?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+INFLUENCER+REVIEW+ENDORSE+PADA+INSTAGRAM%0D%0ATERHADAP+SIKAP+BELI+PRODUK+(STUDI+PADA+FOLLOWERS%0D%0A%0D%0A%40FADILJAIDI)&rft.creator=%09Ahmad%09%2C++Fakhri+Alfaridzhi&rft.subject=300+Ilmu+sosial&rft.description=Kehadiran+media+massa+dalam+tatanan+masyarakat+modern%2C+menggunakan+media%0D%0Aperiklanan+berbasis+media+sosial+adalah+salah+satu+pilihan+untuk+meningkatkan%0D%0Apembelian.+Influencer+review+endorse+adalah+salah+satu+metode+yang+paling%0D%0Adiminati+oleh+perusahaan%2C+dengan+menggunakan+selebriti+yang+menarik%2C%0D%0Amempunyai+popularitas+yang+tinggi+serta+dapat+dipercaya+oleh+publik+yang+dituju%0D%0Adapat+membuat+produk+yang+dipromosikan+menjadi+dikenal%2C+diketahui+dan+diminati%0D%0Aoleh+konsumen.+Rumusan+masalah+penelitian+ini+adalah+Seberapa+besar+pengaruh%0D%0Areview+endorse+pada+akun+Instagram+%40fadiljaidi+terhadap+sikap+beli+produk.%0D%0APenelitian+ini+menggunakan+penelitian+kuantitatif+melalui+kuesioner+dan+studi%0D%0Apustaka+serta+data+yang+sudah+dikumpulkan+kemudian+di+uji+mulai+dari+uji+validitas%0D%0Adan+reliabilitas%2C+regresi+linier+sederhana%2C+koefisien+determinasi+dan+uji+statistik+t+atau%0D%0At+test.+Hasil+penelitian+menunjukkan+bahwa+review+endorse+pada+akun+Instagram%0D%0A%40fadiljaidi+berpengaruh+positif+dan+signifikan+terhadap+keputusan+sikap+beli%0D%0Aproduk+di+mana+review+endorse+pada+akun+Instagram+%40fadiljaidi+memiliki%0D%0Apengaruh+sebesar+22.8%25+terhadap+sikap+beli+produk.%0D%0AKata+Kunci%3A+Followers%2C+Endorse%2C+Influencer%2C+Sikap+Beli%0D%0AThe+presence+of+mass+media+in+modern+society%2C+using+social+media-based%0D%0Aadvertising+media+is+one+option+to+increase+purchases.+Influencer+review+endorse%0D%0Ais+one+of+the+methods+that+is+most+popular+with+companies%2C+by+using+celebrities+who%0D%0Aare+attractive%2C+have+high+popularity+and+can+be+trusted+by+the+target+public%2C+it+can%0D%0Amake+the+product+being+promoted+become+well-known%2C+known+and+in+demand+by%0D%0Aconsumers.+The+formulation+of+this+research+problem+is+How+big+is+the+influence%0D%0Areview+endorse+on+the+Instagram+account+%40fadiljaidi+regarding+product%0D%0Apurchasing+attitudes.+This+research+uses+quantitative+research+through%0D%0Aquestionnaires+and+literature+studies+and+the+data+that+has+been+collected+is+then%0D%0Atested+starting+from+validity+and+reliability+tests%2C+simple+linear+regression%2C%0D%0Acoefficient+of+determination+and+t+or+t+statistical+tests+test.+The+research+results%0D%0Ashow+that+review+endorse+on+the+Instagram+account+%40fadiljaidi+has+a+positive+and%0D%0Asignificant+influence+on+the+attitude+of+deciding+where+to+buy+a+product+review%0D%0Aendorse+on+the+Instagram+account+%40fadiljaidi+has+an+influence+of+22.8%25+on+product%0D%0Apurchasing+attitudes.%0D%0AKeywords%3A+Buying+Attitude%2C+Followers%2C+Endorse%2C+Influencer&rft.publisher=ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-09-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82410%2F1%2FABSTRAK%2520-%2520Tera%2520Computer.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82410%2F2%2FSKRIPSI%2520FULL%2520TANPA%2520LAMPIRAN%2520-%2520Tera%2520Computer.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82410%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Tera%2520Computer.pdf&rft.identifier=+++Ahmad+%2C+Fakhri+Alfaridzhi++(2024)+PENGARUH+INFLUENCER+REVIEW+ENDORSE+PADA+INSTAGRAM+TERHADAP+SIKAP+BELI+PRODUK+(STUDI+PADA+FOLLOWERS+%40FADILJAIDI).++ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F82410%2F