?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Peran+SM+Entertainment+Dalam+Menyebarkan+Korean+Wave+di+Jepang&rft.creator=Kennia+%2C+Suryaningrum+Tjiu&rft.subject=300+Ilmu+sosial&rft.subject=322+Hubungan+negara+dengan+kelompok+terorganisir+dan+anggotanya&rft.description=Peran+SM+Entertainment+dalam+diplomasi+membawa+pengaruh+terhadap%0D%0Ahubungan+Korea+Selatan+dan+Jepang.+Sejarah+di+masa+lampau+memengaruhi+sikap%0D%0Aantara+kedua+negara%2C+hal+itu+juga+yang+menjadi+alasan+mereka+untuk+memperbaiki%0D%0Aketegangan+dengan+mempromosikan+soft+power+negara+dalam+hal+ini+yaitu+Korean%0D%0AWave.+Sejak+awal+terbentuknya%2C+SM+Entertainment+sebagai+salah+satu+perusahaan%0D%0Ahiburan+terbesar+Korea+Selatan+sudah+menunjukkan+eksistensinya+dengan%0D%0Akesuksesan+artis+mereka+yang+tidak+hanya+di+Korea+Selatan+melainkan+merambah%0D%0Ake+masyarakat+global+khususnya+Asia.+Walaupun+SM+Entertainment+dengan%0D%0Akonsisten+melakukan+promosi+secara+global+khususnya+di+kawasan+Asia%2C+akan%0D%0Atetapi+Jepang+merupakan+target+pasar+utama+bagi+SM+Entertainment.+Fokus%0D%0Apenelitian+ini+ialah+analisis+kerjasama+SM+Entertainment+di+pasar+Asia+Timur%0D%0Akhususnya+Jepang.%0D%0ATujuan+dari+penelitian+ini+adalah+untuk+mendeskripsikan+hubungan%0D%0Abilateral+antara+Jepang+-+Korea+Selatan+dan+mendeskripsikan+peran+SM%0D%0AEntertainment+dalam+penyebaran+Korean+Wave+di+Jepang.+Penggunaan+konsep%0D%0Acorporate+diplomacy+dan+Korean+Wave+digunakan+untuk+alat+analisis+peran+SM%0D%0AEntertainment+sebagai+perusahaan+multinasional+dalam+menyebarkan+Korean%0D%0AWave+di+Jepang.+Dengan+pendekatan+kualitatif+deskriptif%2C+pengumpulan+data%0D%0Amelalui+studi+pustaka+berupa+dokumen%2C+buku%2C+serta+artikel.+Hasil+dari+penelitian%0D%0Aini%2C+bahwa+upaya+yang+dilakukan+SM+Entertainment+dalam+menggunakan%0D%0Aartisnya+untuk+mencapai+tujuan+berdiplomasi+sudah+terlaksana+dengan+baik.%0D%0ADengan+strategi+SM+Entertainment+sebagai+perusahaan+atau+agensi+hiburan+yang%0D%0Aawalnya+berfokus+pada+ekonomi+saja%2C+karena+adanya+keterlibatan+dalam+diplomasi%0D%0Amaka+strategi+tersebut+dipadukan+dengan+strategi+penguatan+budaya+secara%0D%0Adomestik+maupun+global.%0D%0AKata+kunci%3A+Corporate+Diplomacy%2C+Korean+Wave%2C+SM+Entertainment.%0D%0AABSTRACT%0D%0ASM+Entertainment's+Role+in+Spreading+the+Korean+Wave+in+Japan%0D%0ABy%0D%0AKennia+Suryaningrum+Tjiu%0D%0ASM+Entertainment's+role+in+diplomacy+has+an+influence+on+relations%0D%0Abetween+South+Korea+and+Japan.+History+in+the+past+influences+attitudes+between%0D%0Athe+two+countries%2C+this+is+also+the+reason+for+them+to+improve+tensions+by%0D%0Apromoting+the+country's+soft+power%2C+in+this+case+the+Korean+Wave.+Since+its%0D%0Ainception%2C+SM+Entertainment+as+one+of+South+Korea's+largest+entertainment%0D%0Acompanies+has+demonstrated+its+existence+with+the+success+of+its+artists+not+only+in%0D%0ASouth+Korea+but+also+spreading+to+the+global+community%2C+especially+Asia.+Even%0D%0Athough+SM+Entertainment+consistently+promotes+globally%2C+especially+in+the+Asian%0D%0Aregion%2C+Japan+is+the+main+target+market+for+SM+Entertainment.+The+focus+of+this%0D%0Aresearch+is+an+analysis+of+SM+Entertainment's+collaboration+in+the+East+Asian%0D%0Amarket%2C+especially+Japan.%0D%0AThe+purpose+of+this+research+is+to+describe+bilateral+relations+between%0D%0AJapan+-+South+Korea+and+describe+the+role+of+SM+Entertainment+in+the+spread+of%0D%0Athe+Korean+Wave+in+Japan.+The+use+of+the+concept+of+corporate+diplomacy+and+the%0D%0AKorean+Wave+is+used+as+a+tool+to+analyze+the+role+of+SM+Entertainment+as+a%0D%0Amultinational+company+in+spreading+the+Korean+Wave+in+Japan.+With+a+descriptive%0D%0Aqualitative+approach%2C+data+collection+is+done+through+library+research+in+the+form%0D%0Aof+documents%2C+books+and+articles.+The+results+of+this+research+are+that+the+efforts%0D%0Amade+by+SM+Entertainment+in+using+its+artists+to+achieve+diplomatic+goals+have%0D%0Abeen+carried+out+well.+With+SM+Entertainment's+strategy+as+an+entertainment%0D%0Acompany+or+agency+which+initially+focused+only+on+the+economy%2C+because+of+its%0D%0Ainvolvement+in+diplomacy%2C+this+strategy+was+combined+with+a+strategy+to%0D%0Astrengthen+culture+domestically+and+globally.%0D%0AKeywords%3A+Corporate+Diplomacy%2C+Korean+Wave%2C+SM+Entertainment.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-06-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82424%2F1%2F1.%2520ABSTRAK%2520KENNIA%2520-%2520Kenia%2520Tjiu.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82424%2F2%2F2.%2520SKRIPSI%2520FULL%2520KENNIA%2520-%2520Kenia%2520Tjiu.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82424%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMABAHASAN%2520-%2520Kenia%2520Tjiu.pdf&rft.identifier=++Kennia+%2C+Suryaningrum+Tjiu++(2024)+Peran+SM+Entertainment+Dalam+Menyebarkan+Korean+Wave+di+Jepang.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F82424%2F