<> "The repository administrator has not yet configured an RDF license."^^ . <> . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY)"^^ . "This research was conducted with the aim of finding out the influence of physical\r\nevidence and word of mouth on purchasing decisions at Warung Irma, Metro City.\r\nThe population in this study is Warung Irma consumers whose exact number is not\r\nknown. Determining the sample in this study used the Cochran formula with a total\r\nof 100 respondents who had made purchases and hung out at Warung Irma, Metro\r\nCity. Then the analysis techniques used include validity tests, reliability tests,\r\nclassical assumption tests, and multiple linear regression analysis. The research\r\nresults show that partial physical evidence is 3,924 and word of mouth is 4,136\r\nwhich is greater than the t table value so that it has a positive and significant effect\r\non purchasing decisions at Warung Irma. Then simultaneously physical evidence\r\nand word of mouth is 70,812 which is greater than the f table, namely 3.09, which\r\nhas a positive and significant effect on purchasing decisions at Warung Irma.\r\nKeywords: physical evidence, word of mouth, purchasing decisions, hanging out,\r\nWarung Irma.\r\n\r\n\r\n\r\nPada penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh physical\r\nevidence dan word of mouth terhadap keputusan pembelian di Warung Irma Kota\r\nMetro. Populasi dalam penelitian ini merupakan konsumen Warung Irma yang tidak\r\ndiketahui secara pasti jumlahnya. Penentuan sampel dalam penelitian ini\r\nmenggunakan rumus Cochran dengan jumlah 100 responden yang pernah\r\nmelakukan pembelian serta melakukan kegiatan nongkrong di Warung Irma Kota\r\nMetro. Kemudian teknik analisis yang digunakan mencakup uji validitas, uji\r\nreliabilitas, uji asumsi klasik, dan analisis regresi linear berganda. Hasil penelitian\r\nmenunjukkan bahwa secara parsial physical evidence sebesar 3.924 dan word of\r\nmouth sebesar 4.136 yang lebih besar dari nilai t tabel sehingga berpengaruh positif\r\ndan signifikan terhadap keputusan pembelian di Warung Irma. Kemudian secara\r\nsimultan physical evidence dan word of mouth sebesar 70.812 yang lebih besar dari\r\nf tabel yaitu 3.09 berpengaruh positif dan signifikan terhadap keputusan pembelian\r\ndi Warung Irma.\r\nKata kunci: physical evidence, word of mouth, keputusan pembelian,\r\nnongkrong, warung irma."^^ . "2024-08-13" . . . . . "FAKULTAS ILMU SOSIAL DAN ILMU POLITIK"^^ . . . . . . . "EGUH NUGROHO"^^ . "RIZKY T"^^ . "EGUH NUGROHO RIZKY T"^^ . . . . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (File PDF)"^^ . . . "1. ABSTRAK - ABSTRACT - Aldion Dinata.pdf"^^ . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (File PDF)"^^ . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (File PDF)"^^ . . . "3. SKRIPSI TANPA BAB PEMBAHASAN - Aldion Dinata.pdf"^^ . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (Other)"^^ . . . . . . "small.jpg"^^ . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (Other)"^^ . . . . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (Other)"^^ . . . . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (Other)"^^ . . . . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (Other)"^^ . . . . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (Other)"^^ . . . . . . "small.jpg"^^ . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (Other)"^^ . . . . . . "THE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON\r\nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF\r\n\r\nWARUNG IRMA, METRO CITY) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #82052 \n\nTHE EFFECT OF PHYSICAL EVIDENCE AND WORD OF MOUTH ON \nPURCHASING DECISIONS (STUDY OF UMKM CONSUMERS OF \n \nWARUNG IRMA, METRO CITY)\n\n" . "text/html" . . . "300 Ilmu sosial" . . . "330 Ekonomi" . .