?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+MENGAKSES+MEDIA+SOSIAL+GREEN+INFLUENCER%0D%0ATERHADAP+KESADARAN+FOLLOWERS+DALAM+MENJAGA%0D%0A%0D%0ALINGKUNGAN%0D%0A%0D%0A(Studi+pada+Akun+Instagram+%40Pandawaragroup)&rft.creator=Septa+Yuvela%2C+Utami&rft.subject=300+Ilmu+sosial&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=Mengakses+akun+green+influencer+pada+media+sosial+Instagram+merupakan%0D%0Apenggunaan+dari+alat+media+komunikasi+yang+bersifat+mengunjungi+untuk%0D%0Amemperoleh+suatu+informasi+mengenai+isu+tentang+lingkungan.+Penelitian+ini%0D%0Adilakukan+dengan+tujuan+untuk+mengetahui+besaran+pengaruh+mengakses+media%0D%0Asosial+Instagram+green+influencer+terhadap+kesadaran+followers+dalam+menjaga%0D%0Alingkungan+(studi+pada+akun+Instagram+%40pandawaragroup).+Teori+yang+digunakan%0D%0Aadalah+teori+New+Media+Effect+menurut+Steven+M.+Chaffe%2C+dimana+pesan+media+baru%0D%0Amemberikan+perubahan+perilaku+berupa+kognitif%2C+afektif%2C+dan+konatif.+Metode%0D%0Apenelitian+ini+menggunakan+pendekatan+kuantitatif+dengan+melakukan+survei+pada%0D%0A100+responden+followers+Instagram+%40pandawaragroup+yang+dipilih+secara+simple%0D%0Arandom+sampling.+Terdapat+pengaruh+positif+dalam+mengakses+media+sosial%0D%0AInstagram+%40pandawaragroup+terhadap+kesadaran+followers+dalam+menjaga%0D%0Alingkungan+sebesar+(b)+0%2C336+X+dengan+konstanta+sebesar+(a)+15%2C345.+Berdasarkan%0D%0Aperhitungan+dengan+uji+T+menyatakan+variabel+X+berpengaruh+sebesar+(R2%0D%0A)+73%2C7%25%0D%0Asedangkan+sisanya+26%2C3%25+dipengaruhi+oleh+faktor+lain+yang+tidak+diteliti+dalam%0D%0Apenelitian+ini.+Hipotesis+yang+diajukan+diterima+dengan+dibuktikan+nilai+T+hitung+%3D%0D%0A16%2C574+%3E+T+tabel+%3D+1%2C660.+Indikator+dalam+mengakses+media+sosial+Instagram%0D%0A%40pandawaragroup+yang+paling+berpengaruh+adalah+atensi+sedangkan+pada+variabel%0D%0A%0D%0Akesadaran+menjaga+lingkungan%2C+ketiga+indikator+kognitif%2C+afektif%2C+dan+konatif+sama-%0D%0Asama+mendapatkan+nilai+tinggi.%0D%0A%0D%0AKata+kunci%3A+Green+Influencer%2C+Kesadaran%2C+Mengakses+Instagram%2C+Menjaga%0D%0ALingkungan%2C+Efek+Media+Baru%0D%0A%0D%0AAccessing+the+green+influencer+account+on+the+social+media+platform+Instagram%0D%0Aconstitutes+the+use+of+a+communication+tool+aimed+at+visiting+to+obtain+information%0D%0Aabout+environmental+issues.+This+research+aims+to+determine+the+extent+of+influence+of%0D%0Aaccessing+the+Instagram+green+influencer+on+followers'+environmental+awareness+(a%0D%0Astudy+on+the+Instagram+account+%40pandawaragroup).+The+theory+applied+is+Steven+M.%0D%0AChaffe's+New+Media+Effect+theory%2C+which+posits+that+messages+from+new+media+bring%0D%0Aabout+behavioral+changes+in+cognitive%2C+affective%2C+and+conative+aspects.+This+study%0D%0Aemploys+a+quantitative+approach+through+a+survey+of+100+respondents+who+are%0D%0Afollowers+of+the+Instagram+account+%40pandawaragroup%2C+selected+via+simple+random%0D%0Asampling.+There+is+a+positive+influence+in+accessing+the+Instagram+account%0D%0A%40pandawaragroup+on+followers'+environmental+awareness+by+(b)+0.336+X%2C+with+a%0D%0Aconstant+of+(a)+15.345.+Based+on+calculations+using+the+T-test%2C+variable+X+influences+by%0D%0A(R2%0D%0A)+73.7%25%2C+while+the+remaining+26.3%25+is+influenced+by+other+factors+not+investigated%0D%0Ain+this+study.+The+hypothesis+is+accepted%2C+supported+by+the+calculated+T-value+of+16.574%0D%0A%3E+T-table+%3D+1.660.+The+most+influential+indicator+in+accessing+the+Instagram+account%0D%0A%40pandawaragroup+is+attention%2C+while+for+the+variable+of+environmental+awareness%2C+all%0D%0Athree+indicators+cognitive%2C+affective%2C+and+conative+received+equally+high+scores..%0D%0A%0D%0AKeywords%3A+Green+Influencer%2C+Awareness%2C+Accessing+Instagram%2C+Protecting+the%0D%0AEnvironment%2C+New+Media+Effect&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-07-08&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82175%2F1%2FABSTRAK_Septa%2520Yuvela%2520Utami%2520-%2520Septa%2520Yuvela.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82175%2F2%2FFull%2520Skripsi_Septa%2520Yuvela%2520Utami%2520-%2520Septa%2520Yuvela.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82175%2F3%2FSkripsi%2520Tanpa%2520Pembahasan_Septa%2520Yuvela%2520Utami%2520-%2520Septa%2520Yuvela.pdf&rft.identifier=++Septa+Yuvela%2C+Utami++(2024)+PENGARUH+MENGAKSES+MEDIA+SOSIAL+GREEN+INFLUENCER+TERHADAP+KESADARAN+FOLLOWERS+DALAM+MENJAGA+LINGKUNGAN+(Studi+pada+Akun+Instagram+%40Pandawaragroup).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F82175%2F