+sosial%0D%0Amedia%2C+iklan%2C+pemilihan+lagu%2C+dan+kegiatan+off+air)+untuk+mencapai+tujuan+yang%0D%0Asudah+ditentukan%2C+organizing+(pengorganisasian)+yang+menyesuaikan+dengan%0D%0A%0D%0Akebijakan+dari+pusat%2C+actuating+(penggerakan)+dengan+melaksanakan+rencana-%0D%0Arencana+yang+sudah+disusun+sebelumnya+dan+dibarengi+dengan+controlling%0D%0A%0D%0A(pengawasan)+terkait+jalannya+manajemen+penyiaran+di+Radio+Sonora+Lampung.%0D%0ADalam+pelaksanaannya%2C+Radio+Sonora+Jakarta+memiliki+andil+yang+besar+bagi+Radio%0D%0ASonora+Lampung.+Untuk+manajemen+penyiarannya%2C+Radio+Sonora+Lampung+harus%0D%0Amemperhatikan+beberapa+hal+agar+manajemen+penyiaran+dapat+berjalan+lebih+baik%0D%0Alagi%2C+seperti+penambahan+SDM%2C+melakukan+riset+mendalam+dalam+perencanaan%2C+dan%0D%0Alain+sebagainya.+Meskipun+begitu%2C+Radio+Sonora+Lampung+memiliki+ciri+khas+yang%0D%0Amana+program+dan+segmen+konsisten+on+air+setiap+harinya+dan+menggunakan%0D%0Aakronim+yang+menarik+serta+air+personality+yang+dimiliki+penyiar+melekat+di%0D%0Apendengar.+Pemanfaatan+sosial+media+yang+baik+juga+dilakukan+oleh+Radio+Sonora%0D%0ALampung+untuk+berinteraksi+dengan+pendengar.+Maka+dari+itu%2C+mendapatkan+respon%0D%0Apositif+dari+khalayak+hingga+saat+ini.%0D%0AKata+Kunci+%3A+Manajemen+Penyiaran+Radio%2C+Model+POAC%2C+Radio+Sonora+Lampung%0D%0ARadio+is+a+mass+medium+that+has+a+long+history+and+a+form+of+technological%0D%0Adevelopment+that+existed+before+it.+Radio+is+still+relevant+today%2C+but+to+survive%2C+it%0D%0Aneeds+good+broadcasting+management.+Similarly%2C+Radio+Sonora+Lampung+faces+the%0D%0Achallenge+of+maintaining+its+existence+among+9+private+radio+stations+in%0D%0ABandarlampung%2C+which+have+similar+audience+segmentation+and+broadcasting%0D%0Aformats%2C+as+well+as+new+media+such+as+the+internet%2C+social+media%2C+and+music%0D%0Astreaming+services+that+are+more+easily+accessible.+In+addition%2C+the+challenge+of%0D%0Amaintaining+the+audience's+interest+or+listeners%2C+along+with+technical+limitations%0D%0Aand+the+reach+of+radio%2C+becomes+an+issue+that+must+be+addressed.+Therefore%2C+this%0D%0Aresearch+aims+to+analyze+the+broadcasting+management+of+Radio+Sonora+96.0+FM%0D%0ALampung+in+maintaining+its+existence+in+the+digital+era+based+on+the+POAC%0D%0Amanagement+functions+from+George+R.+Terry.+This+research+employs+a+descriptive%0D%0Aqualitative+approach+through+interviews%2C+observations%2C+and+documentation.+The%0D%0Aresearch+findings+indicate+that+Radio+Sonora+Lampung+employs+all+four%0D%0Amanagement+functions%2C+namely+planning+by+developing+strategies+(on-air%0D%0Aprograms%2C+social+media+content%2C+advertisements%2C+song+selection%2C+and+off-air%0D%0Aactivities)+to+achieve+predetermined+goals%3B+organizing%2C+which+aligns+with+central%0D%0Apolicies%3B+actuating+by+implementing+the+previously+established+plans%3B+and%0D%0Acontrolling%2C+which+involves+overseeing+the+broadcasting+management+at+Radio%0D%0ASonora+Lampung.+In+its+implementation%2C+Radio+Sonora+Jakarta+plays+a+significant%0D%0Arole+for+Radio+Sonora+Lampung.+For+its+broadcasting+management%2C+Radio+Sonora%0D%0ALampung+needs+to+pay+attention+to+several+aspects+to+improve+its+broadcasting%0D%0Amanagement%2C+such+as+increasing+human+resources%2C+conducting+in-depth+research%0D%0Ain+planning%2C+and+so+on.+Nevertheless%2C+Radio+Sonora+Lampung+has+a+distinctive%0D%0Afeature+where+its+programs+and+segments+consistently+air+every+day%2C+using+engaging%0D%0Aacronyms+and+the+on-air+personalities+of+the+presenters+resonate+with+the+listeners.%0D%0ARadio+Sonora+Lampung+also+makes+good+use+of+social+media+to+interact+with+its%0D%0Aaudience.+Therefore%2C+it+has+received+positive+responses+from+the+public+up+to+this%0D%0Apoint.%0D%0AKeywords+%3A+Radio+Broadcasting+Management%2C+POAC+Model%2C+Radio+Sonora&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+POLITIK++&rft.date=2024-08-27&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82007%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT-1%2520-%2520Anindya%2520Putri%2520Marani.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82007%2F2%2F2.%2520SKRIPSI%2520FULL-1%2520-%2520Anindya%2520Putri%2520Marani.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82007%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN-1%2520-%2520Anindya%2520Putri%2520Marani.pdf&rft.identifier=++Anindya+%2C+Putri+Marani++(2024)+MANAJEMEN+PENYIARAN+RADIO+SONORA+96.0+FM+LAMPUNG+DALAM+MEMPERTAHANKAN+EKSISTENSI+DI+ERA+DIGITAL.++FAKULTAS+ILMU+SOSIAL+DAN+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F82007%2F