?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KEPUASAN+DAN+LOYALITAS+KONSUMEN+TERHADAP%0D%0APEMBELIAN+PRODUK+MINUMAN+KOPI+PADA+ADIKSI+COFFEE%0D%0ADI+KOTA+BANDAR+LAMPUNG&rft.creator=Rakha+%2C+Adinata+Utomo&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+tren+pembelian%2C+proses+pengambilan%0D%0Akeputusan%2C+tingkat+kepuasan%2C+dan+tingkat+loyalitas+konsumen+terhadap+produk%0D%0Aminuman+kopi+Adiksi+Coffee+di+Kota+Bandar+Lampung.+Penelitian+ini%0D%0Amenggunakan+metode+survei+dengan+kuesioner.+Sampel+dipilih+berdasarkan%0D%0Ametode+non+probability+sampling%2C+jenisnya+adalah+quota+sampling.+Jumlah+sampel%0D%0Asebanyak+70+konsumen.+Penelitian+ini+dilaksanakan+di+Adiksi+Coffee%0D%0APurnawirawan+yang+merupakan+cabang+pertama+dan+paling+lama+berdiri.+Waktu%0D%0Apengumpulan+data+penelitian+dilaksanakan+pada+bulan+April+sampai+Mei+2024.%0D%0AHasil+penelitian+diuji+dengan+menggunakan+uji+validitas+dan+reliabilitas.+Analisis%0D%0Adata+menggunakan+metode+analisis+deskriptif%2C+Customer+Satisfaction+Index+(CSI)%2C%0D%0Adan+Loyalty+Brand.+Hasil+penelitian+menunjukkan+bahwa+tren+pembelian%0D%0Aminuman+kopi+di+Adiksi+Coffee+yaitu+mayoritas+pengunjung+membeli+produk+kopi%0D%0Asusu+aren%2C+kopi+susu%2C+dan+caramel+latte+yang+merupakan+menu+unggulan%0D%0A(signature).+Tahapan+proses+keputusan+pembelian+konsumen%2C+terdiri+dari%0D%0Apengenalan+kebutuhan%2C+pencarian+informasi%2C+evaluasi+alternatif%2C+keputusan%0D%0Apembelian+konsumen%2C+dan+perilaku+pasca+pembelian.+Tingkat+kepuasan+konsumen%0D%0Aberdasarkan+dalam+mengonsumsi+produk+minuman+kopi+sebesar+84%25%2C+berada+pada%0D%0Arentang+skala+81%25-100%25+artinya+secara+keseluruhan+konsumen+merasa+sangat%0D%0Apuas.+Tingkat+loyalitas+konsumen+berdasarkan+piramida+loyalitas+diketahui+bahwa%0D%0Akonsumen+merupakan+konsumen+yang+loyal+pada+tingkatan+satisfied+buyer+sebesar%0D%0A90%25.%0D%0AKata+kunci%3A+Kedai+kopi%2C+kepuasan%2C+loyalitas%2C+pembelian.%0D%0AANALYSIS+OF+CONSUMER+SATISFACTION+AND+LOYALTY%0D%0ATOWARDS+PURCHASING+COFFEE+BEVERAGE+PRODUCTS%0D%0AAT+ADIKSI+COFFEE+IN+THE+CITY%0D%0AOF+BANDAR+LAMPUNG%0D%0ABy%0D%0ARakha+Adinata+Utomo%0D%0AThis+study+aims+to+analyze+purchasing+trends%2C+decision-making+processes%2C%0D%0Asatisfaction+levels%2C+and+consumer+loyalty+levels+for+Adiksi+Coffee+coffee+beverage%0D%0Aproducts+in+Bandar+Lampung+City.+This+study+used+a+survey+method+with+a%0D%0Aquestionnaire.+The+sample+was+selected+based+on+the+non+probability+sampling%0D%0Amethod%2C+the+type+was+quota+sampling.+The+sample+size+was+70+consumers.+This%0D%0Aresearch+was+conducted+at+Adiksi+Coffee+Purnawirawan+which+is+the+first+and%0D%0Alongest+established+branch.+The+research+data+collection+time+was+carried+out%0D%0Afrom+April+to+May+2024.+The+results+of+the+study+were+tested+using+validity+and%0D%0Areliability+tests.+Data+analysis+uses+descriptive+analysis+methods%2C+Customer%0D%0ASatisfaction+Index+(CSI)%2C+and+Brand+Loyalty.+The+results+showed+that+the+trend+of%0D%0Abuying+coffee+drinks+at+Adiksi+Coffee+is+that+the+majority+of+visitors+buy+palm+milk%0D%0Acoffee%2C+milk+coffee%2C+and+caramel+latte+products+which+are+signature+menus.+The%0D%0Astages+of+the+consumer+purchasing+decision+process%2C+consisting+of+need%0D%0Arecognition%2C+information+search%2C+alternative+evaluation%2C+consumer+purchasing%0D%0Adecisions%2C+and+post-purchase+behavior.+The+level+of+consumer+satisfaction+based%0D%0Aon+consuming+coffee+beverage+products+is+84%25%2C+which+is+in+the+81%25-100%25+scale%0D%0Arange%2C+meaning+that+overall+consumers+feel+very+satisfied.+The+level+of+consumer%0D%0Aloyalty+based+on+the+loyalty+pyramid+shows+that+consumers+are+loyal+consumers+at%0D%0Athe+satisfied+buyer+level+of+90%25.%0D%0AKeywords%3A+Coffee+shop%2C+loyalty%2C+purchase%2C+satisfaction&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2024-06-20&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82436%2F1%2FABSTRAK%2520-%2520Rakha%2520Adinata.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82436%2F2%2FSKRIPSI%2520FULL%2520-%2520Rakha%2520Adinata.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82436%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rakha%2520Adinata.pdf&rft.identifier=++Rakha+%2C+Adinata+Utomo++(2024)+ANALISIS+KEPUASAN+DAN+LOYALITAS+KONSUMEN+TERHADAP+PEMBELIAN+PRODUK+MINUMAN+KOPI+PADA+ADIKSI+COFFEE+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F82436%2F