?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=VOUCHER+SHOPEE+DAN+FITUR+SHOPEE+FOOD+%3A+DINAMIKA%0D%0APERILAKU+KONSUMTIF+MAHASISWA+FISIP+UNIVERSITAS%0D%0A%0D%0ALAMPUNG&rft.creator=%09Fatimah%2C++Azzahra%09&rft.subject=300+Ilmu+sosial&rft.description=Pandemi+COVID+19+yang+terjadi+mengakibatkan+perilaku+hidup+masyarakatnya%0D%0Aberubah+ke+sistem+serba+online.+Kondisi+ini+tentunya+membuat+dampak+yang%0D%0Asekaligus+dapat+dimanfaatkan+oleh+para+pelaku+usaha+dalam+memasarkan%0D%0Aproduknya.+Shopee+sebagai+marketplace+yang+paling+banyak+diminati+pun+turut%0D%0Amemanfaatkan+kondisi+ini+dengan+memunculkan+fitur+terbarunya+berupa+Shopee%0D%0AFood.+Dengan+adanya+anomi+masyarakat+yang+menggunakan+aplikasi+Shopee%0D%0Abeserta+fitur+Shopee+food+menggunakan+voucher%2C+maka+penelitian+ini+bertujuan%0D%0Auntuk+mengetahui+seberapa+besar+pengaruh+yang+diberikan+serta+bagaimana%0D%0Ahubungan+yang+terjadi+terhadap+perilaku+konsumtif+para+mahasiswa+FISIP%0D%0AUniversitas+Lampung.+Dengan+tipe+penelitian+mixed+method%2C+menggunakan+jenis%0D%0ASequantial+Explanatory+yaitu+analisis+kuantitatif+terlebih+dahulu+kemudian%0D%0Akualitatif.+Dalam+menentukan+sampel%2C+teknik+yang+digunakan+yaitu+purposive%0D%0Asampling+sehingga+terdapat+syarat+atau+kriteria+tertentu+yang+telah+ditetapkan%0D%0Asebelumnya+yaitu+sebanyak+100+responden+melalui+kuisioner+dan+6+infoman%0D%0Amelalui+wawancara.+Penelitian+ini+berfokus+pada+faktor-faktor+perilaku+komsumtif%0D%0Aseperti+Faktor+Budaya%2C+Sosial%2C+Pribadi+dan+Psikologis+serta+indikator+perilaku%0D%0Akonsumtif+itu+sendiri.+Hasil+dari+analisis+regresi+linear+dan+uji+korelasi+pearson%0D%0Amenunjukkan+bahwa+terdapat+korelasi+positif+yang+signifikan+antara+voucher+yang%0D%0Aada+di+aplikasi+Shopee+maupun+fitur+Shopee+Food+terhadap+perilaku+konsumtif%0D%0Ayang+ditimbulkan+pada+kalangan+mahasiswa+Fisip+Unila+yaitu+naik+sebesar+22%25%0D%0Adari+sebelumnya.+Hal+ini+mengindikasikan+bahwa+semakin+banyaknya+voucher%0D%0Ayang+dimiliki+seseorang%2C+maka+akan+semakin+tinggi+juga+perilaku+konsumtif+yang%0D%0Aterjadi+pada+diri+seseorang+tersebut.+Temuan+ini+memberikan+implikasi+pada%0D%0Abidang+ilmu+sosiologi+terkait+tindakan+sosial+dalam+perilaku+konsumtif%2C+dimana%0D%0Ainteraksi+yang+terjadi+dapat+mempengaruhi+seseorang+dalam+bertindak%2C+dalam+hal%0D%0Aini+perilaku+membeli+suatu+produk.%0D%0AKata+Kunci%3A+Shopee%2C+Perilaku+Konsumtif%2C+Covid-19%2C+Mahasiswa%0D%0A%0D%0AThe+COVID-19+pandemic+has+caused+people's+lifestyles+to+change+to+an+all-online%0D%0Asystem.+This+condition+certainly+has+an+impact+that+can+also+be+utilized+by%0D%0Abusiness+actors+in+marketing+their+products.+Shopee+as+the+most+popular%0D%0Amarketplace+also+takes+advantage+of+this+condition+by+introducing+its+newest%0D%0Afeature%2C+Shopee+Food.+With+the+anomie+of+people+who+use+the+Shopee+application%0D%0Aand+the+Shopee+food+feature+using+vouchers%2C+this+study+aims+to+determine+how%0D%0Amuch+influence+is+given+and+how+the+relationship+occurs+with+the+consumer%0D%0Abehavior+of+FISIP+University+of+Lampung+students.+With+a+mixed+method+research%0D%0Atype%2C+using+the+Sequential+Explanatory+type%2C+namely+quantitative+analysis+first%0D%0Athen+qualitative.+In+determining+the+sample%2C+the+technique+used+is+purposive%0D%0Asampling+so+that+there+are+certain+requirements+or+criteria+that+have+been%0D%0Apreviously+determined%2C+namely+100+respondents+through+questionnaires+and+6%0D%0Ainformants+through+interviews.+This+study+focuses+on+consumer+behavior+factors%0D%0Asuch+as+Cultural%2C+Social%2C+Personal+and+Psychological+Factors+as+well+as%0D%0Aindicators+of+consumer+behavior+itself.+The+results+of+the+linear+regression%0D%0Aanalysis+and+Pearson+correlation+test+show+that+there+is+a+significant+positive%0D%0Acorrelation+between+vouchers+in+the+Shopee+application+and+the+Shopee+Food%0D%0Afeature+on+consumer+behavior+that+arises+among+students+of+the+Faculty+of+Social%0D%0Aand+Political+Sciences%2C+Unila%2C+which+is+an+increase+of+22%25+from+before.+This%0D%0Aindicates+that+the+more+vouchers+a+person+has%2C+the+higher+the+consumer+behavior%0D%0Athat+occurs+in+that+person.+This+finding+has+implications+for+the+field+of+sociology%0D%0Arelated+to+social+actions+in+consumer+behavior%2C+where+the+interactions+that+occur%0D%0Acan+influence+a+person+in+acting%2C+in+this+case+the+behavior+of+buying+a+product.%0D%0AKeywords%3A+Shopee%2C+Consumer+Behavior%2C+Covid-19%2C+Students&rft.publisher=ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-08-07&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82279%2F1%2FABSTRAK%2520Fatimah%2520Azzahra%2520-%2520Fatimah%2520Az-zahra.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82279%2F2%2FSKRIPSI%2520FULL%2520-%2520Fatimah%2520Az-zahra.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82279%2F3%2FSKRIPSI%2520TANPA%2520PEMBAHASAN%2520-%2520Fatimah%2520Az-zahra.pdf&rft.identifier=+++Fatimah%2C+Azzahra+++(2024)+VOUCHER+SHOPEE+DAN+FITUR+SHOPEE+FOOD+%3A+DINAMIKA+PERILAKU+KONSUMTIF+MAHASISWA+FISIP+UNIVERSITAS+LAMPUNG.++ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F82279%2F