title: PENANGANAN CUSTOMER COMPLAINT DI PT ASTRA  INTERNATIONAL TBK-AUTO2000 CABANG RADEN INTAN
creator: Ulan,  Alna Sari
subject: 300 Ilmu sosial
subject: 350 Administrasi publik dan ilmu militer
description: One of the key factors for a company's success in maintaining customer satisfaction,  loyalty, and positive reputation is the effective handling of customer complaints.  This research examines the handling of customer complaints at PT Astra  International Tbk-AUTO2000 Raden Intan Branch. The aim of this study is to  understand the current processes and challenges in handling customer complaints,  and to formulate strategies for improving the quality of complaint handling to  enhance customer satisfaction and loyalty. This research employs a qualitative  descriptive approach, utilizing methods such as in-depth interviews, observation,  analysis of company documents, and documentation. The research sample consists  of customers who have previously filed complaints and staff involved in the  complaint handling process. The results indicate that AUTO2000 Raden Intan  Branch has implemented a structured complaint handling system, however, there  are still several aspects that need improvement.    Keyword : Handling, Customer Complaint, PT Astra International, AUTO2000
publisher: FAKULTAS ILMU SOSIAL DAN ILMU POLITIK
date: 2024-08-05
type: Diploma/Tugas Akhir
type: NonPeerReviewed
format: text
identifier: http://digilib.unila.ac.id/82394/1/1.%20ABSTRAK%20-%20Ulan%20Alna.pdf
format: text
identifier: http://digilib.unila.ac.id/82394/2/2.%20TUGAS%20AKHIR%20FULL%20-%20Ulan%20Alna.pdf
format: text
identifier: http://digilib.unila.ac.id/82394/3/3.%20TUGAS%20AKHIR%20TANPA%20PEMBAHASAN%20-%20Ulan%20Alna.pdf
identifier:   Ulan, Alna Sari  (2024) PENANGANAN CUSTOMER COMPLAINT DI PT ASTRA INTERNATIONAL TBK-AUTO2000 CABANG RADEN INTAN.  [Diploma/Tugas Akhir]     
relation: http://digilib.unila.ac.id/82394/