?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+BISNIS+BERDASARKAN+PENDEKATAN%0D%0ATERINTEGRASI+SWOT+DAN+BALANCED+SCORECARD+(+STUDI+KASUS%0D%0APT+ADI+SARANA+ARMADA+KOTA+BANDAR+LAMPUNG)&rft.creator=Arviza%2C++Ika+Permata+Putri&rft.subject=330+Ekonomi&rft.description=Tujuan+penelitian+untuk+mengidentifikasi+faktor+internal+dan+faktor+eksternal+yang%0D%0Amempengaruhi+bisnis+perusahaan+PT+ASSA+Rent+Lampung+berdasarkan+empat%0D%0Aperspektif+balance+scorecard.+Penelitian+ini+menggunakan+metode+campuran+yaitu%0D%0Adengan+metode+kualitatif+untuk+pengumpulan+data+dan+metode+kuantitatif+dalam%0D%0Amelakukan+pengolahan+data.+Pengumpulan+data+dilakukan+pada+bulan+September%0D%0A2023+hingga+Desember+2023+secara+wawancara+dan+observasi.+Responden+pada%0D%0Apenelitian+ini+ada+3+yaitu+kepala+cabang%2C+kepala+departemen+pemasaran%2C+dan+kepala%0D%0Adepartemen+keuangan.+Hasil+dari+penelitian+ini+menunjukan+bahwa+perspektif%0D%0Akeuangan+merupakan+komponen+yang+paling+berpengaruh+untuk+meningkatkan%0D%0ARevenue+perusahaan%2C+komponen+pelanggan+untuk+meningkatkan+penjualan%2C%0D%0Aperspektif+bisnis+internal+untuk+mengembangkan+proses+bisnis%2C+dan+perspektif%0D%0Apembelajaran+dan+pengembangan+untuk+melakukan+pengembangan+baik+bagi%0D%0Aperusahaan+maupun+karyawan.+faktor+internal+dan+eksternal+perusahaan+dinilai+dari%0D%0Askor+yang+didapat+dan+menunjukan+bahwa+posisi+perusahaan+berada+pada+sel+II+yang%0D%0Amerupakan+kondisi+grow+and+build+menunjukan+bahwa+perusahaan+membutuhkan%0D%0Astrategi+intensif+dan+integratif+berupa+penetrasi+pasar.%0D%0AKata+Kunci%3A+Perspektif+balanced+scorecard%2C+Analisis+SWOT%2C+Strategi+Bisnis%0D%0AABSTRACT%0D%0AANALYSIS+OF+BUSINESS+STRATEGY+BASED+ON+INTEGRATED+SWOT%0D%0AAND+BALANCED+SCORECARD+APPROACH+(CASE+STUDY+OF+PT+ADI%0D%0ASARANA+ARMADA+IN+BANDAR+LAMPUNG+CITY)%0D%0ABy%3A%0D%0AArviza+Ika+Permata+Putri%0D%0AThe+objective+of+this+research+is+to+identify+the+internal+and+external+factors%0D%0Ainfluencing+the+business+of+PT+ASSA+Rent+Lampung+based+on+the+four+perspectives%0D%0Aof+the+balanced+scorecard.+This+study+employs+a+mixed-method+approach%2C+utilizing%0D%0Aqualitative+methods+for+data+collection+and+quantitative+methods+for+data%0D%0Aprocessing.+Data+collection+was+conducted+from+September+2023+to+December+2023%0D%0Athrough+interviews+and+observations.+The+respondents+in+this+study+included+three%0D%0Akey+individuals%3A+the+branch+manager%2C+the+head+of+the+marketing+department%2C+and%0D%0Athe+head+of+the+finance+department.+The+results+of+this+study+indicate+that+the%0D%0Afinancial+perspective+is+the+most+influential+component+for+increasing+the%0D%0Acompany's+revenue%2C+the+customer+component+is+crucial+for+boosting+sales%2C+the%0D%0Ainternal+business+perspective+is+essential+for+developing+business+processes%2C+and+the%0D%0Alearning+and+growth+perspective+is+vital+for+fostering+development+for+both+the%0D%0Acompany+and+its+employees.+The+internal+and+external+factors+of+the+company+were%0D%0Aevaluated+based+on+the+scores+obtained%2C+revealing+that+the+company's+position+is+in%0D%0Acell+II%2C+indicating+a+grow+and+build+condition.+This+suggests+that+the+company%0D%0Arequires+intensive+and+integrative+strategies%2C+such+as+market+penetration.%0D%0AKeywords%3A+Balanced+Scorecard+perspective%2C+SWOT+analysis%2C+Business+Strategy&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2024-06-04&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82010%2F1%2FABSTRAK%2520-%2520Arviza%2520Ika.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82010%2F2%2FSKRIPSI%2520FULL%2520-%2520Arviza%2520Ika.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82010%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Arviza%2520Ika.pdf&rft.identifier=++Arviza%2C+Ika+Permata+Putri++(2024)+ANALISIS+STRATEGI+BISNIS+BERDASARKAN+PENDEKATAN+TERINTEGRASI+SWOT+DAN+BALANCED+SCORECARD+(+STUDI+KASUS+PT+ADI+SARANA+ARMADA+KOTA+BANDAR+LAMPUNG).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERISTAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F82010%2F