?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Strategi+Pedagang+Kaki+Lima+dalam+Mempertahankan+Eksistensi+dan%0D%0A%0D%0AMemenuhi+Kebutuhan+Keluarganya%0D%0A%0D%0A(Studi+pada+Pedagang+Kaki+Lima+di+Pasar+Untung+Suropati%2C+Kota%0D%0A%0D%0ABandar+Lampung)&rft.creator=Kornelia%2C++Aura+Gatra&rft.subject=300+Ilmu+sosial&rft.subject=301+Sosiologi+dan+antropologi&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+penyebab+terus+bertambahnya%0D%0Ajumlah+Pedagang+Kaki+Lima+(PKL)+dan+strategi+yang+dilakukan+Pedagang%0D%0AKaki+Lima+untuk+mempertahankan+usaha+dan+mencukupi+kebutuhan%0D%0Akeluarga+PKL+di+Pasar+Untung+Suropati%2C+Kota+Bandar+Lampung.+Pedagang%0D%0AKaki+Lima+(PKL)+adalah+pekerjaan+yang+termasuk+ke+dalam+sektor%0D%0Ainformal+dan+tidak+memiliki+pendapatan+yang+tetap%2C+tempat+kerja+yang%0D%0Atidak+memiliki+keamanan+kerja%2C+tempat+kerja+yang+tidak+pula+memiliki%0D%0Astatus+permanen+atas+pekerjaan+tersebut+dan+unit+usaha+atau+lembaga+yang%0D%0Atidak+berbadan+hukum.+Aktivitas-aktivitas+sektorinformal+pada+umumnya%0D%0Atentu+dikesampingkan%2C+jarang+didukung%2Cdan+tidak+diperhatikan+oleh%0D%0Apemerintah.+Penelitian+ini+menggunakan+metode+kualitatif+pendekatan%0D%0Adeskriptif+dengan+menggunakan+teori+survival+mekanisme+oleh+Clark%0D%0ALeonard+Hull+sebagai+landasan+teori+penulisan+ini%2C+pengumpulan+data%0D%0Adilakukan+dengan+observasi%2C+wawancara+serta+dokumentasi+dengan%0D%0Amelibatkan+7+orang+informan+yang+bekerja+sebagai+PKL+lebih+dari+3+tahun%0D%0Adi+Pasar+Suropati%2C+Kota+Bandar+Lampung.+Hasil+dari+penelitian+bahwa%0D%0Apenyebab+bertambahnya+jumlah+PKL+karena+ketersediaaan+jumlah%0D%0Alapangan+pekerjaan+yang+sedikit%2C+modal+yang+sedikit+untuk+membuka%0D%0Ausaha%2C+dan+lokasi+yang+strategis.+Strategi+yang+dilakukan+PKL+yaitudengan%0D%0Amelibatkan+anggota+keluarga+untuk+berdagang%2C+menambah+jam+kerja%2C%0D%0Amengurangi+frekuensi+makan%2C+berhutang+ke+saudara+dan+mengurangi%0D%0Ajumlah+stok+barang+dagang.%0D%0AKata+Kunci%3A+PKL%2C+Strategi%2C+Faktor+Pendorong%0D%0A%0D%0A%0D%0AThis+research+aims+to+determine+the+causes+of+the+continued+increase+in%0D%0Athe+number+of+Street+Vendors)+and+the+strategies+used+by+street+vendors+to%0D%0Amaintain+their+business+and+meet+the+needs+of+Pedagang+Kaki+Lima'%0D%0Afamilies+at+Untung+Suropati+Market%2C+Bandar+Lampung+City.+Street%0D%0AVendors)+are+jobsthat+are+included+in+the+informalsector+and+do+not+have+a%0D%0Afixed+income%2C+workplaces+that+do+not+have+job+security%2C+workplacesthat%0D%0Aalso+do+not+have+a+permanent+status+for+the+job+and+business+units+or%0D%0Ainstitutions+that+are+not+legal+entities.+entity.+Informal+sector+activities+are%0D%0Agenerally+marginalized%2C+rarely+receive+support%2C+and+do+not+receive%0D%0Agovernment+attention.+This+study+uses+a+qualitative+method+of+descriptive%0D%0Aapproach+using+the+survival+mechanism+theory+by+Clark+Leonard+Hullas%0D%0Athe+basis+of+this+writing+theory%2C+data+collection+is+carried+out+by%0D%0Aobservation%2C+interviews+and+documentation+involving+7+informants+who%0D%0Ahave+worked+as+street+vendors+for+more+than3+years+in+Suropati+Market%2C%0D%0ABandar+Lampung+City.+The+research+results+show+that+the+causeof+the%0D%0Aincrease+in+the+number+of+street+vendors+is+due+to+limited+employment%0D%0Aopportunities%2C+little+capital+to+open+a+business%2C+and+strategic+location.+The%0D%0Astrategy+used+by+street+vendors+is+to+involve+family+members+in+trading%2C%0D%0Aincrease+working+hours%2C+reduce+the+frequency+of+eating%2C+owe+money+to%0D%0Arelatives+and+reduce+the+amount+of+merchandise+stock.%0D%0AKeywords%3A+Street+Vendors%2C+Strategy%2C+Driving+Factors&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-08-07&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82080%2F1%2FAbstrak_Kornelia%2520Aura%2520Gatra%2520-%2520Korneliaaura%2520Gatra.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82080%2F2%2FFull%2520Skripsi%2520Tanpa%2520Lampiran_Kornelia%2520Aura%2520Gatra%2520-%2520Korneliaaura%2520Gatra.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82080%2F3%2FFull%2520Skripsi%2520tanpa%2520Pembahasan_Kornelia%2520Aura%2520Gatra%2520-%2520Korneliaaura%2520Gatra.pdf&rft.identifier=++Kornelia%2C+Aura+Gatra++(2024)+Strategi+Pedagang+Kaki+Lima+dalam+Mempertahankan+Eksistensi+dan+Memenuhi+Kebutuhan+Keluarganya+(Studi+pada+Pedagang+Kaki+Lima+di+Pasar+Untung+Suropati%2C+Kota+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F82080%2F