?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENANGANAN+CUSTOMER+COMPLAINT+DI+PT+ASTRA%0D%0AINTERNATIONAL+TBK-AUTO2000+CABANG+RADEN+INTAN&rft.creator=Ulan%2C++Alna+Sari&rft.subject=300+Ilmu+sosial&rft.subject=350+Administrasi+publik+dan+ilmu+militer&rft.description=One+of+the+key+factors+for+a+company's+success+in+maintaining+customer+satisfaction%2C%0D%0Aloyalty%2C+and+positive+reputation+is+the+effective+handling+of+customer+complaints.%0D%0AThis+research+examines+the+handling+of+customer+complaints+at+PT+Astra%0D%0AInternational+Tbk-AUTO2000+Raden+Intan+Branch.+The+aim+of+this+study+is+to%0D%0Aunderstand+the+current+processes+and+challenges+in+handling+customer+complaints%2C%0D%0Aand+to+formulate+strategies+for+improving+the+quality+of+complaint+handling+to%0D%0Aenhance+customer+satisfaction+and+loyalty.+This+research+employs+a+qualitative%0D%0Adescriptive+approach%2C+utilizing+methods+such+as+in-depth+interviews%2C+observation%2C%0D%0Aanalysis+of+company+documents%2C+and+documentation.+The+research+sample+consists%0D%0Aof+customers+who+have+previously+filed+complaints+and+staff+involved+in+the%0D%0Acomplaint+handling+process.+The+results+indicate+that+AUTO2000+Raden+Intan%0D%0ABranch+has+implemented+a+structured+complaint+handling+system%2C+however%2C+there%0D%0Aare+still+several+aspects+that+need+improvement.%0D%0A%0D%0AKeyword+%3A+Handling%2C+Customer+Complaint%2C+PT+Astra+International%2C+AUTO2000&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-08-05&rft.type=Diploma%2FTugas+Akhir&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82394%2F1%2F1.%2520ABSTRAK%2520-%2520Ulan%2520Alna.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82394%2F2%2F2.%2520TUGAS%2520AKHIR%2520FULL%2520-%2520Ulan%2520Alna.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82394%2F3%2F3.%2520TUGAS%2520AKHIR%2520TANPA%2520PEMBAHASAN%2520-%2520Ulan%2520Alna.pdf&rft.identifier=++Ulan%2C+Alna+Sari++(2024)+PENANGANAN+CUSTOMER+COMPLAINT+DI+PT+ASTRA+INTERNATIONAL+TBK-AUTO2000+CABANG+RADEN+INTAN.++%5BDiploma%2FTugas+Akhir%5D+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F82394%2F