?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+HARGA%2C+LABEL+BPOM+DAN+PROMOSI+TERHADAP%0D%0AKEPUTUSAN+PEMBELIAN+KONSUMEN+PADA+PRODUK+SCARLETT%0D%0A%0D%0AWHITENING%0D%0A(Studi+di+Bandar+Lampung)&rft.creator=Ines%2C++Arnesti%09&rft.subject=330+Ekonomi&rft.description=Kosmetik+kini+menjadi+kebutuhan+masyarakat%2C+terutama+wanita.+Industri%0D%0Akosmetik+telah+tumbuh+dan+berkembang+pesat+dalam+beberapa+tahun+terakhir+di%0D%0AIndonesia%2C+mengakibatkan+munculnya+persaingan+untuk+berbagai+merek+produk%0D%0Akosmetik+di+Indonesia%2C+mulai+dari+merek+asing+hingga+merek+lokal.+Salah+satu%0D%0Aperusahaan+kosmetik+yang+menarik+perhatian+peneliti+adalah+Scarlett+Whitening.%0D%0AMasalah+dari+penelitian+ini+adalah+apakah+Harga%2C+Label+BPOM+dan+Promosi%0D%0ABerpengaruh+Terhadap+Keputusan+Pembelian+Produk+Scarlett+Whitening+di+Bandar%0D%0ALampung.%0D%0A%0D%0ATujuan+dalam+penelitian+ini+dilakukan+untuk+mengetahui+pengaruh%0D%0AHarga%2C+Label+BPOM+dan+Promosi+Terhadap+Keputusan+Pembelian+produk-produk%0D%0AScarlett+Whitening.+Sampel+penelitian+ini+sebanyak+136+responden+diambil+secara%0D%0A%0D%0Anonprobability+sampling+dengan+kriteria+responden+yang+telah+menggunakan+produk-%0D%0Aproduk+Scarlett+Whitening.+Pengumpulan+data+menggunakan+kuesioner%2C+selanjutnya%0D%0A%0D%0Adata+dianalisis.+Alat+analisis+data+yang+digunakan+adalah+analisis+regresi+linear%0D%0Aberganda+dengan+menggunakan+software+SPSS%2C+pengujian+simultan+(uji+f)%2C+pengujian%0D%0Aparsial+(uji+t)+dan+analisis+determinasi+(R2).%0D%0A%0D%0APenelitian+R+Square%2C+Uji+t+dan+Uji+F+menunjukan+kontribusi+Harga%0D%0A(X1)%2C+Label+BPOM+(X2)%2C+dan+Promosi+(X3)+berpengaruh+atau+signifikan+Keputusan%0D%0APembelian+(Y).+Hal+ini+berarti%2C+indikator+Harga+(X1)%2C+Label+BPOM+(X2)%2C+dan%0D%0APromosi+(X3)+berperan+dalam+mempengaruhi+setiap+variabel+Keputusan+Pembelian%0D%0A(Y).%0D%0A%0D%0AKata+kunci%3A+Harga%2C+Label+BPOM%2C+Promosi%2C+Keputusan+Pembelian.%0D%0ACosmetics+are+now+a+necessity+for+society%2C+especially+women.+The%0D%0Acosmetics+industry+has+grown+and+developed+rapidly+in+the+last+few+years+in%0D%0AIndonesia%2C+resulting+in+the+emergence+of+competition+for+various+brands+of+cosmetic%0D%0Aproducts+in+Indonesia%2C+from+foreign+brands+to+local+brands.+One+cosmetic+company%0D%0Athat+attracted+researchers'+attention+was+Scarlett+Whitening.+The+problem+of+this%0D%0Aresearch+is+whether+price%2C+BPOM+label+and+promotion+have+an+influence+on%0D%0Apurchasing+decisions+for+Scarlett+Whitening+products+in+Bandar+Lampung.%0D%0A%0D%0AThe+aim+of+this+research+was+to+determine+the+influence+of+price%2C+BPOM%0D%0Alabels+and+promotions+on+purchasing+decisions+for+Scarlett+Whitening+products.+The%0D%0Asample+for+this+research+was+136+respondents+taken+using+non-probability+sampling%0D%0Awith+the+criteria+of+respondents+who+had+used+Scarlett+Whitening+products.+Data+was%0D%0Acollected+using+a+questionnaire%2C+then+the+data+was+analyzed.+The+data+analysis+tool%0D%0Aused+is+multiple+linear+regression+analysis+using+SPSS+software%2C+simultaneous+testing%0D%0A(f+test)%2C+partial+testing+(t+test)+and+determination+analysis+(R2).%0D%0AR+Square+research%2C+t+test+and+F+test+show+that+the+contribution+of+price+(X1)%2C%0D%0ABPOM+label+(X2)+and+promotion+(X3)+has+an+influence+or+significance+on+purchasing%0D%0Adecisions+(Y).+This+means+that+the+Price+indicators+(X1)%2C+BPOM+Label+(X2)%2C+and%0D%0APromotion+(X3)+play+a+role+in+influencing+each+Purchase+Decision+variable+(Y).%0D%0A%0D%0AKeywords%3A+Price%2C+BPOM+Label%2C+Promotion%2C+Purchase+Decision.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2024-09-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82078%2F1%2FABSTRAK%2520-%2520Ines%2520Arnesti.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82078%2F2%2F-SKRIPSI%2520TANPA%2520LAMPIRAN%2520-%2520Ines%2520Arnesti.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82078%2F3%2FBAB%2520TANPA%2520PEMBAHASAN%2520-%2520Ines%2520Arnesti.pdf&rft.identifier=++Ines%2C+Arnesti+++(2024)+PENGARUH+HARGA%2C+LABEL+BPOM+DAN+PROMOSI+TERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN+PADA+PRODUK+SCARLETT+WHITENING+(Studi+di+Bandar+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F82078%2F