?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+KOMUNIKASI+KPU+PROVINSI+LAMPUNG+UNTUK%0D%0AMENINGKATKAN+PARTISIPASI+MASYARAKAT+DALAM%0D%0AMENYALURKAN+HAK+PILIH+PADA+PEMILIHAN+UMUM+2024&rft.creator=Alisha+%2C+Andayani&rft.subject=300+Ilmu+sosial&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Komisi+Pemilihan+Umum+(KPU)+Provinsi+Lampung+memiliki+peran+penting+dalam+mengatur%0D%0Adan+melaksanakan+proses+Pemilihan+Umum+di+Provinsi+Lampung.+Salah+satu+fungsi+utamanya%0D%0Aadalah+melaksanakan+strategi+komunikasi+untuk+meningkatkan+partisipasi+masyarakat+dalam%0D%0Apemilu.+Latar+belakang+penelitian+ini+didasari+oleh+tingkat+golput+di+Provinsi+Lampung+pada%0D%0APemilu+2019+yang+relatif+tinggi%2C+yaitu+mencapai+19%25%2C+sementara+rata-rata+tingkat+golput%0D%0Anasional+adalah+17%25.+Penelitian+ini+bertujuan+untuk+menjelaskan+strategi+komunikasi+yang%0D%0Aditerapkan+oleh+KPU+Provinsi+Lampung+dalam+upaya+meningkatkan+partisipasi+pemilih+pada%0D%0APemilu+2024.+Penelitian+ini+menggunakan+metode+kualitatif+dengan+pendekatan+deskriptif%2C%0D%0Ayang+melibatkan+wawancara+dengan+penyelenggara+pemilu%2C+pengamat+politik%2C+peserta+pemilu%2C%0D%0Adan+pemilih%2C+serta+melakukan+observasi+dan+dokumentasi+untuk+mengumpulkan+data+kualitatif.%0D%0AHasil+penelitian+menunjukkan+bahwa+meskipun+tingkat+golput+di+Provinsi+Lampung+pada%0D%0APemilu+2024+tetap+berada+di+angka+19%25%2C+sama+dengan+tingkat+golput+nasional%2C+terjadi%0D%0Apeningkatan+partisipasi+pemilih+dari+4%2C8+juta+pada+Pemilu+2019+menjadi+5%2C2+juta+pada+Pemilu%0D%0A2024%2C+yang+disebabkan+oleh+peningkatan+jumlah+daftar+pemilih+tetap+(DPT).+Penelitian+ini%0D%0Amenggunakan+teori+determinisme+teknologi%2C+yang+menekankan+bahwa+penggunaan+teknologi%2C%0D%0Aterutama+media+sosial+seperti+Instagram+dan+TikTok%2C+berperan+signifikan+dalam+menjangkau%0D%0Amasyarakat.+Adaptasi+terhadap+teknologi+dan+strategi+komunikasi+yang+inklusif+terbukti%0D%0Amenjadi+kunci+dalam+meningkatkan+keterlibatan+masyarakat+dalam+pemilu.+Strategi+yang%0D%0Adianalisis+meliputi%3A+(1)+Penelitian+untuk+pemetaan+dan+analisis+partisipasi%2C+(2)+Perencanaan%0D%0Akomunikasi+kreatif+dan+tersegmentasi%2C+(3)+Pelaksanaan+komunikasi+melalui+berbagai+platform%0D%0Adigital+dan+media+sosial%2C+(4)+Evaluasi+efektivitas+dan+identifikasi+hambatan%2C+serta+(5)+Pelaporan%0D%0Ahasil+dan+umpan+balik.%0D%0AKata+Kunci%3A+Strategi+Komunikasi%2C+Pemilu+2024%2C+Partisipasi+Masyarakat%0D%0A%0D%0A%0D%0AThe+Provincial+General+Election+Commission+(KPU)+of+Lampung+plays+a+crucial+role+in%0D%0Aorganizing+and+conducting+the+electoral+process+in+Lampung+Province.+One+of+its+primary%0D%0Afunctions+is+to+implement+communication+strategies+aimed+at+increasing+voter+participation.%0D%0AThis+study+is+motivated+by+the+relatively+high+abstention+rate+(golput)+in+Lampung+during+the%0D%0A2019+elections%2C+which+reached+19%25%2C+compared+to+the+national+average+of+17%25.+The+study%0D%0Aaims+to+explain+the+communication+strategies+employed+by+the+KPU+of+Lampung+in+boosting%0D%0Avoter+participation+for+the+2024+elections.+The+research+utilizes+a+qualitative+method+with+a%0D%0Adescriptive+approach%2C+involving+interviews+with+election+organizers%2C+political+observers%2C%0D%0Aelection+participants%2C+and+voters%2C+as+well+as+conducting+observations+and+documentation+to%0D%0Agather+qualitative+data.%0D%0AThe+findings+reveal+that+although+the+abstention+rate+in+Lampung+for+the+2024+elections%0D%0Aremained+at+19%25%2C+consistent+with+the+national+rate%2C+there+was+an+increase+in+voter%0D%0Aparticipation+from+4.8+million+in+the+2019+elections+to+5.2+million+in+the+2024+elections%2C%0D%0Adriven+by+an+increase+in+the+number+of+registered+voters+(DPT).+This+study+applies+the+theory%0D%0Aof+technological+determinism%2C+highlighting+the+significant+role+of+technology%2C+particularly%0D%0Asocial+media+platforms+like+Instagram+and+TikTok%2C+in+reaching+the+public.+Adaptation+to%0D%0Atechnology+and+inclusive+communication+strategies+proved+to+be+key+in+enhancing+public%0D%0Aengagement+in+the+elections.+The+strategies+analyzed+include%3A+(1)+Research+for+mapping+and%0D%0Aanalyzing+participation%2C+(2)+Planning+creative+and+segmented+communication%2C+(3)%0D%0AImplementing+communication+through+various+digital+platforms+and+social+media%2C+(4)%0D%0AEvaluating+effectiveness+and+identifying+barriers%2C+and+(5)+Reporting+results+and+feedback.%0D%0A%0D%0AKeywords%3A+Communication+Strategies%2C+2024+Elections%2C+Public+Participation&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-08-08&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82075%2F1%2FABSTRAK%2520ALISHA%2520ANDAYANI_2016031008%2520-%2520Alisha%2520Andayani.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82075%2F2%2FSKRIPSI%2520Full%2520Dapus%2520ALISHA%2520ANDAYANI_2016031008%2520-%2520Alisha%2520Andayani.pdf&rft.format=text&rft.identifier=ht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